'gaming'

The Trend: Erotic-tainment

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The Trend: Erotic-tainment

All signs have been pointing to the death of the adage ‘sex sells’. In October 2023, a study by UCLA found that people aged 13–24 want to see less ...
Pop-culture & Media : Society : Youth
The Trend: AI Edu-play-tion

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The Trend: AI Edu-play-tion

In our AI Edu-play-tion microtrend report, we talk to the innovators using generative artificial intelligence to re-imagine screen-free educational...
Technology : AI Education : Gen Alpha
Heeyo’s AI playmate offers digital companionship for children

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Heeyo’s AI playmate offers digital companionship for children

Heeyo, an AI chatbot, is set to become a digital companion for children around the world, offering interactive tutoring and emotional support.
AI : Technology : Youth
Nike struggles to retain market share amid competition from challenger brands

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Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.
Retail : Sports & Leisure : Finance
Foresight Friday: Simar Deol, foresight analyst

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Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight Friday
Headspace XR lands on Meta Quest

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Headspace XR lands on Meta Quest

Headspace XR, the immersive mental wellness platform, expands its reach to Meta Quest 2, 3 and Pro devices, offering fully immersive VR and mixed-r...
Technology : Wellness : VR
Thai spa launches Blue Zone-inspired longevity retreat

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Thai spa launches Blue Zone-inspired longevity retreat

Kamalaya, a holistic spa and wellness sanctuary on Koh Samui in Thailand, is launching a Blue Zone group wellness retreat for guests to discover th...
Travel : Hospitality : Longevity
Prada Beauty unveils new Paradoxe pop-up store in Hainan

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Prada Beauty unveils new Paradoxe pop-up store in Hainan

L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) have come together to introduce the Prada Beauty Paradoxe pop-up store at Haina...
Beauty : Retail : Luxury
Fluus introduces flushable period pads

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Fluus introduces flushable period pads

Fluus, a portmanteau word for flush us, has developed a game-changing line of period products, entirely biodegradable and flushable after use.
[{"id":"63 : Women's Health
Lego introduces characters with disabilities and complex emotions

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Lego introduces characters with disabilities and complex emotions

As part of its Lego Friends universe, Lego has introduced a new set of characters with a wider variety of skin tones, cultural backgrounds, disabil...
Youth : Health & Wellness : Society
This homeware platform elevates antiques and vintage craft

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This homeware platform elevates antiques and vintage craft

UK – ABASK is a new homeware platform specialising in curated antiques and crafted goods.
Luxury : Design : Retail
Tennis gets an inclusive rebrand

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Tennis gets an inclusive rebrand

In a bid to make tennis more accessible and inclusive, the Lawn Tennis Association (LTA) is launching a creative campaign to challenge preconceptio...
Youth : Sports & Lesuire : Advertising And Branding
Sony’s headphones blend online and offline sound

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Sony’s headphones blend online and offline sound

In an innovative departure from noise cancelling technology, Sony’s new LinkBuds aim to integrate noise from the outside world rather than block it...
Technology : Media & Entertainment : Society
Genderless underwear to get kids talking about bodies

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Genderless underwear to get kids talking about bodies

Entering the childrenswear market for the first time, underwear brand Oddobody is launching a line for kids.
Fashion : Retail : Youth
Selfridges and Pokémon meet in the metaverse

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Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail : Media & Entertainment : Fashion
This at-home health scanner tracks body changes

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This at-home health scanner tracks body changes

San Francisco – Naked Labs has launched a 3D body scanner that allows users to build a full health profile without leaving their home.
Health : Fitness
Thought-starter: Is this digital mind gym the future of wellbeing?

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Thought-starter: Is this digital mind gym the future of wellbeing?

Poppy Jamie, founder of wellbeing app Happy Not Perfect, discusses how a combination of neuroscience and technology can boost happiness.
Health : Wellness : Digital
Sleep easy

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Sleep easy

UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea : Win At Sleeping : Sleep
Community voices

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Community voices

New York – Jerrick Media has launched Vocal, a platform for community-led content, SEO and monetisation.
Vocal : Jerrick Media : Community
Driving change

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Driving change

US – A new tv ad by Ram Trucks taps into the global sentiment that ordinary people should be celebrated.
The Just Nots : Ram Trucks : #RamGivesThanks
Code-breakers

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Code-breakers

US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.
Tiny Tot Feminism : Coding : Female Futures
Head in the game

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Head in the game

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.
Adidas : Zero Negative Energy : #FindFocus
Chi-fi

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Chi-fi

London – Speculative artist Lawrence Lek has created a visual essay exploring the concept of Sinofuturism.
Sinofuturism : New Bricolage Living : Lawrence Lek
Seriously sporty

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Seriously sporty

Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.
Asics : 180 Amsterdam : Want It More
Fit for purpose

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Fit for purpose

Global – Nike ACG has collaborated with lifestyle magazine Novembre on an interactive lookbook.
Nike ACG : Netstalgia : Novembre
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