'gaming'

The Wonder is a play space for imaginative families

News

The Wonder is a play space for imaginative families

The high-spec play space aims to provide families with a space for quality time oriented around creative and educational activities.
Youth : Design : Leisure
Fred Perry’s lookbook is inspired by Google Street View

News

Fred Perry’s lookbook is inspired by Google Street View

Shoppers can explore the Fred Perry and Raf Simons collection on anonymous models in a virtual suburb.
Fashion : Retail : Virtual
Helsinki rewrites the rulebook on designing a public library

News

Helsinki rewrites the rulebook on designing a public library

Oodi is a civic space that transforms the library into a technology-driven leisure hub for the local community.
Design : Culture : Placemaking
Facebook trials augmented reality adverts

News

Facebook trials augmented reality adverts

The social media platform has announced it is testing augmented reality (AR) advertisements in users’ news feeds.
Media : Social Media : Technology
Special delivery

Big Ideas

Special delivery

London – Deliveroo is expanding its reach by launching its own delivery-only kitchens.
Deliveroo : Food & Drink : Convenience Culture
Surge in sportswear

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.
India : Sportswear : Millennials
CES 2017: Intel inside

Big Ideas

CES 2017: Intel inside

Las Vegas – Intel showed its latest technology at CES, with promising visions for the future of virtual reality and autonomous cars.
Intel : Merged Reality : CES 2017
Stimulating work

News

Stimulating work

London – Central Saint Martins (CSM) graduate Nicky Vu imagines how societal acceptance of cognitive enhancers will affect our lifestyles.
CSM : Nicky Vu : Sin-thetic Superpowers
Blue steel skincare

News

Blue steel skincare

US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.
Kiehls : Anti-Authenticity : Skincare
Road to success

News

Road to success

Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.
Lexus Elevate : Christian Vande Velde : Cycling
Online browsing and physical shopping both key in the purchase decision journey

Big Ideas

Online browsing and physical shopping both key in the purchase decision journey

Global – The Connected Shopper, a study into the role of the digital world in the customer’s purchase decision journey, has revealed the importance...
Global Connected Shopper : Online Browsing : Retail Futures
iPad makes debut on kids' festive wish lists

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists
Interactive : National Retail Federation : Xbox
Electric City

Design Directions

Electric City

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...
Advertising : Reliance Entertainment : Playtone
Food is free but time is money at Russian café

Big Ideas

Food is free but time is money at Russian café

Food is free but time is money at Russian café
Internet : Convenience : Café
Bob Soderstrom : Immersive storytelling

Viewpoints

Bob Soderstrom : Immersive storytelling

Screenwriter and executive producer Bob Soderstrom talks about immersive storytelling. 
Storytelling : Bob Soderstrom : Immersive Storytelling
Hotels court their youngest customers

Big Ideas

Hotels court their youngest customers

Hotels court their youngest customers
Boston : Four Seasons : Children
Dematerialising fashion

Viewpoints

Dematerialising fashion

Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...
Fashion : Retail : Digital Fashion
Awakening Tech

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...
Sensor Technology : Data Surge : Internet Of Things
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
Why a hybrid approach is the future of events

Viewpoints

Why a hybrid approach is the future of events

As some regions re-open, the virtual spaces that provided a lifeline for brands are going nowhere. Instead, get ready for a future of immersive, hy...
Events : Fashion : Marketing
How Gen Z are reshaping the offline world

Viewpoints

How Gen Z are reshaping the offline world

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline systems too.
Youth : Sustainability : Civic Brands
How brands can reach The Next Billion Users

Viewpoints

How brands can reach The Next Billion Users

Digital anthropologist Payal Arora explains why the online behaviour of people in China, India, Africa and across the Global South i...
Technology : India : Internet
Generation D Recruitment

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment : Gen Viz : Workplace Futures
Philips Hue

Design Directions

Philips Hue

All the colours of the rainbow can be seen from the comfort of your living room with this week’s launch of the first web-enabled LED home...
Open Source : Personlisation : Connected Home
The Trend: Erotic-tainment

News

The Trend: Erotic-tainment

All signs have been pointing to the death of the adage ‘sex sells’. In October 2023, a study by UCLA found that people aged 13–24 want to see less ...
Pop-culture & Media : Society : Youth
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