LS:N Global

Big Ideas

Australians willing to share data, at a price

Information : FuturePoll : Finances

Big Ideas

Brands court Chinese shoppers on bulletin boards

China : La Fondazione Altagamma : Netizens

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director – from rotating gues...

Fashion : Luxury : Retail

Daily Signals

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain...

Gen Alpha : Beano Brain : YouTube

Daily Signals

Gucci’s latest capsule courts eSports fans

Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...

Retail : Fashion : Media & Technology

Daily Signals

Neighborhood Goods curates a next-gen grocery store

The retailer is moving into the CPG space with the launch of a new in-store concept profiling a variety of DTC food and drink brands.

Retail : Food : Drink

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.

DoneGood : B Corporation Certification : DSTLD

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.

PepsiCo : Branded Content : Gen Viz

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia and Co...

Aimia : Ad-blocker Market : Global Loyalty Lens

Daily Signals

Blue steel skincare

US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.

Kiehls : Anti-Authenticity : Skincare

Daily Signals

Backlash Culture Network Evening: Emma Rose Hurst

London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.

Backlash Culture : Emma Rose Hurst : Brand Union

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.

Feels : Casting : Social Media

Viewpoints

The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...

The Latimer Group : Media

Big Ideas

Kering launches luxury digital magazine

Kering launches luxury digital magazine.

Luxury : Kering Group : Kering

Big Ideas

Marketing Week Live sets out rule of engagement

Marketing Week Live : Consumer Engagement : Engagement

Big Ideas

Creativity and culture thrive in British luxury

Walpole Awards For Excellence : Luxury : Paul Smith

Daily Signals

The Interview: MetaFactory on community-owned brands

MetaFactory builds new community-owned brands where creators and consumers both share incentives and collective brand management.

Retail : Cryptocurrency : Fashion

Daily Signals

Stat: Beauty consumers crave ingredient explanations

Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredien...

Beauty : Packaging : Transparency

Daily Signals

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in ads to an increase in both stock value and public perception.

Advertising : Inclusivity : Diversity

Daily Signals

HoliFrog is re-inventing the cleanser category

Although cleansing is the most common of skincare steps, beauty brands often treat cleansers as an afterthought.

Beauty : Skincare : Holistic

Daily Signals

Thought-starter: Can deep fakes empower consumers?

Utilising Microsoft’s Azure technology, MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley propose that AI can empower indiv...

Retail : Advertising : AI

Daily Signals

Stat: CPG brands are rethinking packaging

Many CPG brands in the US plan to spend more on packaging in the near future, a new survey finds.

Packaging : Luxury : Food

Daily Signals

An indigenous fashion brand for modern Indians

Consumer goods company Patanjali Ayurved is launching a fashion sub-brand for the country’s youth market.

Fashion : Culture : India

Daily Signals

Diesel takes aim at the clichés of social media

In a world of influencers, the fashion brand encourages its customers to be followers.

Fashion : Youth : Culture

Daily Signals

Stat: Consumers expect more from customer service online

According to a report from Conversocial, the majority of consumers (81%) in the UK and US expect more from digital customer care in 2018 than they ...

Digital : Customer Service : Retail

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