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'Branding'
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Micro Trends
Transperiences
Brands that once offered transparent narratives are now creating transparent experiences.
Transparency
:
Everlane
:
Patagonia
Big Ideas
Native advertising
US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen
:
Sharethrough
:
EEG
Big Ideas
Emerging markets lead the way on brand engagement
Emerging markets lead the way on brand engagement
Internet
:
Latin America
:
Asia-Pacific
Daily Signals
Scent of a story: Fashion brand shows bottle
Scent of a story: Fashion brand shows bottle
Advertising
:
Glass Factory
:
Video Short
Daily Signals
I skate luxury: Hermès video does the trick
I skate luxury: Hermès video does the trick
Paris
:
Hermès
:
Skateboarding
Big Ideas
Rich pickings as US millionaires join Facebook
Rich pickings as US millionaires join Facebook
Wealth
:
Facebook
:
Social Networks
Big Ideas
Private labels top choice for global consumers
Private labels top choice for global consumers
Nielsen
:
Recession
:
Quality
Daily Signals
Sample lab: Marketing space for brands opens
Sample lab: Marketing space for brands opens
Lab Talk
:
Concept Space
:
Pop-up
Daily Signals
Luxury browsing: Experiential website targets China
Luxury browsing: Experiential website targets China
China
:
3D
:
Hermès
Big Ideas
Informed drinking
US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
Mintel
:
Diageo
:
Alcohol
Big Ideas
WeChat picks up speed in China
WeChat is on the rise. How can brands respond?
WeChat
:
Weixin
:
Weibo
Daily Signals
SXSW 2024 daily recap: Brand-building 101 for cultural relevance
With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024
:
Marketing
:
Creator Economy
Daily Signals
Branded journey
Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group
:
Brand Guide: Singapore Edition
:
Guide
Big Ideas
Luxury brands head online in downturn
Luxury brands head online in downturn
NYU
:
Stern School Of Business
:
Online Luxury
Daily Signals
Elf taps into adventure culture with mid-ocean skincare drop
Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty
:
Social Media
:
Culture
Daily Signals
Skinny Mobile clones its happiest customer to star in AI ads
Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising
:
AI
:
Skinny Mobile
Daily Signals
Loewe unveils a free luxury fanzine available in-store
Renowned Spanish luxury brand Loewe has launched its first-ever quarterly magazine, Loewe: Issue 1, available free in-store since December 2023.
Luxury
:
Pop Culture & Media
:
Fashion
Daily Signals
Lynk & Co’s Club Amsterdam fuses retail and hospitality
Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.
Retail
:
Mobility
:
Automotive
Big Ideas
The long game
US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey
:
Finance
:
The Immortal Brand
Big Ideas
Revenue streams
Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube
:
Gen Viz
:
Super Chat
Viewpoints
Manhattan Associates: Martin Lockwood
Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates
:
Bricks And Mortar
:
Retail Experience
Big Ideas
Chat away
Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D
:
Kik
:
Messenger
Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
Daily Signals
Pride of Britain: BFC Fashion Futures Network event
Pride of Britain: BFC Fashion Futures Network event
LS:N Global
:
Luxury Products
:
Lucie Greene
Big Ideas
Climate Counts makes great strides forward
Climate Counts makes great strides forward
Climate
:
App
:
Nike
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