LS:N Global

Communities

Fastronomic Foodies

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who prepare, replace and source the best ingredie...

News

Netflix brings shows to life with cannabis launch and other stories

In today’s daily digest: Leela Kids makes podcasts accessible, Aloe is a friendly self-care app, the healthy baby food revolution and other top sto...

Fashion : Media : Wellness

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.

Media : Streaming : Web 3

Macro Trends

Anxiety Rebellion

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions, challenging existing ...

Youth : Health : Culture

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.

Media : Travel : Hospitality

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.

Covid-19 : Society : Health

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...

Experience : Wellness : Leisure

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Trend Tracker

The Just Nots

Meet the Just Nots, first identified by LS:N Global in 2011. They pay their taxes, work hard and do all the right things. But from Leicester to...

Squeezed Middle : Low Income : Middle Income

Communities

New Millennials

Riotous youth who have grown up into righteous adults, the New Millennials are rewriting the rules about how they expect people, institutions and b...

Freelance : Recruitment : Neighborhood

Micro Trends

Growable Futures

Bacteria cultures, lactose proteins and biopolymers may read like science textbook terminology, but they are rapidly becoming essential design tool...

Bacteria Cultures : Lactose Proteins : Biopolymers

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

Futures 100

Futures 100 Innovators: June

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...

Design : Retail : Food & Drink

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...

FABs : Luxury : Baby Boomers

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...

Brazil : São Paulo : Facebook

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...

Youth. : Youth : Media

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...

Retail : Media & Entertainment : Technology

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

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