Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016

Milan Salone 2016: Subversive dreamers

13 : 04 : 2016 ECAL : Media & Interaction : When Objects Dream

Milan – Can objects dream? Students from the Media & Interaction Design course at École Cantonale d’Art de Lausanne (ECAL) consider the hidden aspects of everyday products.

  • Objects on display reveal hidden content through human interaction 
  • Projects propose a new dynamic in which products demand attention rather than providing a service 

Presented under the collective title When Objects Dream, the projects include two separate product categories. The first introduces virtual reality entry points into the most banal of household items – a table you can sink your face into to feel like you are jumping into a bottomless hole, a vase you can gaze into to discover floral-inspired animations. ‘I imagined a fictional, parallel life of the light bulb. What if, instead of emitting light, it played out these game-like scenarios in its own head?’ asks Aloïs Geiser. Her project, Headlight, created in collaboration with Andrea Ramirez Aburto, features an interactive lamp that enables the user to manipulate digital objects displayed inside the lampshade.

The second family of products bridges the divide between physical and digital interaction through sensor-augmented objects. A light-hearted exploration of the future of connected products, the projects introduce humour and tactility into this technocratic vision, forcing us to re-examine our mistrust of technological progress. 

The big picture:

LS:N Global is reporting live from Milan. Look out for more stories in our Seed section.

Discover More Daily Signals
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
How Kimba is turning scent into a sleep interface

Daily Signals

How Kimba is turning scent into a sleep interface

Sleep technology company Kimba has raised £4m ($5.4m, €4.7m) in seed funding for an AI-powered bedside device that releases personalised scents thr...
Sleep Market : Fragrance : Wellness
Stat: More than one-third of Americans are now in optimisation mode

Daily Signals

Stat: More than one-third of Americans are now in optimisation mode

More than 36% of Americans now consider themselves to be in optimisation mode, actively pursuing better health, longevity and peak performance, acc...
Optimisation : America : Lifestyle
The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

Daily Signals

The Future Laboratory and Liganova partner for Memories of Truth exchange of ideas

The Future Laboratory and experiential design agency Liganova co-hosted Memories of Truth on 16 July, an evening of insights, panel discussions and...
Live Events : The Tech Resistors : Technology
Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Daily Signals

Dove Men+Care turns fitness tracking into a product trial through Strava partnership

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to e...
Beauty : Running : Fitness
Stat: US travellers are looking beyond familiar destinations

Daily Signals

Stat: US travellers are looking beyond familiar destinations

Between January and May 2026, American travellers made 29.1m international trips, up 23% compared with the same period in 2019, according to analys...
Travel And Hospitality : Emerging Epicenters : Overtourism
Watchmaker Shinola reframes time as a luxury in latest campaign

Daily Signals

Watchmaker Shinola reframes time as a luxury in latest campaign

London-based creative studio GentleForces has unveiled Set the Pace, the first brand campaign for US watchmaker Shinola.
Time : Watches : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN