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Big Ideas
All aboard for the Selfridges and HTC One skate park
Selfridges has joined forces with technology company HTC to open a large indoor skate park.
Skateboarding
:
Selfridges
:
HTC
Markets
Swiss luxurians
The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...
Switzerland
:
Zurich
:
Hotel Savoy Baur En Ville
Daily Signals
Beam of light: Samsung projects sharing image
Beam of light: Samsung projects sharing image
Sharing
:
Smartphone
:
Samsung
Big Ideas
Tourists seek skills as well as suntans
Tourists seek skills as well as suntans
Education
:
Tourism
:
Language Learning
Big Ideas
Cinema beats the credit crunch: silver-screen success in the slump
Cinema beats the credit crunch: silver-screen success in the slump
Cinema
:
Film Distributors' Association
:
3D Cinema
Communities
ThirtyfiveUps
Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism
:
Employment
:
Gadgets
Viewpoints
Generation Alpha are the new Old Fashioneds
Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth
:
Media
:
Social Media
Viewpoints
Is retailtainment the future of e-commerce?
NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail
:
E-commerce
:
Media
Big Ideas
Smart tech that helps you train like a pro
From smart sports apparel to AI fitness instructors, the next generation of smart tools is emerging to help non-professionals train more efficiently.
Health
:
Wellness
:
Technology
Big Ideas
Artist LaTurbo Avedon exists solely on the internet
The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.
IAM
:
Digital Media
:
Marketing
Design Directions
Hyper-reality
Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.
Keiichi Matsuda
:
Hyper-reality
:
Augmented Reality
Micro Trends
Exquisite Corpse
The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...
Crowdsourcing
:
Collaboration
:
Serendipity
Daily Signals
Foresight Friday: Fiona Harkin, director of foresight
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, director of foresight Fiona Harkin welc...
Society
Micro Trends
Future Forecast 2025: Sports, Health & Wellness
The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...
Sports & Leisure
:
Society
:
Health & Wellness
Daily Signals
Elf launches educational Roblox experience to nurture Gen Z entrepreneurs
Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Workplace
:
Youth
:
Beauty
Daily Signals
British Pullman launches murder mystery train ride along Kent’s coastline
British Pullman has unveiled a moving murder mystery experience in partnership with live event curators Private Drama Events.
Travel & Hospitality
:
Luxury
:
Media & Entertainment
Daily Signals
Stat: Young people are driving demand for non-English films
A YouGov poll in February 2023 has revealed that more than one in 10 Britons (12%) streamed or downloaded at least one foreign language film in the...
Youth
:
Media & Entertainment
:
Technology
Daily Signals
Stat: The US ad landscape lacks cultural relevance
Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...
Society
:
Media & Entertainment
:
Technology
Daily Signals
Starbucks launches accessible Web3 community
As it looks to level up digital engagement and develop its loyalty programme, the coffee chain is launching a Web3 experience for its Starbucks Rew...
Media And Entertainment
:
Technology
:
Food
Daily Signals
Adidas offers personalisation for AI avatars
Aligning with the growing importance of personalised avatars, the sportswear brand is launching a personality-based artificial intelligence (AI)-ge...
Sports & Leisure
:
Technology
:
Media & Entertainment
Daily Signals
Hong Kong Ballet merges tradition with cyberpunk
A new campaign draws on the city’s enduring cyberpunk legacy that has inspired popular sci-fi films.
Society
:
Sci-fi
:
Cyberpunk
Viewpoints
Is Amazon’s new affordable membership good for lower-income families?
With its new pricing policy for Amazon Prime, the company is not addressing the primary needs of that group.
Retail
:
Food
:
Digital
Daily Signals
Unlimited self
Manila – Nike has created a running track that lets runners race against their own avatar.
Unlimited Stadium
:
The Optimised Self
:
Nike
Daily Signals
Beauty bounty
London – Harvey Nichols’ new Beauty Lounge raises the stakes with exclusive service-led experiences in place of over-the-counter product purchasing.
Harvey Nichols
:
Beauty Lounge
:
Destination Retail
Daily Signals
Preview: Generation D Recruitment
Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
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