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Daily Signals

Stat: Consumers expect more from customer service online

According to a report from Conversocial, the majority of consumers (81%) in the UK and US expect more from digital customer care in 2018 than they ...

Daily Signals

Twitter trolls John Lewis with its Christmas ad

Virginia-based lecturer John Lewis, who has been tweeting from the @johnlewis handle since 2007, stars in Twitter’s latest ad.

Culture : Media : Digital

Daily Signals

The Age of the Long Near: The Immortal Brand preview

London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.

The Immortal Brand : 100-year Thinking : The Age Of The Long Near

Daily Signals

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...

Diageo : Whisky : Johnnie Walker House

Big Ideas

Diesel helps to restore Venice landmark

Venice : Italy : Diesel

Big Ideas

Johnnie Walker campaign targets Hispanic men

Jonnie Walker : Whisky : Bourban

Big Ideas

Starbucks brand-jacks rivals with cups ambush

Starbucks : Moscow : Coffee

Daily Signals

Make-up girl: Lagerfeld video full of character

Advertising : Marketing : Animation

Daily Signals

Guerilla tactics: Uniqlo pins hopes on Pinterest

Advertising : Marketing : Ads

Big Ideas

Signs of stability see luxury cars race ahead

Cars : Mercedes-Benz : Land Rover

Micro Trends

Retail Hijacking

Citizen: Citizen : Brand Pharmacy : H&M

Daily Signals

Corona opens eco-tourism destination on private island

Mexican beer brand Corona has opened its eco-protected island off the coast of Cartagena, Colombia, to the public, offering a unique beer brand exp...

Travel & Hospitality : Sustainability : Food & Drink

Daily Signals

Stat: Branded packaging is polluting UK coastlines

With the UK’s packaging pollution growing at an alarming rate, a study by Surfers Against Sewage (SAS) finds that branded items are largely to blam...

Sustainability : Food & Drink : Society

Daily Signals

Lululemon’s trade-in scheme for Like New athleisure

Athleisure brand Lululemon has created a re-commerce programme allowing customers to trade in and resell its products to boost circularity.

Retail : Re-sell : Pre-owned

Daily Signals

Vans becomes a broadcaster for local communities

The footwear brand has launched Channel 66, a digital live-stream designed to engage with its consumers through community-first broadcasting.

Media : Shoes : Fashion

Daily Signals

The North Face pledges to close the nature gap

Outdoor brand The North Face is pledging to diversify access to nature with its Reset Normal initiative.

Fashion : Society : Sustainability

Daily Signals

Thought-starter: Is Instagram promoting unsustainable consumption?

As more brands strive to be sustainable, deputy foresight editor Kathryn Bishop argues: it’s time to re-think social platforms that promote incessa...

Fashion : Sustainability : Social Media

Micro Trends

K-beauty Lite

K-beauty retailers are transforming from importers of goods to skincare brands in their own right, with private-label launches inspired by K-beauty...

Beauty : Youth : Retail

Viewpoints

How 3D body scanning will reduce fashion returns

The Bureau’s technology is taking fittings from models to the masses, forecasting a future of 3D-printed, bespoke fashion.

Fashion : Retail : Technology

Daily Signals

Netflix is the world’s simplest brand

The internet entertainment service has topped Siegel+Gale’s annual Global Simplicity Index for the first time, followed by Aldi and Google.

Media : Retail : Entertainment

Daily Signals

Thought-starter: How can we create beauty products for transgender people?

As identity continues along a fluid trajectory, foresight writer Rhiannon McGregor looks at the brands collaborating with the LGBTQ+ community to c...

Beauty : Transgender : Cosmetics

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Big Ideas

Millennials are the most influential generation

Generation : Edelman : Spending

Big Ideas

E-commerce no longer a luxury for premium brands

E-commerce : Digital : Online

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