'Branding'

Thought-starter: Will the everyday man buy cosmetics?

Daily Signals

Thought-starter: Will the everyday man buy cosmetics?

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : New Masculinity : Retail
Neighborhood Goods creates a future-fit department store

Daily Signals

Neighborhood Goods creates a future-fit department store

Texas – Neighborhood Goods is a new retail concept that enables smaller brands to temporarily invest in physical space to test their products.
Retail : Leisure : Social
Digitalised luxury

Big Ideas

Digitalised luxury

London – Farfetch is making its digital and trading expertise available to luxury fashion brands with new service Black & White.
Modern Luxury : Luxury Shoppers Experience : Ecommerce
In season

Big Ideas

In season

Global – New beauty products are being dictated by the seasons, according to a report by Mintel Beauty & Personal Care.
Elemental Beauty : Beauty : Mintel
Alastair Kean : Omni-channel fast fashion

Viewpoints

Alastair Kean : Omni-channel fast fashion

Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion. 
Dalziel & Pow : Alastair Kean : Fast Fashion
Heineken alcohol plan strengthens health deal

Big Ideas

Heineken alcohol plan strengthens health deal

Heineken alcohol plan strengthens health deal
Government : Mars : Brewer
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Is ARKET’s push for transparency enough?

Viewpoints

Is ARKET’s push for transparency enough?

Why merely acknowledging your suppliers is insufficient.
Fashion : Digital : Retail
East meets West

Daily Signals

East meets West

New York – Launching in North America, super-premium sake brand SOTO features packaging tailored to Western consumers.
SŌTŌ : Joe Doucet : Sake
Why creative campaigns will win women’s luxury spend

Viewpoints

Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...
Luxury : Retail : Advertising
Ocado’s sustainable aisle spotlights B Corp brands

Daily Signals

Ocado’s sustainable aisle spotlights B Corp brands

The pureplay grocer has launched a dedicated aisle for B Corp-certified suppliers that aims to give its customers greener and more sustainable choi...
Retail : Sustainability : Society
Stat: Online touchpoints underwhelm UK consumers

Daily Signals

Stat: Online touchpoints underwhelm UK consumers

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ ...
Retail : Technology : Stat
Stat: The billion-pound cost of fake influencer marketing

Daily Signals

Stat: The billion-pound cost of fake influencer marketing

While influencer marketing has become both popular and successful as brands seek to reach audiences on social media, a new report from cybersecurit...
Media : Influencer : Social Media
Toys R Us returns to the high street

Daily Signals

Toys R Us returns to the high street

The iconic toy retailer has partnered with retail-as-a-service company b8ta to launch a store experience powered by discovery.
Youth : Retail : Technology
National Geographic wants to Make Good our oceans

Daily Signals

National Geographic wants to Make Good our oceans

The media company has partnered with R/GA to accelerate design, technology and innovation for a more sustainable world.
Sustainability : Plastic : Society
Stat: Soft skills are in high demand

Daily Signals

Stat: Soft skills are in high demand

As workplaces continue to evolve, the increasing importance of soft skills is being recognised.
Workplace : Employment : Soft Skills
China’s DIY travellers

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.
Chinese DIY Traveler : Erwan Rambourg : Directions Travel
An unlikely pairing: Beer and clothing company collaborate

Daily Signals

An unlikely pairing: Beer and clothing company collaborate

Pennsylvania – Dogfish Head and Woolrich are two very different brands that are known for the same thing: quality. Dogfish makes craft beer, while ...
Convergence Economy : Craft Beer : Collaboration
Australians willing to share data, at a price

Big Ideas

Australians willing to share data, at a price

Australians willing to share data, at a price
Information : FuturePoll : Finances
Brands court Chinese shoppers on bulletin boards

Big Ideas

Brands court Chinese shoppers on bulletin boards

Brands court Chinese shoppers on bulletin boards
China : La Fondazione Altagamma : Netizens
Private Label Rising

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...
Private Label : Quality : Wal-Mart
Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

Daily Signals

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...
Gen Alpha : Beano Brain : YouTube
Gucci’s latest capsule courts eSports fans

Daily Signals

Gucci’s latest capsule courts eSports fans

Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...
Retail : Fashion : Media & Technology
Neighborhood Goods curates a next-gen grocery store

Daily Signals

Neighborhood Goods curates a next-gen grocery store

The retailer is moving into the CPG space with the launch of a new in-store concept profiling a variety of DTC food and drink brands.
Retail : Food : Drink
Do some good

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.
DoneGood : B Corporation Certification : DSTLD
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