JWT

Font of truth

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.
Post-language Typography : Advertising : Civic Brands
Beyond advertising

News

Beyond advertising

Mumbai – Ad agency JWT Amsterdam has opened a law school for victims of child prostitution in partnership with the Free a Girl Movement.
J. Walter Thompson : Civic Brands : Advertising
Pride of Britain

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.
Brexit : JWT : Recruitment
Tech Market: Part 1

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.
The Hatch : Generation Z : Apple Watch
Blank space

News

Blank space

UK – This Christmas, to stand out in a crowd of tear-jerking advertisements, Kit Kat decided to show nothing at all.
Kit Kat : Christmas : Tongue-in-cheek Branding
Make-up for everyone

Big Ideas

Make-up for everyone

New York – Transgender model Andreja Pejic is fronting the latest campaign for beauty brand Make Up For Ever.
Neutral Culture : Transgender : Make Up For Ever
End of austerity

Big Ideas

End of austerity

UK – Consumers are feeling more optimistic about the economy, but many are still struggling under austerity.
JWT : Austerity : Consumers
Unilever urges consumers to trade waste bottles for phone credit

Big Ideas

Unilever urges consumers to trade waste bottles for phone credit

To promote the launch of its Seda Recarga Natural line of shampoo, Unilever built a machine that encourages Brazilian commuters to trade used bot...
Brazil : Ethical Consumption : Vending Machine
The Circular Economy is taking shape, says new report

Big Ideas

The Circular Economy is taking shape, says new report

Big corporations are moving towards a holistic view of production and consumption.
Circular Economy : Cradle To Cradle : JWT
British consumers spending on small indulgences

Big Ideas

British consumers spending on small indulgences

British consumers are feeling better about their economic prospects and starting to spend again.
Body Temples : Austerity : Recession
Austere living: The recession’s effects on consumers

News

Austere living: The recession’s effects on consumers

Austere living: The recession's effects on consumers
Marie Stafford : JWT : Austerity Index
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Chinese luxurians

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China : McKinsey : HNWIs
Instant stardom: Pop Mie seeks winning face

News

Instant stardom: Pop Mie seeks winning face

Instant stardom: Pop Mie seeks winning face
Jakarta : Indonesia : Pop Mie
Leanomics

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...
Lean : Nega-choice : Mega-choice
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