Saint Petersburg – The Au Pont Rouge department store has been restored to its former glory.
Architects Lifschutz Davidson Sandilands has unveiled its renovation of one of the country’s most iconic retail destinations. The firm collaborated with New York architect Rafael de Cárdenas to refurbish the store’s third and fourth floors.
Cárdenas has subverted the traditional department store format by placing the changing rooms in the centre of the open-plan space. A series of circular areas further punctuate the space and will host pop-up exhibitions and more unusual offers such as tattoo parlours and barber shops.
Constructed in 1906, the Au Pont Rouge was the retail destination of choice for Russia’s elite, but closed its doors following the Russian Revolution and re-emerged as a sewing factory in 1919.
Now, more than a century since it first opened, the department store is back as a lifestyle destination for the discerning shoppers of Saint Petersburg.
Created by The Future Laboratory, LS:N Global is a trends and insight network that plugs you into what is new, next and innovative in consumer needs and lifestyle behaviour.Get started Watch video