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Celebrate anything: Site offers a festive vision
Celebrate anything: Site offers a festive vision
Inspiration
:
Games
:
Microsite
News
Band stand: LunaTik idea bears fruit at Apple
Band stand: LunaTik idea bears fruit at Apple
Chicago
:
Apple
:
Kickstarter
Viewpoints
Heron Preston : Successful brand collaborations depend on brands taking a back seat
Naked Communications junior strategist Heron Preston talks about successful brand collaborations.
Naked Communication
:
Youth Culture
:
Heron Preston
Communities
ThirtyfiveUps
Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism
:
Employment
:
Gadgets
News
Elf launches educational Roblox experience to nurture Gen Z entrepreneurs
Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Workplace
:
Youth
:
Beauty
News
British Pullman launches murder mystery train ride along Kent’s coastline
British Pullman has unveiled a moving murder mystery experience in partnership with live event curators Private Drama Events.
Travel & Hospitality
:
Luxury
:
Media & Entertainment
News
Stat: Young people are driving demand for non-English films
A YouGov poll in February 2023 has revealed that more than one in 10 Britons (12%) streamed or downloaded at least one foreign language film in the...
Youth
:
Media & Entertainment
:
Technology
News
Stat: The US ad landscape lacks cultural relevance
Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...
Society
:
Media & Entertainment
:
Technology
News
Starbucks launches accessible Web3 community
As it looks to level up digital engagement and develop its loyalty programme, the coffee chain is launching a Web3 experience for its Starbucks Rew...
Media And Entertainment
:
Technology
:
Food
News
Adidas offers personalisation for AI avatars
Aligning with the growing importance of personalised avatars, the sportswear brand is launching a personality-based artificial intelligence (AI)-ge...
Sports & Leisure
:
Technology
:
Media & Entertainment
News
Hong Kong Ballet merges tradition with cyberpunk
A new campaign draws on the city’s enduring cyberpunk legacy that has inspired popular sci-fi films.
Society
:
Sci-fi
:
Cyberpunk
Viewpoints
Is Amazon’s new affordable membership good for lower-income families?
With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.
Retail
:
Food
:
Digital
News
Unlimited self
Manila – Nike has created a running track that lets runners race against their own avatar.
Unlimited Stadium
:
The Optimised Self
:
Nike
News
Beauty bounty
London – Harvey Nichols’ new Beauty Lounge raises the stakes with exclusive service-led experiences in place of over-the-counter product purchasing.
Harvey Nichols
:
Beauty Lounge
:
Destination Retail
News
Preview: Generation D Recruitment
Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
Big Ideas
Headbanger
Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.
Samsung
:
brainBAND
:
Concussion
Micro Trends
The XXX Factor
Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
Diesel
:
Vivienne Westwood
:
JW Anderson
News
Unforced luxury
New York – Material Good is a new luxury retail concept where customers can ponder their next purchase over a game of table football.
Material Good
:
Jewellery
:
Watches
News
No-frills flying
Tokyo – Narita International airport is bringing a touch of style to no-frills flying with its new terminal three.
Narita Airport
:
Muji
:
Party
Viewpoints
Lynn Rothschild: Life is a technology
Viewing life as a technology is a game-changer for innovation, says Lynn Rothschild of NASA.
NASA
:
Lynn Rothschild
:
Synthetic Biology
Viewpoints
Andrew Scott: Get ready for a nation of 100-year-olds
The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.
Hundred Year Thinking
:
Demography
:
Stanford
Micro Trends
Cryptocurrencies
Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.
Bitcoin
:
V-Currencies
:
Cashless Futures
Big Ideas
Collaborative economy set to whip brands into shape
More people are choosing to share between themselves
Collaborative Consumption
:
Patagonia
:
EBay
Viewpoints
Ed Saatchi : A social network for businesses
National Field CEO Ed Saatchi talks about a social network for businesses.
Social Media
:
Ed Saatchi
:
National Field
News
By George: Retailer tables a sporty approach
By George: Retailer tables a sporty approach
Pop-up
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Table Tennis
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Crafted Clothing
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