LS:N Global

Daily Signals

Stat: Luxury brands are leading Web3 adoption

A study of non-fungible token (NFT) launches across several industries has found that luxury brands are spearheading the adoption of Web3 assets.

Luxury : Technology : NFT

Big Ideas

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

Beauty : Influencer Marketing : Micro-influencers

Big Ideas

Specialist takeover

Stamford, US – A new report by Consumer Edge Research shows that traditional beauty retailers are losing market share to specialist chains and e-co...

Speciality Retail : Sephora : Ulta

Daily Signals

Tastemaker

London – Shaun Jones, futures business director at branding agency Pearlfisher, spoke about innovations in packaging design, at last week's Fo...

Shaun Jones : Food Futures : Packaging

Big Ideas

Millennials the more confident generation when it comes to wine

Millennials are more confident than older generations about their knowledge of wine, according to a new report.

Wine : Sparkling Wine : Uncorked Wine

Daily Signals

Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...

Stat : Stats : Statistic

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

Big Ideas

Chanel tops luxury brands on Pinterest

Pinterest : Chanel : Curulate

Daily Signals

The Make it Black campaign uplifts Black-owned businesses

The Make it Black campaign established by the Pull Up For Change initiative unites nine beauty brands to fiscally support Black-owned business.

Beauty : Retail : Packaging

Daily Signals

Learn: Covid-19 Contingency Planning

Examine the immediate impacts of Covid-19 across key sectors, and the best-in-class case studies and future considerations for your organisation.

Covid-19 : Retail : Society

Daily Signals

Gymshark’s educational workplace waste plan

Gymshark has introduced a recycling initiative to empower employees to better tackle their workplace waste.

Sustainability : Health : Society

Daily Signals

Stat: Word of mouth is causing brand boycotts

Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.

Society : Brand : Activism

Daily Signals

BMW is trialling in-car food ordering

The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.

Mobility : Food : Technology

Daily Signals

Lidl customers can open an at-home micromarket

The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.

Food : Retail : Drink

Daily Signals

Pampers launches smart diapers

The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.

Youth : Technology : Health

Daily Signals

This range of kids’ yoghurts targets brain nutrition

Ingenuity Brands, a start-up dedicated to brain-based nutrition, has launched a line of yoghurts to support childhood brain development.

Youth : Food : Health

Daily Signals

Volcom commits to traceable organic cotton

Farm to Yarn is a socially conscious raw materials initiative that supports cotton farmers in India.

Fashion : Supple Chain : Culture

Daily Signals

Pura Still is a new spiked still water

A new brand of alcoholic still ‘water’ plays on the trend for spiked seltzer by offering health-conscious consumers an uncarbonated, low-alcohol dr...

Drinks : Water : Alcohol

Daily Signals

Haeckels wants to clean beaches around the world

The Margate-based beauty brand has turned its local Beach Clean initiative into a global loyalty program.

Beauty : Sustainability : Civic Brands

Daily Signals

Backlash Brands: An introduction

London – LS:N Global senior journalist Daniela Walker introduces Backlash Brands, the first of three macrotrends from Backlash Culture.

Backlash Brands : Positive Friction : Trend Briefing SS 2016

Daily Signals

Food for thought: Cooking promotion provides a feast for the eyes

Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...

Big Ideas

New kitemark to reassure people on personal data

Data : Transparency : Privacy

Big Ideas

Nike scheme to accelerate start-up companies

Nike : Nike+ : TechStars

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...

Patriotic : Turbulent Teens : Stone Island

Daily Signals

Taking the tablet: Love Your Work on the iPad

App : Tablet : Magazine

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