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Seriously sporty
Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.
Asics
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180 Amsterdam
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Want It More
News
Fit for purpose
Global – Nike ACG has collaborated with lifestyle magazine Novembre on an interactive lookbook.
Nike ACG
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Netstalgia
:
Novembre
Big Ideas
Bitcoin with bite
Silicon Valley – Coinbase has rolled out the first ever Bitcoin debit card in the US.
BItcoin
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Finance
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Financial Technology
News
India’s Frooti rebranding
India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti
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Sagmeister & Walsh
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Juice Drink
Big Ideas
Retail Week Live 2014: Preview
This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...
Omni-channel
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John Lewis
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Generation I
News
Game-changer: Fresh harmony in the Locker Room
Game-changer: Fresh harmony in the Locker Room
Design
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Homeowners
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Gym
Big Ideas
Hotel room prices falling globally
Hotel room prices falling globally
Hotels
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Hotel Price Index
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Hotels.com
Big Ideas
Consumers to engage on the go via app stores
Consumers to engage on the go via app stores
App Stores
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Mobile
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France Telecom
Viewpoints
Dematerialising fashion
Marjorie Hernandez de Vogelsteller, co-founder of The Dematerialised, examines the future of clothing and the potential for digital garments to rep...
Fashion
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Retail
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Digital Fashion
Macro Trends
Awakening Tech
Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...
Sensor Technology
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Data Surge
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Internet Of Things
News
Wild Thingz challenges the sweets market with bold new rebranding
Wild Thingz, formerly known as Just Wholefoods, has undergone a full rebranding in a bid to shake up the organic sweets category with a rebellious ...
Food & Drink
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Design
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Kids
News
Mytheresa and Flamingo Estate open collaborative pop-up in the Hamptons
Luxury fashion retailer Mytheresa and lifestyle and food brand Flamingo Estate have opened the Summer Railroad Racetrack pop-up in East Hampton.
Retail
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Luxury
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Pop Up Store
News
Asda introduces Nanzones for older football fans
British supermarket chain Asda has launched Nanzones, in-store football fan zones for senior citizens to watch the Euro 2024 matches
Sports & Leisure
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Society
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Health & Wellness
News
Stat: American Gen Z love influencer brands like no other group
In an exclusive report released in December 2023, Morning Consult suggests that Gen Z adults are the most likely to buy from a brand founded by an ...
Retail
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Pop Culture & Media
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Society
News
CES 2023: Matter will be the home connectivity source that matters
As the Consumer Electronics Show 2023 kicks off in Las Vegas (5–8 January), there has been significant pre-event buzz around – not a new gadget or ...
Technology
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Media & Entertainment
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Society
News
A physical NFT gallery opens in Paris
Located opposite the Pompidou Centre in Paris, a new space dedicated to NFT art and Web3 education aims to become the Soho House of Web3.
Retail
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Media & Entertainment
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Society
News
Gucci and The Savoy partner for the Valigeria pop-up
Gucci has joined forces with The Savoy for the opening of a pop-up luggage boutique in the famous hotel.
Travel & Hospitality
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Luxury
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Retail
News
Ambush creates a social metaverse for customers
Japanese streetwear brand Ambush is building a social hub for its shoppers with its immersive digital experience, the Silver Fctry.
Fashion
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Media & Entertainment
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Technology
News
Stat: Children’s play upholds gender stereotypes
New research by toy company Lego reveals that gender stereotypes remain prevalent in children’s play, with 71% of boys worrying that they will be t...
Youth
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Society
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Retail
News
Ikea’s aural collaboration explores the power of music
Electronic music group Swedish House Mafia is partnering with homeware giant Ikea to promote the role of music in home environments.
Retail
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Media & Entertainment
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Society
News
Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism
A card game uses humour to highlight how we’ve reached peak brand activism.
Entertainment
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Society
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Branding
News
Drivers of change
New York – Ford has opened Ford Hub, an interactive brand experience studio that shines a spotlight on the mobility arm of its business.
Ford
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FordHub
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Autonomous Ecosystem
Markets
Placemaking Market
Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...
Placemaking
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Revelation Brands
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Change Catalysts
News
Milan Salone 2016 Preview: Dull desking
Milan – Dutch furniture brand Lensvelt’s latest collection is designed to be uninteresting in a bid to help workers concentrate.
Lensvelt
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Milan Salone
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Boring Collection
Big Ideas
Lock ’n’ load
Global – Unlockd is an Android app that helps pay mobile phone users’ bills by showing them adverts on their lock screens.
Unlockd
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Adblocking
:
Advertising
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