Rihanna’s world

With social media on tenterhooks, the popstar isn’t giving anything away just yet. The details for the release of Anti are shrouded in mystery – no small feat in the information age. But dedicated fans can try their hand at unearthing the details thanks to a new online game developed by Samsung.

ANTIdiaRY.com is a mobile-first site that will reveal itself over time. Players begin in an eerie bedroom in which they must uncover clues. When they find the ‘key’ they are taken to the Instagram account ‘Iamthekeyholder’, where viewers join a dialogue of users attempting to decipher the series of symbolic images.