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'Branding'
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Daily Signals
Stat: Expectations of loyalty programmes are changing
New research suggests the success of loyalty programmes relies on experience rather than rewards.
Retail
:
Loyality
:
Finance
Daily Signals
Dove champions a non-binary stock photo library
The brand is releasing over 5,000 images to shatter beauty stereotypes around women and non-binary individuals.
Culture
:
Female Futures
:
Representation
Daily Signals
Toms takes a stand to end gun violence
The shoe brand known for its signature one-for-one model has announced a campaign to end gun violence, backed by a £3.9m ($5m, $4.4m) donation to v...
Fashion
:
Culture
:
Civic Brands
Viewpoints
Can Western brands break into China's Singles Day?
With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable shopping event? James Hebbert, managin...
Retail
:
Fashion
:
Luxury
Daily Signals
Web Summit 2018: An app that monetises ethical purchases
Showcased at this year’s Web Summit, Almond app addresses consumer inertia around sustainability by providing monetary rewards for responsible purc...
Food
:
Drinks
:
Ethics
Micro Trends
Transperiences
Brands that once offered transparent narratives are now creating transparent experiences.
Transparency
:
Everlane
:
Patagonia
Big Ideas
Native advertising
US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...
Nielsen
:
Sharethrough
:
EEG
Big Ideas
Emerging markets lead the way on brand engagement
Emerging markets lead the way on brand engagement
Internet
:
Latin America
:
Asia-Pacific
Daily Signals
Scent of a story: Fashion brand shows bottle
Scent of a story: Fashion brand shows bottle
Advertising
:
Glass Factory
:
Video Short
Daily Signals
I skate luxury: Hermès video does the trick
I skate luxury: Hermès video does the trick
Paris
:
Hermès
:
Skateboarding
Big Ideas
Rich pickings as US millionaires join Facebook
Rich pickings as US millionaires join Facebook
Wealth
:
Facebook
:
Social Networks
Big Ideas
Private labels top choice for global consumers
Private labels top choice for global consumers
Nielsen
:
Recession
:
Quality
Daily Signals
Sample lab: Marketing space for brands opens
Sample lab: Marketing space for brands opens
Lab Talk
:
Concept Space
:
Pop-up
Daily Signals
Luxury browsing: Experiential website targets China
Luxury browsing: Experiential website targets China
Hermès
:
Christian Dior
:
3D
Daily Signals
SXSW 2024 daily recap: Brand-building 101 for cultural relevance
With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identi...
SXSW 2024
:
Marketing
:
Creator Economy
Daily Signals
Branded journey
Singapore – Branding agency Foreign Policy Design Group has compiled a unique guide to some of Singapore’s best brands.
Foreign Policy Design Group
:
Brand Guide: Singapore Edition
:
Guide
Big Ideas
Luxury brands head online in downturn
Luxury brands head online in downturn
NYU
:
Stern School Of Business
:
Online Luxury
Big Ideas
Informed drinking
US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
Mintel
:
Diageo
:
Alcohol
Big Ideas
WeChat picks up speed in China
WeChat is on the rise. How can brands respond?
WeChat
:
Weixin
:
Weibo
Daily Signals
Skinny Mobile clones its happiest customer to star in AI ads
Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador fo...
Advertising
:
AI
:
Skinny Mobile
Daily Signals
Loewe unveils a free luxury fanzine available in-store
Renowned Spanish luxury brand Loewe has launched its first-ever quarterly magazine, Loewe: Issue 1, available free in-store since December 2023.
Luxury
:
Pop Culture & Media
:
Fashion
Daily Signals
Lynk & Co’s Club Amsterdam fuses retail and hospitality
Automobile brand Lynk & Co has opened its latest flagship store in Club Amsterdam with hopes of disrupting traditional car dealerships.
Retail
:
Mobility
:
Automotive
Big Ideas
The long game
US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.
McKinsey
:
Finance
:
The Immortal Brand
Big Ideas
Revenue streams
Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube
:
Gen Viz
:
Super Chat
Viewpoints
Manhattan Associates: Martin Lockwood
Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates
:
Bricks And Mortar
:
Retail Experience
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