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Heron Preston : Successful brand collaborations depend on brands taking a back seat
Naked Communications junior strategist Heron Preston talks about successful brand collaborations.
Naked Communication
:
Youth Culture
:
Heron Preston
Communities
ThirtyfiveUps
Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism
:
Employment
:
Gadgets
News
Foresight Friday: Fiona Harkin, director of foresight
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, director of foresight Fiona Harkin welc...
Society
Micro Trends
Future Forecast 2025: Sports, Health & Wellness
The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...
Sports & Leisure
:
Society
:
Health & Wellness
News
Elf launches educational Roblox experience to nurture Gen Z entrepreneurs
Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Workplace
:
Youth
:
Beauty
News
British Pullman launches murder mystery train ride along Kent’s coastline
British Pullman has unveiled a moving murder mystery experience in partnership with live event curators Private Drama Events.
Travel & Hospitality
:
Luxury
:
Media & Entertainment
News
Stat: Young people are driving demand for non-English films
A YouGov poll in February 2023 has revealed that more than one in 10 Britons (12%) streamed or downloaded at least one foreign language film in the...
Youth
:
Media & Entertainment
:
Technology
News
Stat: The US ad landscape lacks cultural relevance
Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...
Society
:
Media & Entertainment
:
Technology
News
Starbucks launches accessible Web3 community
As it looks to level up digital engagement and develop its loyalty programme, the coffee chain is launching a Web3 experience for its Starbucks Rew...
Media And Entertainment
:
Technology
:
Food
News
Adidas offers personalisation for AI avatars
Aligning with the growing importance of personalised avatars, the sportswear brand is launching a personality-based artificial intelligence (AI)-ge...
Sports & Leisure
:
Technology
:
Media & Entertainment
News
Hong Kong Ballet merges tradition with cyberpunk
A new campaign draws on the city’s enduring cyberpunk legacy that has inspired popular sci-fi films.
Society
:
Sci-fi
:
Cyberpunk
Viewpoints
Is Amazon’s new affordable membership good for lower-income families?
With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.
Retail
:
Food
:
Digital
News
Unlimited self
Manila – Nike has created a running track that lets runners race against their own avatar.
Unlimited Stadium
:
The Optimised Self
:
Nike
News
Beauty bounty
London – Harvey Nichols’ new Beauty Lounge raises the stakes with exclusive service-led experiences in place of over-the-counter product purchasing.
Harvey Nichols
:
Beauty Lounge
:
Destination Retail
News
Preview: Generation D Recruitment
Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
Big Ideas
Headbanger
Australia – Samsung has designed a headband that monitors the impacts suffered by contact sports players.
Samsung
:
brainBAND
:
Concussion
Micro Trends
The XXX Factor
Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
Diesel
:
Vivienne Westwood
:
JW Anderson
News
Unforced luxury
New York – Material Good is a new luxury retail concept where customers can ponder their next purchase over a game of table football.
Material Good
:
Jewellery
:
Watches
News
No-frills flying
Tokyo – Narita International airport is bringing a touch of style to no-frills flying with its new terminal three.
Narita Airport
:
Muji
:
Party
Viewpoints
Lynn Rothschild: Life is a technology
Viewing life as a technology is a game-changer for innovation, says Lynn Rothschild of NASA.
NASA
:
Lynn Rothschild
:
Synthetic Biology
Viewpoints
Andrew Scott: Get ready for a nation of 100-year-olds
The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.
Hundred Year Thinking
:
Demography
:
Stanford
Micro Trends
Cryptocurrencies
Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.
Bitcoin
:
V-Currencies
:
Cashless Futures
Big Ideas
Collaborative economy set to whip brands into shape
More people are choosing to share between themselves
Collaborative Consumption
:
Patagonia
:
EBay
Viewpoints
Ed Saatchi : A social network for businesses
National Field CEO Ed Saatchi talks about a social network for businesses.
Social Media
:
Ed Saatchi
:
National Field
News
By George: Retailer tables a sporty approach
By George: Retailer tables a sporty approach
Pop-up
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Table Tennis
:
Crafted Clothing
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