'Branding'

Explorium Retail

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.
Bricks And Mortar : Revelation Brands : Discovery
Coca-Cola and Sanofi to launch beauty drinks

Big Ideas

Coca-Cola and Sanofi to launch beauty drinks

Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola : Sanofi : Drinks
Asia powers Prada to record sales in 2010

Big Ideas

Asia powers Prada to record sales in 2010

Asia powers Prada to record sales in 2010
Prada : Asia : Stores
Luxury Social Networking

Micro Trends

Luxury Social Networking

Luxury Social Networking
E-commerce : Online : Social-media
World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

Daily Signals

World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

On its second day, World Retail Congress 2024 in Paris explored everything consumer – strategy, content and community.
Retail : Youth : Luxury
Stat: Gamers favour brands more than non-gamers

Daily Signals

Stat: Gamers favour brands more than non-gamers

With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gam...
Gaming : Retail : Society
Nicole Gallucci: How to make friends with your customer

Viewpoints

Nicole Gallucci: How to make friends with your customer

Author and brand strategist Nicole Gallucci explains what happens when advertising meets experiential marketing.
Nicole Gallucci : Adversperience : Experiential Marketing
Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Viewpoints

Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Luxury does not have to mean compromise between style and a positive impact, says the founder of luxury standards-setter Positive Luxury.
Accessories : Narcisso Rodriguez : Candice Swanepoel
Brand friends

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...
J Crew : Fernando Br’zio : Shona Heath
US consumers warm to own brands, says study

Big Ideas

US consumers warm to own brands, says study

US consumers warm to own brands, says study
Own Brands : Generic Brands : Consumer Reports
The Big Idea: Brand Innovation Debrief: Ssense

Daily Signals

The Big Idea: Brand Innovation Debrief: Ssense

Amid a tough landscape for multi-brand luxury e-tailers, Ssense stands out by blending emerging talents, legacy brands, pop culture, data and strat...
Fashion : Luxury : Design
Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Daily Signals

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...
Sports & Leisure : Nike : Olympics
Dove boosts diversity in other brands’ adverts

Daily Signals

Dove boosts diversity in other brands’ adverts

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to cover modelling costs.
Media : Beauty : Diversity
Colgate targets Gen Z with beautified oral care

Daily Signals

Colgate targets Gen Z with beautified oral care

Dental care brand Colgate is tapping into the interests of Generation Z with its new sub-brand CO.
Gen Z : Beauty : Wellness
Gentle Monster unites brands in a retail experiment

Daily Signals

Gentle Monster unites brands in a retail experiment

Eyewear brand Gentle Monster has created an avant-garde multi-brand retail space, pointing to a new direction for department store design.
Retail : Luxury : Fashion
Thought-starter: How can your brand enter the gaming world?

Daily Signals

Thought-starter: How can your brand enter the gaming world?

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says Josh Walker.
Retail : Fashion : Leisure
Net-A-Porter lends expertise to emerging talent

Daily Signals

Net-A-Porter lends expertise to emerging talent

Global – Luxury e-commerce platform Net-A-Porter has announced the launch of a new initiative designed to nurture and develop emerging fashion ...
Fashion
Brandwatch

Big Ideas

Brandwatch

Global – Greenpeace’s Detox Catwalk calls on fashion brands to tackle the toxic chemicals that they produce.
Greenpeace : Sustainability : Detox Catwalk
US brands create Tampon Tax Back Coalition

Daily Signals

US brands create Tampon Tax Back Coalition

In a collective push for menstrual equity, eight women-founded menstrual hygiene brands have formed the Tampon Tax Back Coalition to advocate for t...
Finance : Health & Wellness : Society
Stat: US families aren’t getting what they need from travel brands

Daily Signals

Stat: US families aren’t getting what they need from travel brands

Intelligence firm Morning Consult's latest research has revealed that the perception of travel brands as family-friendly is low.
Society : Travel & Hospitality : Youth
This beauty brand elevates voices of the unheard

Daily Signals

This beauty brand elevates voices of the unheard

ONE/SIZE was created by influencer Patrick Starr in response to make-up shaming.
Beauty : Cosmetics : Influencers
Unilever rethinks kids messaging

Daily Signals

Unilever rethinks kids messaging

Unilever is rethinking the way it markets food and drink to children, as part of a bid to help parents, carers and kids make better choices.
Food : Drink : Health
Thought-starter: What does Facebook’s music licensing mean for brands?

Daily Signals

Thought-starter: What does Facebook’s music licensing mean for brands?

While Facebook’s new music licences mean more creativity for users of its platforms, Alex Brammer, a lawyer at a UK record label, says brands must ...
Media : Facebook : Music
Slowness gains momentum in a world tired of moving too fast

Big Ideas

Slowness gains momentum in a world tired of moving too fast

The World Institute of Slowness is a new approach to brand leadership that aims to ensure long-term growth by treating consumers as people first.
The World Institute Of Slowness : Slow Thinking : Re-enlightenment Rising
Microsoft seeks new image by emulating start-ups

Big Ideas

Microsoft seeks new image by emulating start-ups

Microsoft seeks new image by emulating start-ups
Microsoft : Start-up : Social Networking
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