'Branding'

Twitter trolls John Lewis with its Christmas ad

Daily Signals

Twitter trolls John Lewis with its Christmas ad

Virginia-based lecturer John Lewis, who has been tweeting from the @johnlewis handle since 2007, stars in Twitter’s latest ad.
Culture : Media : Digital
The Age of the Long Near: The Immortal Brand preview

Daily Signals

The Age of the Long Near: The Immortal Brand preview

London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.
The Immortal Brand : 100-year Thinking : The Age Of The Long Near
A story of Scotch: Whisky brand blends the senses

Daily Signals

A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEI...
Diageo : Whisky : Johnnie Walker House
Diesel helps to restore Venice landmark

Big Ideas

Diesel helps to restore Venice landmark

Diesel helps to restore Venice landmark
Venice : Italy : Diesel
Johnnie Walker campaign targets Hispanic men

Big Ideas

Johnnie Walker campaign targets Hispanic men

Johnnie Walker campaign targets Hispanic men
Jonnie Walker : Whisky : Bourban
Starbucks brand-jacks rivals with cups ambush

Big Ideas

Starbucks brand-jacks rivals with cups ambush

Starbucks brand-jacks rivals with cups ambush
Starbucks : Moscow : Coffee
Make-up girl: Lagerfeld video full of character

Daily Signals

Make-up girl: Lagerfeld video full of character

Make-up girl: Lagerfeld video full of character
Advertising : Marketing : Animation
Guerilla tactics: Uniqlo pins hopes on Pinterest

Daily Signals

Guerilla tactics: Uniqlo pins hopes on Pinterest

Guerilla tactics: Uniqlo pins hopes on Pinterest
Advertising : Marketing : Ads
Signs of stability see luxury cars race ahead

Big Ideas

Signs of stability see luxury cars race ahead

Signs of stability see luxury cars race ahead
Cars : Mercedes-Benz : Land Rover
Retail Hijacking

Micro Trends

Retail Hijacking

Retail Hijacking
Citizen: Citizen : Brand Pharmacy : H&M
Should brands open-source their data to remove AI bias?

Viewpoints

Should brands open-source their data to remove AI bias?

Why opening up your business to a competitor's AI may help future-proof your products and services.
Technology : Digital : Civic Brands
Retailers are starting to offer in-home delivery

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.
Retail : E-commerce : Delivery
Could Uber taxis be the next retail space?

Viewpoints

Could Uber taxis be the next retail space?

As we move further towards a post-ownership society, the back of an Uber taxi has the potential to be a lucrative retail space for brands.
Uber : Sharing Economy : Service
Total bodycare blurs the lines of wellness

Viewpoints

Total bodycare blurs the lines of wellness

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health via hydrat...
Wellness : Drink : Self-care
Are deep fakes the future of personalised advertising?

Viewpoints

Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...
Advertising : Retail : AI
Stat: Private-label groceries thrive during the pandemic

Daily Signals

Stat: Private-label groceries thrive during the pandemic

Many consumers’ shopping habits are changing as they choose private-label goods over their preferred brands.
Retail : Stat : Statistic
This receipt reveals fashion’s environmental costs

Daily Signals

This receipt reveals fashion’s environmental costs

Swedish clothing brand Asket is allowing consumers to better understand the environmental impact of their clothing purchases through its new Impact...
Fashion : Retail : Sustainability
BECO invites businesses to steal its staff

Daily Signals

BECO invites businesses to steal its staff

To raise awareness of the disability employment gap, the social enterprise is highlighting the employability of its inclusive workforce.
Workplace : Inclusivity : Society
Fabscrap is a thrift shop for recycled fabrics

Daily Signals

Fabscrap is a thrift shop for recycled fabrics

The retailer is making secondary materials accessible to New York’s budding designers and eco-conscious fashion brands.
Fashion : Circular : Waste
The Space: Glossier’s flagship store

Daily Signals

The Space: Glossier’s flagship store

With the success of bricks-and-mortar retail no longer determined by sales per square foot, the digital first beauty brand Glossier has created an ...
Beauty : Interiors : Experience
Instant brand messaging

Big Ideas

Instant brand messaging

Stockholm – Tictail introduces a direct messaging service to enable brands to communicate instantly with their customers.
Frictionless Service : Messaging Apps : Personal Appsistants
CT Food offers diners snap advice on cooking

Big Ideas

CT Food offers diners snap advice on cooking

CT Food offers diners snap advice on cooking
CT Food : Instagram : Asian
Get a life: App gets you in the spirit to party

Daily Signals

Get a life: App gets you in the spirit to party

Get a life: App gets you in the spirit to party
Ultimat : Facebook : Social Life Audit
Boots give back: Timberland launches ethical, eco-friendly range

Daily Signals

Boots give back: Timberland launches ethical, eco-friendly range

Boots give back: Timberland launches ethical, eco-friendly range
Charity : Boots : Timberland
CES 2025 daily recap: High-tech luxury, smart textiles and wellbeing wear

Daily Signals

CES 2025 daily recap: High-tech luxury, smart textiles and wellbeing wear

Day two of CES 2025 saw panels unpack the opportunities in technology for the luxury sector as part of the event's new fashion and beauty conferenc...
Technology : Luxury : Retail
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