'Branding'

Can Western brands break into China's Singles Day?

Viewpoints

Can Western brands break into China's Singles Day?

With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...
Retail : Fashion : Luxury
Web Summit 2018: An app that monetises ethical purchases

Daily Signals

Web Summit 2018: An app that monetises ethical purchases

Showcased at this year’s Web Summit, Almond app addresses consumer inertia around sustainability by providing monetary rewards for responsible purc...
Food : Drinks : Ethics
Transperiences

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.
Transparency : Everlane : Patagonia
Native advertising

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen : Sharethrough : EEG
Emerging markets lead the way on brand engagement

Big Ideas

Emerging markets lead the way on brand engagement

Emerging markets lead the way on brand engagement
Internet : Latin America : Asia-Pacific
Scent of a story: Fashion brand shows bottle

Daily Signals

Scent of a story: Fashion brand shows bottle

Scent of a story: Fashion brand shows bottle
Advertising : Glass Factory : Video Short
I skate luxury: Hermès video does the trick

Daily Signals

I skate luxury: Hermès video does the trick

I skate luxury: Hermès video does the trick
Paris : Hermès : Skateboarding
Rich pickings as US millionaires join Facebook

Big Ideas

Rich pickings as US millionaires join Facebook

Rich pickings as US millionaires join Facebook
Wealth : Facebook : Social Networks
Private labels top choice for global consumers

Big Ideas

Private labels top choice for global consumers

Private labels top choice for global consumers
Nielsen : Recession : Quality
Sample lab: Marketing space for brands opens

Daily Signals

Sample lab: Marketing space for brands opens

Sample lab: Marketing space for brands opens
Lab Talk : Concept Space : Pop-up
Luxury browsing: Experiential website targets China

Daily Signals

Luxury browsing: Experiential website targets China

Luxury browsing: Experiential website targets China
China : 3D : Hermès
Stat: Affluent US consumers drive media engagement

Daily Signals

Stat: Affluent US consumers drive media engagement

As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...
Stat : Stats : Statistic
Finders seekers

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.
Lyst : Revelation Brands : Seek
Race against time: G-Shock launches interactive zombie film

Daily Signals

Race against time: G-Shock launches interactive zombie film

UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.
G-Shock : Zombie Apocalypse : Chasm Culture
SXSW 2024 daily recap: Brand-building 101 for cultural relevance

Daily Signals

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024 : Marketing : Creator Economy
Branded journey

Daily Signals

Branded journey

Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group : Brand Guide: Singapore Edition : Guide
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
Elf taps into adventure culture with mid-ocean skincare drop

Daily Signals

Elf taps into adventure culture with mid-ocean skincare drop

Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty : Social Media : Culture
Skinny Mobile clones its happiest customer to star in AI ads

Daily Signals

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising : AI : Skinny Mobile
Loewe unveils a free luxury fanzine available in-store

Daily Signals

Loewe unveils a free luxury fanzine available in-store

Renowned Spanish luxury brand Loewe has launched its first-ever quarterly magazine, Loewe: Issue 1, available free in-store since December 2023.
Luxury : Pop Culture & Media : Fashion
Lynk & Co’s Club Amsterdam fuses retail and hospitality

Daily Signals

Lynk & Co’s Club Amsterdam fuses retail and hospitality

Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.
Retail : Mobility : Automotive
The long game

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey : Finance : The Immortal Brand
Revenue streams

Big Ideas

Revenue streams

Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube : Gen Viz : Super Chat
Manhattan Associates: Martin Lockwood

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates : Bricks And Mortar : Retail Experience
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
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