LS:N Global

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...

Retail : Media & Entertainment : Technology

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Futures 100

Futures 100 Innovators: March

We look at 10 more innovators to watch as part of our Futures 100 Awards highlighting the brands, businesses and individuals innovating for a bett...

Futures 100 Innovators : F100 : Beauty

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...

Health : Wellness : Conscious Deceleration

News

Thursday’s headlines including Netflix’s self-mocking ad

In today’s daily digest: Smart box offers essentials to gym-goers, the Flippy robot threatens low-skilled jobs and recapturing attention through re...

Media : Retail : Design

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Design Directions

The Incredible Intergalactic Journey Home

Online publisher Lost My Name is back with its most ambitious personalised picture book to date.

Personalisation : Books : Picture Book

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Gen Z : Teenagers : Teen

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....

Third-stage Globalisation : Life-lodging : Connectivity

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Macro Trends

Programmable Realities

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Media : Futuretainment : Technology

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.

Food : Cookery School : Trucks

Futures 100

Futures 100 Innovators: April

The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...

Futures100 Innovators : F100 : Beauty

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