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The Trend: Erotic-tainment
All signs have been pointing to the death of the adage ‘sex sells’. In October 2023, a study by UCLA found that people aged 13–24 want to see less ...
Pop-culture & Media
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Society
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Youth
News
The Trend: AI Edu-play-tion
In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology
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AI Education
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Gen Alpha
News
Heeyo’s AI playmate offers digital companionship for children
Heeyo, an AI chatbot, is set to become a digital companion for children around the world, offering interactive tutoring and emotional support.
AI
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Technology
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Youth
News
Nike struggles to retain market share amid competition from challenger brands
Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.
Retail
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Sports & Leisure
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Finance
News
Foresight Friday: Simar Deol, foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight Friday
News
Headspace XR lands on Meta Quest
Headspace XR, the immersive mental wellness platform, expands its reach to Meta Quest 2, 3 and Pro devices, offering fully immersive VR and mixed-r...
Technology
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Wellness
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VR
News
Thai spa launches Blue Zone-inspired longevity retreat
Kamalaya, a holistic spa and wellness sanctuary on Koh Samui in Thailand, is launching a Blue Zone group wellness retreat for guests to discover th...
Travel
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Hospitality
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Longevity
News
Prada Beauty unveils new Paradoxe pop-up store in Hainan
L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) have come together to introduce the Prada Beauty Paradoxe pop-up store at Haina...
Beauty
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Retail
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Luxury
News
Fluus introduces flushable period pads
Fluus, a portmanteau word for flush us, has developed a game-changing line of period products, entirely biodegradable and flushable after use.
[{"id":"63
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Women's Health
News
Lego introduces characters with disabilities and complex emotions
As part of its Lego Friends universe, Lego has introduced a new set of characters with a wider variety of skin tones, cultural backgrounds, disabil...
Youth
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Health & Wellness
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Society
News
This homeware platform elevates antiques and vintage craft
UK – ABASK is a new homeware platform specialising in curated antiques and crafted goods.
Luxury
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Design
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Retail
News
Tennis gets an inclusive rebrand
In a bid to make tennis more accessible and inclusive, the Lawn Tennis Association (LTA) is launching a creative campaign to challenge preconceptio...
Youth
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Sports & Lesuire
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Advertising And Branding
News
Sony’s headphones blend online and offline sound
In an innovative departure from noise cancelling technology, Sony’s new LinkBuds aim to integrate noise from the outside world rather than block it...
Technology
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Media & Entertainment
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Society
News
Genderless underwear to get kids talking about bodies
Entering the childrenswear market for the first time, underwear brand Oddobody is launching a line for kids.
Fashion
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Retail
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Youth
News
Selfridges and Pokémon meet in the metaverse
To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail
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Media & Entertainment
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Fashion
News
This at-home health scanner tracks body changes
San Francisco – Naked Labs has launched a 3D body scanner that allows users to build a full health profile without leaving their home.
Health
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Fitness
News
Thought-starter: Is this digital mind gym the future of wellbeing?
Poppy Jamie, founder of wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.
Health
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Wellness
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Digital
News
Sleep easy
UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea
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Win At Sleeping
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Sleep
News
Community voices
New York – Jerrick Media has launched Vocal, a platform for community-led content, SEO and monetisation.
Vocal
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Jerrick Media
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Community
News
Driving change
US – A new tv ad by Ram Trucks taps into the global sentiment that ordinary people should be celebrated.
The Just Nots
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Ram Trucks
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#RamGivesThanks
News
Code-breakers
US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.
Tiny Tot Feminism
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Coding
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Female Futures
News
Head in the game
US – Adidas has developed a hoodie that is designed to help athletes to stay focused.
Adidas
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Zero Negative Energy
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#FindFocus
News
Chi-fi
London – Speculative artist Lawrence Lek has created a visual essay exploring the concept of Sinofuturism.
Sinofuturism
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New Bricolage Living
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Lawrence Lek
News
Seriously sporty
Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.
Asics
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180 Amsterdam
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Want It More
News
Fit for purpose
Global – Nike ACG has collaborated with lifestyle magazine Novembre on an interactive lookbook.
Nike ACG
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Netstalgia
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Novembre
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