LS:N Global

Daily Signals

Lynx wants to keep tattoos looking fresh

The men’s personal care brand has launched a campaign to promote its Ink Shower Gel.

Beauty : Wellness : Personal Care

Daily Signals

Nike creates an open-source sustainability guide

The sportswear brand's circular design guide was created to provide designers and brands across the industry with a toolkit for sustainable practices.

Sustainability : Design : Packaging

Daily Signals

Brands can now sponsor Spotify’s most personalised playlist

The streaming service is offering brands the option to sponsor its personalised Discover Weekly playlist for the first time.

Entertainment : Sponsor : Advertising

Daily Signals

Thought-starter: What’s next for high street modest wear?

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing, writes deputy ...

Fashion : Culture : Leisure

Daily Signals

Thought-starter: What’s next for the indie beauty market?

From cyclical-based beauty to brands celebrating their ethical credentials, creative researcher Jessica Smith rounds up the top independent brands ...

Beauty : Skincare : Cyclical Beauty

Daily Signals

Thought-starter: Will the everyday man buy cosmetics?

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : New Masculinity : Retail

Daily Signals

Neighborhood Goods creates a future-fit department store

Texas – Neighborhood Goods is a new retail concept that enables smaller brands to temporarily invest in physical space to test their products.

Retail : Leisure : Social

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.

Modern Luxury : Luxury Shoppers Experience : Ecommerce

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.

Elemental Beauty : Beauty : Mintel

Viewpoints

Alastair Kean : Omni-channel fast fashion

Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion.

Dalziel & Pow : Alastair Kean : Fast Fashion

Big Ideas

Heineken alcohol plan strengthens health deal

Brewer : Obesity : Smoking

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...

Private Label : Quality : Wal-Mart

Viewpoints

Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.

Beauty : Diversity : Inclusivity

Big Ideas

Tesla sets an example as study urges brands to be springboards for change

London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...

VIBE Index 2014 : Cultural Capital : The New Value Economy

Viewpoints

Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...

Luxury : Retail : Advertising

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Design Directions

Hendrick's

Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...

Premium : Bompas & Parr : Events

Daily Signals

Ocado’s sustainable aisle spotlights B Corp brands

The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers that aims to give its customers greener and more sustainable choi...

Retail : Sustainability : Society

Daily Signals

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...

Retail : Technology : Stat

Daily Signals

Stat: The billion-pound cost of fake influencer marketing

While influencer marketing has become both popular and successful as brands seek to reach audiences on social media, a new report from cybersecurit...

Media : Influencer : Social Media

Daily Signals

Toys R Us returns to the high street

The iconic toy retailer has partnered with retail-as-a-service company b8ta to launch a store experience powered by discovery.

Youth : Retail : Technology

Daily Signals

National Geographic wants to Make Good our oceans

The media company has partnered with R/GA to accelerate design, technology and innovation for a more sustainable world.

Sustainability : Plastic : Society

Daily Signals

Stat: Soft skills are in high demand

As workplaces continue to evolve, the increasing importance of soft skills is being recognised.

Workplace : Employment : Soft Skills

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.

Chinese DIY Traveler : Erwan Rambourg : Directions Travel

Daily Signals

An unlikely pairing: Beer and clothing company collaborate

Pennsylvania – Dogfish Head and Woolrich are two very different brands that are known for the same thing: quality. Dogfish makes craft beer, while ...

Convergence Economy : Craft Beer : Collaboration

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent