'communications'

Crashless cars

Big Ideas

Crashless cars

Global – Driverless cars could reduce the number of accidents involving commercial vehicles by 80%, predicts KPMG.
KPMG : Autonomous Vehicles : Insurance
Better beacons

Big Ideas

Better beacons

Global – Beacon technology is proving a tough nut to crack, but Facebook may have the answer with Place Tips.
Facebook : Place Tips : Beacon
Poll position

Daily Signals

Poll position

London – Why have a phone-in vote when you can do the real thing? asks Channel 4 as it prepares to close E4 for the general election.
E4 : General Election : Brandstanding
Deeper data-mining

Big Ideas

Deeper data-mining

San Francisco – Businesses and developers will be able to search trillions of tweets for deeper consumer insights, using a new Cloud data service ...
Twitter : IBM : Kenneth Cukier
Hollywood noir: Survival kit introduced with cinematic spectacle

Daily Signals

Hollywood noir: Survival kit introduced with cinematic spectacle

Los Angeles – Just One Eye has created a chic survival kit designed to help its users ride out emergencies in style.
Survivability : Just One Eye : Los Angeles
Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

Big Ideas

Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

In a shift towards visual language, Facebook has revealed that worldwide its users have shared 75% more video posts per person in the past year. I...
Facebook : Video : Generation I
Austere living: The recession’s effects on consumers

Daily Signals

Austere living: The recession’s effects on consumers

Austere living: The recession's effects on consumers
Marie Stafford : JWT : Austerity Index
Coca-Cola launches clean water and community-building initiative

Big Ideas

Coca-Cola launches clean water and community-building initiative

Coca-Cola launches clean water and community-building initiative
Africa : Biomass : Ekocenters
Marriott plans European hotels for Millennials

Big Ideas

Marriott plans European hotels for Millennials

Berlin – Hotel chain Marriott and Inter Hospitality, a subsidiary of Inter Ikea Group, have announced plans to open a chain of budget hotels throug...
Hotel : Marriott : Moxy
Connected cars send brands back to the dashboard

Big Ideas

Connected cars send brands back to the dashboard

Connected cars send brands back to the dashboard
Connected Car : Visiongain : Connectivity
GE heralds the age of the industrial internet

Big Ideas

GE heralds the age of the industrial internet

GE heralds the age of the industrial internet
GE : Industrial Internet : Internet Of Things
Easy as ABC: App introduces kids to email

Daily Signals

Easy as ABC: App introduces kids to email

Easy as ABC: App introduces kids to email
App : Generation D : Maily
Head start for Ikea in own-brand lager market

Big Ideas

Head start for Ikea in own-brand lager market

Head start for Ikea in own-brand lager market
Ikea : Beer : Own-brand
The best of 2010: The top three luxury quotes of the year

Daily Signals

The best of 2010: The top three luxury quotes of the year

The best of 2010: The top three luxury quotes of the year
Dunhill : Conde Nast : Hublot
Scarf appeal: Hermès pops up in East London

Daily Signals

Scarf appeal: Hermès pops up in East London

Scarf appeal: Hermès pops up in East London
Hermès : Microsite : Scarves
The Human Printer: Images made by hand

Daily Signals

The Human Printer: Images made by hand

The Human Printer: Images made by hand
Printing : Production : Handcraft
A quarter of mobile users simultaneously interact with other screens

Big Ideas

A quarter of mobile users simultaneously interact with other screens

A quarter of mobile users simultaneously interact with other screens
Second Screen : Multi-tasking : Yahoo
Sport & Leisure: Notable Seed stories from 2009

Daily Signals

Sport & Leisure: Notable Seed stories from 2009

Sport & Leisure: Notable Seed stories from 2009
Symbiotic Branding : Freelance : Community
Courtship Crisis

Micro Trends

Courtship Crisis

As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.
Tinder : Neo-Kinship : Social Anxiety
Masculinity Rebranded

Design Directions

Masculinity Rebranded

The aesthetic of masculinity is changing. Creative practitioners are looking at men more expansively, and are advocating a highly decorative and em...
Gender : New Masculinity : Branding
Feedback Frontiers

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...
Retail : E-commerce : Digital
My computer tells me you’re bored – should you care?

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology : Facial Recognition : Customer Experience
Sanctuary Spa addresses the self-care gap

Daily Signals

Sanctuary Spa addresses the self-care gap

Recognising that conventional notions of self-care can be unrealistic for busy lifestyles, the beauty brand’s latest campaign empowers women to see...
Health And Wellness : Society : Self-care
TikTok is the future of global marketing

Viewpoints

TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth : Media : Technology
Should data define brand storytelling?

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding : Advertising : Technology
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