LS:N Global

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...

Digital : Technology : Virtual Reality

News

Digital story time

UK – The bedtime story has been given a digital upgrade with Samsung Gear’s latest shared virtual reality (VR) experience.

Samsung : VR : Bedtime VR Stories

Viewpoints

Vivian Rosenthal : The virtual pop-up store

Tronic co-founder Vivian Rosenthal talks about the virtual pop-up.

Tronic : Vivian Rosenthal : Augmented Reality

Big Ideas

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportuni...

Retail : Pop-culture & Media : Technology

Viewpoints

Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...

Technology : Augmented Reality : Virtual Reality

News

Theatre of Dreams

Florida – The Dalí Museum has launched a new virtual reality exhibit that takes visitors inside the work of the great surrealist painter.

Dreams Of Dali : Virtual Reality : Oculus Rift

Viewpoints

Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.

Retail : Youth : Technology

News

Otherworld is a VR playground for the senses

This chromatic arcade and bar transforms virtual reality gaming into a social experience.

Entertainment : Digital : Experience

News

Olympian effort

Rio de Janeiro – As we approach the halfway point of the 2016 Olympic games, LS:N Global takes a look at the best advertising and initiatives conne...

2016 Olympics : Rio De Janeiro : Branded Content

News

Meta expands VR education with global university partnerships

Meta is advancing its mission to integrate virtual reality (VR) in education, partnering with 13 universities across the US and the UK to beta-test...

Youth : Technology : Design

News

Thought-starter: Can AR democratise meditation?

Sarah Hill, CEO of StoryUP Studios, explains why mindfulness should be visually led and why the future of media will be subliminally driven.

Health : Wellness : Technology

Viewpoints

Rosemary Reed: Infinfity House

Democratising wellness through virtual reality (VR).

Wellness : Virtual Reality : 360 VR

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.

Gen Z : SXSW : SXSW Interactive

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...

Generation Z : Youth Culture : Virtual Reality

News

Breath of fresh air

London – Space to Breathe is a series of creative events that aim to address the issue of air pollution.

Somerset House : Air Quality : Pollution

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Micro Trends

Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Storytelling : Parenting : Virtual Reality

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.

Non-linear Narrative : The Frequency Effect : Alex Moorhouse

News

If LS:N Global made... a luxury store

London – Visitors to LS:N Global’s luxury store could expect an experience full of serendipity, surprise and emotional awakening.

Luxury Service : New Urban Guilds : Explorium Retail

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Big Ideas

Global Grad Show: Review

Bringing together 145 works from 50 design schools across 30 countries, this year’s Global Grad Show in Dubai was the largest show of its kind and ...

Global Grad Show : Dubai Design Week : The Dislocated World

News

BMW introduces VR platform to experience new electric scooter

BMW Motorrad is embracing the future of mobility with its electric eParkourer scooter, the BMW CE 02, aimed at young urban riders.

Mobility : BMW : Mobility

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

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