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Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
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Culture
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Branding
News
Google rethinks the disruptive design of notifications
The grating sound of notifications – whether it’s an email, text or news alert – has become a part of everyday life.
Design
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Media & Entertainment
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Technology
News
Stat: Inactivity can quickly affect mental wellbeing
Research by sports brand ASICS reveals that just one week of physical inactivity can have a significant impact on overall wellbeing.
Stat
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Stats
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Statistic
News
Stat: UK beauty consumers uneasy about brands’ woke campaigns
New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty br...
Stat
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Statistic
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Stats
News
Louis XIII teases audiences with hyper-exclusive cognac
Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusi...
Food & Drink
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Luxury
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Media & Entertainment
News
Stat: Beauty is no longer defined by physical appearance
Research by Euromonitor has revealed people’s changing mindsets around beauty.
Beauty
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Health & Wellness
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Society
News
Laundry brand Kair caters for sustainable wardrobes
In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...
Sustainability
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Fashion
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Society
News
A hyper-legible typeface brings inclusivity to Google
Responding to the need to create more inclusive digital experiences, the Braille Institute has made its easy-to-read Atkinson Hyperlegible font ava...
Design
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Society
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Health & Wellness
News
Touchland positions hand sanitiser as provocative
Responding to the desire for physical touch in the inter-Covid period, hand sanitiser brand Touchland is taking a subversive approach to marketing ...
Health & Wellness
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Youth
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Society
News
Revlon drops hype beauty collection on StockX
Cosmetics brand Revlon is experimenting with drop culture through the launch of an exclusive make-up collection by musician and brand ambassador Me...
Beauty
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Retail
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Media & Entertainment
News
Gucci’s latest capsule courts eSports fans
Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...
Retail
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Fashion
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Media & Technology
News
Stat: Thai beauty consumers lack ingredient knowledge
Research from Mintel reveals that there is a need for clearer beauty ingredient information in Thailand.
Stat
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Statistic
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Stats
News
A joyful redesign for dementia care
Studio Our Design Agency has rebranded dementia wellness company Relish with an approachable aesthetic, in order to make their resources less clini...
Wellbeing
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Design
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Care
News
The Campaign: Deutsche Telekom praises Gen Z’s hyper-connectivity
Deutsche Telekom enlisted the talents of Billie Eillish for its What We Do Next video campaign.
Youth
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Technology
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Purpose
News
The Trend: Feedback Frontiers
Our 2020 macrotrend Feedback Frontiers explored how brands and retailers must reconsider how they connect with their customers.
Retail
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E-commerce
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Digital
Big Ideas
Webinar: Covid-19 Future Planning
A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....
Society
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Covid-19
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Retail
News
Spotify’s new video loops bring classic albums to life
At the world’s first audio-visual listening bar, the streaming giant has unveiled a new way of interacting with music.
Media
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Technology
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Entertainment
News
Dutch Design Week 2019: Exowombs and brain stimulators
VPRO speculates on how our lives might radically change in 2039.
Design
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Speculation
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Media
News
Banana Story is demystifying supply chains
The conceptual project visualises the journey of bananas from their origins to supermarket shelves.
Food
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Supply Chain
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Sustainability
News
Horizn reimagines the suitcase for space tourism
The luggage brand is looking to the future of travel with a range of tech-enabled suitcases suited to space tourism.
Travel
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Luxury
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Space
News
Inspiren reduces patient vulnerability with new technology
US – In a bid to combat patient neglect, health start-up Inspiren has launched a smart device that uses computer vision, deep learning and body mov...
Health
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Medical
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Technology
Big Ideas
Ticketmaster pioneers ultrasonic smartphone tickets
US – The initiative enables concert-goers to verify their mobile ticket using their smartphone’s ultrasonic sound transmission.
Technology
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Entertainment
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Digital
News
Can technology promote human-to-human interaction?
New York – Designer Skylar Jessen has designed a series of devices that help users to re-focus in an age of non-stop digital distraction.
Design
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Digital
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Technology
News
Ikea’s Space 10 wants to democratise AI
Copenhagen – Do You Speak Human?, a project designed and developed by Ikea’s external future living lab Space10, is a worldwide survey of how ...
Ikea
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AI
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Neo-kinship
News
Sleepless dreaming
US – Mattress retailer Casper has launched a new campaign aimed at late night insomniacs.
Casper
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Sleep
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Campaign
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