LS:N Global

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Big Ideas

Emotional experience

London – Virtual Futures: Electronic Empathy explored the promise, limitations and ethical implications of using virtual reality to trigger emotions.

Virtual Futures : Empathy : Cyberculture

Daily Signals

Train of thought

Global – Blackout is a virtual reality film that transports you into the memories of strangers on the New York subway.

Blackout : New York City : Specular Studio

Daily Signals

Lost Horizon is a real festival in a virtual world

The team behind Glastonbury’s Shangri-La is creating world’s largest music and arts festival in virtual reality.

Media : Technology : Virtual Reality

Daily Signals

Mobile World Congress 2024 daily recap: 5G versus 6G

Should we be looking forward to 6G or focus on advancing 5G opinions? wondered panellists on stage at MWC 2024.

Technology : Event : Robotics

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...

Fashion : Retail : Digital

Big Ideas

Mobile World Congress 2024: The Future of Connectivity

Industry leaders, emerging start-ups and tech giants gathered at Mobile World Congress 2024 in Barcelona to explore the future of connectivity in a...

Technology : Pop-culture & Media : Design

Big Ideas

Virtually for everyone

Global – Google has launched Cardboard Camera, a free virtual reality app for Android.

Google : Google Cardboard : Virtual Reality

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Daily Signals

Virtual playground

US – Mattel has collaborated with Google to re-invent the iconic View-Master as a ‘mom-approved’ virtual reality (VR) headset.

Mattel : Virtual Reality : Gen I

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Daily Signals

Virtual wellness

London – Infinity House is using virtual reality (VR) to introduce the concept of wellness to a larger demographic.

Infinity House : Wellness : VR

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...

Health & Wellness : Society : Media & Entertainment

Daily Signals

Open portal

E3 2015 – Augmented reality received the iPod moment it’s been waiting for at this year’s E3 with the unveiling of the Microsoft HoloLens.

E3 2015 : Microsoft : Hololens

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...

Brandstanding : Sharing 2.0 : Civic Brands

Daily Signals

TikTok debuts redesigned app for Apple's Vision Pro headset

TikTok has officially launched a specially designed app for Apple's Vision Pro headset, providing users with an immersive short-form video experience.

Technology : Pop-culture & Media : Society

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Daily Signals

Milan Salone 2017: Provocative prototypes

Milan – Design collective Envisions has collaborated with Spanish MDF manufacturer Finsa to imagine the future of wood as a material.

Milan Salone 2017 : Material Futures : Anti-Materials

Daily Signals

Shopping spree

Global – OKgrl 2.0 features a 360-degree interactive fantasy shopping mall created for Nicopanda.

OKgrl : Gen Viz : Netstalgia

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.

Google : I/O 2016 : The Dawn Of The Mega-systems

Daily Signals

Wild things

UK – Visitors to the Lake District were invited to see the land through the eyes of its wildlife in Marshmallow Lazer Feast’s latest installation.

Marshmallow Lazer Feast : Virtual Reality : Installation

Daily Signals

Rooms with a view: Museums change at a stroke

Transmedia Futures : Future Retail : Google Art Project

Daily Signals

Google adds an augmented reality layer to its maps

The technology giant’s new map brings directions to life in Live View mode.

Technology : Virtual Reality : Google Maps

Daily Signals

This VR tool visualises data in 3D

Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible w...

Automotive : Medical : Finance

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