Private Label Rising

10 : 10 : 2011 Private Label : Quality : Wal-Mart

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bought own-label in 2011 than did so in 2010, according to consumer association Which?.

Private Label Rising

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