'Branding'

Hits the spot

Big Ideas

Hits the spot

New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.
PepsiCo : Branded Content : Gen Viz
WRC 2016: New mindsets

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia  and Co...
Aimia : Ad-blocker Market : Global Loyalty Lens
Blue steel skincare

Daily Signals

Blue steel skincare

US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.
Kiehls : Anti-Authenticity : Skincare
Backlash Culture Network Evening: Emma Rose Hurst

Daily Signals

Backlash Culture Network Evening: Emma Rose Hurst

London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.
Backlash Culture : Emma Rose Hurst : Brand Union
Tweet casting

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.
Feels : Casting : Social Media
The Latimer Group: Co-creating authentic media

Viewpoints

The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...
The Latimer Group : Media
Kering launches luxury digital magazine

Big Ideas

Kering launches luxury digital magazine

Kering launches luxury digital magazine.
Luxury : Kering Group : Kering
Marketing Week Live sets out rule of engagement

Big Ideas

Marketing Week Live sets out rule of engagement

Marketing Week Live sets out rule of engagement
Marketing Week Live : Consumer Engagement : Engagement
Creativity and culture thrive in British luxury

Big Ideas

Creativity and culture thrive in British luxury

Creativity and culture thrive in British luxury
Walpole Awards For Excellence : Luxury : Paul Smith
Why are beauty brands hypocritical when it comes to diversity?

Viewpoints

Why are beauty brands hypocritical when it comes to diversity?

Although beauty brands promote diversity in some parts of the world, many still actively support dangerous skin-whitening practices in other regions.
Beauty : Diversity : Inclusivity
Tesla sets an example as study urges brands to be springboards for change

Big Ideas

Tesla sets an example as study urges brands to be springboards for change

London – The brands that matter in 2015 will be those that look to build on their cultural capital, according to a new report from think tank Added...
VIBE Index 2014 : Cultural Capital : The New Value Economy
Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
Retailers are starting to offer in-home delivery

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.
Retail : E-commerce : Delivery
Could Uber taxis be the next retail space?

Viewpoints

Could Uber taxis be the next retail space?

As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.
Uber : Sharing Economy : Service
The Collaborative Future of Fashion Creatives

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director ­– from rotating gues...
Fashion : Luxury : Retail
Beauty Temples

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.
Make-up : Cosmetics : Fragrance
Hendrick's

Design Directions

Hendrick's

Through smart brand partnerships and the sponsorship of some of London’s most curious parties and events, boutique Scottish distiller Hendrick...
Premium : Bompas & Parr : Events
The Interview: MetaFactory on community-owned brands

Daily Signals

The Interview: MetaFactory on community-owned brands

MetaFactory builds new community-owned brands where creators and consumers both share incentives and collective brand management.
Retail : Cryptocurrency : Fashion
Stat: Beauty consumers crave ingredient explanations

Daily Signals

Stat: Beauty consumers crave ingredient explanations

Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredien...
Beauty : Packaging : Transparency
Stat: Diversity in advertising is good for business

Daily Signals

Stat: Diversity in advertising is good for business

A new study from Deloitte agency Heat links diverse representation in ads to an increase in both stock value and public perception.
Advertising : Inclusivity : Diversity
HoliFrog is re-inventing the cleanser category

Daily Signals

HoliFrog is re-inventing the cleanser category

Although cleansing is the most common of skincare steps, beauty brands often treat cleansers as an afterthought.
Beauty : Skincare : Holistic
Thought-starter: Can deep fakes empower consumers?

Daily Signals

Thought-starter: Can deep fakes empower consumers?

Utilising Microsoft’s Azure technology, MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley propose that AI can empower indiv...
Retail : Advertising : AI
Stat: CPG brands are rethinking packaging

Daily Signals

Stat: CPG brands are rethinking packaging

Many CPG brands in the US plan to spend more on packaging in the near future, a new survey finds.
Packaging : Luxury : Food
An indigenous fashion brand for modern Indians

Daily Signals

An indigenous fashion brand for modern Indians

Consumer goods company Patanjali Ayurved is launching a fashion sub-brand for the country’s youth market.
Fashion : Culture : India
Diesel takes aim at the clichés of social media

Daily Signals

Diesel takes aim at the clichés of social media

In a world of influencers, the fashion brand encourages its customers to be followers.
Fashion : Youth : Culture
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