'Branding'

Web Summit 2019: Cocoon is using data to elevate skincare innovation

Daily Signals

Web Summit 2019: Cocoon is using data to elevate skincare innovation

This new beauty insights platform hopes to better connect consumers with brands and the wider skincare community, while driving product innovation ...
Beauty : Skincare : Technology
Film shirts: Lacoste video celebrates 80 years

Daily Signals

Film shirts: Lacoste video celebrates 80 years

Film shirts: Lacoste video celebrates 80 years
Paris : FX Pourre : Axel Courtiere
​Why American Apparel’s latest campaign misses the point

Viewpoints

​Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.
Female Futures : Advertising
The best of 2010: The key luxury Insights of the year

Big Ideas

The best of 2010: The key luxury Insights of the year

The best of 2010: The key luxury Insights of the year
Emerging Markets : China : Galeries Lafayette
Kate Spade launches lower-priced Saturday brand

Big Ideas

Kate Spade launches lower-priced Saturday brand

Tokyo – Kate Spade has launched Saturday, a new brand offering more casual, affordable fashion items and accessories aimed at Millennials.
Kate Spade Saturday : E-commerce : Tokyo
Mini A/D/O: Esther Bahne

Viewpoints

Mini A/D/O: Esther Bahne

The auto brand's new convergent space in Brooklyn, New York.
Civic Brands : Design : The Learning Economy
SoulCycle makes move into fashion-first retail

Daily Signals

SoulCycle makes move into fashion-first retail

SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness : Fashion : Retail
Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Daily Signals

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.
AI : Technology : Food & Drink
Fashion brand Alohas turns bad publicity into viral video

Daily Signals

Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.
Fashion : Marketing : Viral Videos
An anti-choice furniture brand for modern living

Daily Signals

An anti-choice furniture brand for modern living

As part of its rebranding, direct-to-consumer retailer Resident has introduced a streamlined sofa brand called Bundle.
Retail : Design : Furniture
New York’s newest shopping district spotlights digital-first brands

Daily Signals

New York’s newest shopping district spotlights digital-first brands

Hudson Yards includes a 1m-square-feet retail centre with an entire floor devoted to digital-first brands.
Retail : Leisure : Architecture
Thought-starter: Who are the department store disruptors?

Daily Signals

Thought-starter: Who are the department store disruptors?

As stores with outdated value propositions continue to decline, foresight writer Alex Hawkins explores the new multi-brand retail formats that brid...
Retail : E-commerce : Digital
Future faces

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.
ModiFace : AR : Live-streaming
Insta-winning

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.
Instagram : L2 Think Tank : Marketing
We are live

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...
Periscope : Live Streaming : L2 Think Tank
Perceptive brands

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.
Microsoft : The Sharded Self : Digital
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Tmall taps into retailtainment to reach Gen Z luxurians

Daily Signals

Tmall taps into retailtainment to reach Gen Z luxurians

Tmall Luxury is launching a new digital platform, Soho Mag, to bolster luxury brands’ connections with Generation Z.
Retail : Luxury : Youth
Stat: Patriotic consumers vie for Chinese beauty brands

Daily Signals

Stat: Patriotic consumers vie for Chinese beauty brands

New research from Mintel reveals insights into the changing beauty landscape across China amid the pandemic.
Stat : China : Retail
Covid-19: An AR plug-in to support cosmetics brands

Daily Signals

Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pan...
Beauty : Retail : Beauty Tech
Nike signs its first disabled athlete

Daily Signals

Nike signs its first disabled athlete

The sportswear brand has exercised its commitment to diversity by signing athlete Justin Gallegos as its first professional athlete with cerebral p...
Fashion : Sport : Health And Wellness
Most US university students use Snapchat daily

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily
SnapChat : Social Networks : College Students
Click to buy: YouTube rolls out shoppable videos

Daily Signals

Click to buy: YouTube rolls out shoppable videos

Click to buy: YouTube rolls out shoppable videos
Target : Falling For You : Annotations
Listen up: Dutch courage for Radio Heineken

Daily Signals

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken
Singapore : Heineken : Branded Content
Online retail becomes the fashion in China

Big Ideas

Online retail becomes the fashion in China

Online retail becomes the fashion in China
Online Retail : China : Rip
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