LS:N Global

Big Ideas

Finders seekers

New York – A new outdoor campaign by shopping platform Lyst celebrates the thrill of the fashion hunt.

Daily Signals

Race against time: G-Shock launches interactive zombie film

UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.

G-Shock : Zombie Apocalypse : Chasm Culture

Big Ideas

Why beauty brands need a holistic approach to diversity

Bridgette Howard, founder of Washington DC-based beauty incubator Parlor West Ventures, on the need for vertically integrated inclusivity and how l...

Beauty : Inclusive Beauty : Venture Capital

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.

Gaming : Sports : Entertainment

Daily Signals

Playtime

San Pedro Garza García, Mexico – Branding agency Anagrama has shown that designing the perfect retail environment is child’s play.

Anagrama : Kindo : Playscapes

Viewpoints

Pam Danziger : A new luxury era, a new luxury typology

Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.

Pam Danziger : Unity Marketing : Turbulent Teens

Big Ideas

Coca-Cola acquires majority stake in Innocent

Coca Cola : Innocent : Smoothies

Big Ideas

Informed drinking

US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.

Mintel : Diageo : Alcohol

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?

WeChat : Weixin : Weibo

Daily Signals

Gen Alphas are throwing birthday parties in Sephora stores

Gen Alpha are swapping traditional parties for beauty retail experiences, as beauty stores become the go-to destinations for skincare-obsessed tweens.

Beauty : Retail : Alphas

Daily Signals

Collaborative retail space for new designers to open in Wales

A new micro-retail destination in Wales is offering small, emerging brands a pathway from pop-up shops to full-scale retail.

Retail : Fashion : Society

Daily Signals

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.

Sex : Health & Wellness : Society

Daily Signals

Saint Laurent Productions brings the luxury megabrand on the big screen

The luxury sector is entering cinema with the launch of Saint Laurent Productions, a subsidiary dedicated to producing fully fledged movies.

Luxury : Media & Entertainment : Fashion

Daily Signals

Merrell simplifies wellness in new campaign

Responding to the abundance of unnecessary wellness products targeted at women, Merrell’s new campaign suggests a simple alternative for self-care:...

Health & Wellness : Society : Sports & Leisure

Daily Signals

The world's first men’s make-up store

Men’s beauty brand War Paint for Men has unveiled a physical retail space in London’s Carnaby Street. Marking a first for the men’s beauty industry...

Beauty : Retail : Society

Daily Signals

A logo generator rebranding climate activism

Design studio Process has created a generative tool that suppiorts climate activists by creating new logos based on their agendas.

Design : Sustainability : Media & Technology

Daily Signals

This barber shop doubles as a content studio

Men’s grooming brand Old Spice has opened its first bricks-and-mortar barbers, providing an immersive, content-driven experience for its customers.

Retail : Advertising : Personal Care

Daily Signals

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.

Food : Drink : Technology

Viewpoints

MetaFactory creates internet-owned brands

Drew Harding and Hammad Jutt, co-founders of MetaFactory, discuss how cryptoculture and decentralised brand economies are redefining retail.

Retail : Cryptocurrency : Fashion

Daily Signals

Covid-19: Burger King encourages customers to make home-made Whoppers

Burger King France has released a campaign in response to the advertising challenges presented by Covid-19.

Food : Advertising : Ingredients

Daily Signals

Lynx wants to keep tattoos looking fresh

The men’s personal care brand has launched a campaign to promote its Ink Shower Gel.

Beauty : Wellness : Personal Care

Daily Signals

Nike creates an open-source sustainability guide

The sportswear brand's circular design guide was created to provide designers and brands across the industry with a toolkit for sustainable practices.

Sustainability : Design : Packaging

Daily Signals

Brands can now sponsor Spotify’s most personalised playlist

The streaming service is offering brands the option to sponsor its personalised Discover Weekly playlist for the first time.

Entertainment : Sponsor : Advertising

Daily Signals

Thought-starter: What’s next for high street modest wear?

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing, writes deputy ...

Fashion : Culture : Leisure

Daily Signals

Thought-starter: What’s next for the indie beauty market?

From cyclical-based beauty to brands celebrating their ethical credentials, creative researcher Jessica Smith rounds up the top independent brands ...

Beauty : Skincare : Cyclical Beauty

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