'Branding'

Naresh Ramchandani : New brand storytelling

Viewpoints

Naresh Ramchandani : New brand storytelling

Pentagram partner Naresh Ramchandani talks about new brand storytelling. 
Pentagram : Naresh Ramchandani : Storytelling
Private labels become mainstream in US

Big Ideas

Private labels become mainstream in US

Private labels become mainstream in US
Generic Brands : Own Brands : SymphonyIRI Group
Luxury brands look back in time

Big Ideas

Luxury brands look back in time

Luxury brands look back in time
Brand Heritage : Heritage : Dior
Show and tell: Visual wiki dictionary launches with video definitions

Daily Signals

Show and tell: Visual wiki dictionary launches with video definitions

Show and tell: Visual wiki dictionary launches with video definitions
Visual Dictionary : Wiki-dictionary : Open-source
SXSW 2024 daily recap: Brand-building 101 for cultural relevance

Daily Signals

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024 : Marketing : Creator Economy
Branded journey

Daily Signals

Branded journey

Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group : Brand Guide: Singapore Edition : Guide
Luxury brands head online in downturn

Big Ideas

Luxury brands head online in downturn

Luxury brands head online in downturn
NYU : Stern School Of Business : Online Luxury
What lies in store for retail post-Covid-19

Viewpoints

What lies in store for retail post-Covid-19

Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...
Retail : Society : Brand Communication
Anti-aspiration Advertising

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury : Advertising : Campaign
Video king: The magic of collaboration between brands and YouTube

Daily Signals

Video king: The magic of collaboration between brands and YouTube

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to James Ma...
Youthquake : Online Video : YouTube
China overtakes US in demand for luxury watches

Big Ideas

China overtakes US in demand for luxury watches

China overtakes US in demand for luxury watches
Japan : Watches : Rolex
Meet Your Maker

Micro Trends

Meet Your Maker

In the luxury world, technology should resolutely not be a replacement for service. Instead, it should enhance it. Now luxury brands are developing...
Heritage : Modern : IPad
Limited tweet response sends brands a message

Big Ideas

Limited tweet response sends brands a message

Limited tweet response sends brands a message
Twitter : Social Media : Sysomos
Gurls Talk’s new look celebrates 10 years of empowering young women

Daily Signals

Gurls Talk’s new look celebrates 10 years of empowering young women

Community-led organisation Gurls Talk has enlisted Mestiza Estudio to help create a visual refresh.
Health : Wellbeing : Design
Stat: Gen Z disrupt the purchase funnel model by putting trust first

Daily Signals

Stat: Gen Z disrupt the purchase funnel model by putting trust first

According to the latest Edelman Trust Barometer, Gen Z aren’t following any of the regular steps listed in the sales funnel theory that starts with...
Finance : Advertising : Stat
Web3 beauty brand Kiki co-creates products with its customers

Daily Signals

Web3 beauty brand Kiki co-creates products with its customers

Kiki is a new Web3-enabled beauty brand that invites consumers to co-create its products.
Beauty : Media & Entertainment : Technology
Molson Coors moves to plant-based milk

Daily Signals

Molson Coors moves to plant-based milk

The alcoholic drinks company is exploring ways to future-proof its portfolio with the launch of a plant-based milk brand made from barley.
Society : Food & Drink : Sustainability
European luxury brands target China

Big Ideas

European luxury brands target China

European luxury brands target China
Galeries Lafayette : China : I.T
Twestivals: The social media festival

Daily Signals

Twestivals: The social media festival

Twestivals: The social media festival
Twestivals : Social Media Festival : Not-for-profit
Stat: Indians look to brands for single-use plastic innovation

Daily Signals

Stat: Indians look to brands for single-use plastic innovation

Despite widespread consumer concerns, a new report by Mintel reveals a significant lack of information about reducing plastic waste in India.
Stat : Beauty : Recycling
TooD plays with beauty standards

Daily Signals

TooD plays with beauty standards

Beauty brand TooD has launched with multi-purpose, multi-coloured brow products that disrupt Eurocentric beauty norms.
Ageless : Beauty : Cosmetics
Stat: UK shoppers’ ethical fashion paradox

Daily Signals

Stat: UK shoppers’ ethical fashion paradox

YouGov reports that only a minority of Britons are boycotting fashion brands that treat their staff poorly.
Fashion : Society : Workplace
The Trend: Liberation Luxury

Daily Signals

The Trend: Liberation Luxury

As we move into the 2020s, the luxury industry will hit a period of introspection, with brands and services taking stock of their position, ambitio...
Luxury : Travel : Hospitality
A supplement that doubles as a snack

Daily Signals

A supplement that doubles as a snack

Red Orchard has launched a gel-based snack containing 100% of the recommended daily allowance of vitamin D.
Food : Health : Supplement
Stat: Expectations of loyalty programmes are changing

Daily Signals

Stat: Expectations of loyalty programmes are changing

New research suggests the success of loyalty programmes relies on experience rather than rewards.
Retail : Loyality : Finance
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