'Branding'

Manhattan Associates: Martin Lockwood

Viewpoints

Manhattan Associates: Martin Lockwood

Why properly equipping your in-store associates is the key to the phygital future.
Manhattan Associates : Bricks And Mortar : Retail Experience
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
Indian brands engage more with Facebook fans

Big Ideas

Indian brands engage more with Facebook fans

Indian brands engage more with Facebook fans
India : Facebook : Local
Pride of Britain: BFC Fashion Futures Network event

Daily Signals

Pride of Britain: BFC Fashion Futures Network event

Pride of Britain: BFC Fashion Futures Network event
LS:N Global : Luxury Products : Lucie Greene
Climate Counts makes great strides forward

Big Ideas

Climate Counts makes great strides forward

Climate Counts makes great strides forward
Climate : App : Nike
Fashion brands take film role

Big Ideas

Fashion brands take film role

Fashion brands take film role
Lookbooks : Video Lookbook : Tom Ford
Why beauty brands need a holistic approach to diversity

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...
Beauty : Inclusive Beauty : Venture Capital
Nicole Pike on how brands should approach e-sports sponsorship

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming : Sports : Entertainment
Playtime

Daily Signals

Playtime

San Pedro Garza García, Mexico – Branding agency Anagrama has shown that designing the perfect retail environment is child’s play.
Anagrama : Kindo : Playscapes
Pam Danziger : A new luxury era, a new luxury typology

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology. 
Pam Danziger : Unity Marketing : Turbulent Teens
Coca-Cola acquires majority stake in Innocent

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca-Cola acquires majority stake in Innocent
Coca Cola : Innocent : Smoothies
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Is ARKET’s push for transparency enough?

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.
Fashion : Digital : Retail
East meets West

Daily Signals

East meets West

New York – Launching in North America, super-premium sake brand SOTO features packaging tailored to Western consumers.
SŌTŌ : Joe Doucet : Sake
Gen Alphas are throwing birthday parties in Sephora stores

Daily Signals

Gen Alphas are throwing birthday parties in Sephora stores

Gen Alpha are swapping traditional parties for beauty retail experiences, as beauty stores become the go-to destinations for skincare-obsessed tweens.
Beauty : Retail : Alphas
Collaborative retail space for new designers to open in Wales

Daily Signals

Collaborative retail space for new designers to open in Wales

A new micro-retail destination in Wales is offering small, emerging brands a pathway from pop-up shops to full-scale retail.
Retail : Fashion : Society
Lovehoney champions senior sexual health with Queen Bees initiative

Daily Signals

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Saint Laurent Productions brings the luxury megabrand on the big screen

Daily Signals

Saint Laurent Productions brings the luxury megabrand on the big screen

The luxury sector is entering cinema with the launch of Saint Laurent Productions, a subsidiary dedicated to producing fully fledged movies.
Luxury : Media & Entertainment : Fashion
Merrell simplifies wellness in new campaign

Daily Signals

Merrell simplifies wellness in new campaign

Responding to the abundance of unnecessary wellness products targeted at women, Merrell’s new campaign suggests a simple alternative for self-care:...
Health & Wellness : Society : Sports & Leisure
The world's first men’s make-up store

Daily Signals

The world's first men’s make-up store

Men’s beauty brand War Paint for Men has unveiled a physical retail space in London’s Carnaby Street. Marking a first for the men’s beauty industry...
Beauty : Retail : Society
A logo generator rebranding climate activism

Daily Signals

A logo generator rebranding climate activism

Design studio Process has created a generative tool that suppiorts climate activists by creating new logos based on their agendas.
Design : Sustainability : Media & Technology
This barber shop doubles as a content studio

Daily Signals

This barber shop doubles as a content studio

Men’s grooming brand Old Spice has opened its first bricks-and-mortar barbers, providing an immersive, content-driven experience for its customers.
Retail : Advertising : Personal Care
Far From Home augments at-home drinking

Daily Signals

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.
Food : Drink : Technology
MetaFactory creates internet-owned brands

Viewpoints

MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.
Retail : Cryptocurrency : Fashion
Covid-19: Burger King encourages customers to make home-made Whoppers

Daily Signals

Covid-19: Burger King encourages customers to make home-made Whoppers

Burger King France has released a campaign in response to the advertising challenges presented by Covid-19.
Food : Advertising : Ingredients
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