LS:N Global

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...

Branding : Advertising : Technology

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.

Beauty : Wellness : Branding

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...

Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015

Daily Signals

Christmas wishes: A digital list for Generation I

Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...

Digital Natives : Interactive : Kids

Daily Signals

Oasis of calm: Design reduces aggression in hospitals

London – Design is not just about a pretty chair and a nice colour scheme; it can be a solution to serious problems, a mood-enhancer and a way to s...

Design : Frustration : Stress Reduction

Big Ideas

Website gives consumers a Taste of Four Seasons

Four Seasons : Hotel : Website

Daily Signals

Play dough: New device mixes bread with gaming

Toys : Gaming : Generation D

Big Ideas

Innovative new luxury models in the Turbulent Teens

The Connaught : Network Evening : Luxury Futures

Daily Signals

Stat: Global mobile internet growth stalls as hard-to-reach populations remain offline

The growth rate of new mobile internet users is slowing globally, with around 160m people coming online in 2023 and a similar number in 2023.

Technology : Pop-culture & Media : Society

Daily Signals

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...

Pop-culture & Media : Society : Advertising & Branding

Daily Signals

Stat: Rising heat exposure poses dire risks for older adults by 2050

A recent study published in Nature Communications reveals that by 2050, an additional 246 million people over the age of 69 will face dangerous acu...

Environment : Climate : Sustainability

Daily Signals

Neuralink’s first human patient controls computer mouse with thoughts

Elon Musk revealed in February 2024 that Neuralink’s first human patient, who received a brain chip implant at the start of the year, had fully rec...

Technology : Wearables : Health

Daily Signals

Stat: Alcohol industry’s health claims targeted at younger Australians

A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...

Food & Drink : RTD : Nutrition

Daily Signals

Stat: Nearly half of American adults support TikTok ban

According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...

Media : Entertainment : TikTok

Daily Signals

The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...

Technology : Advertising & Branding : Food & Drink

Daily Signals

Robot dogs join New York police

In a press conference with Mayor Eric Adams and officials, The New York Police Department (NYPD) has announced the addition of three robots to its ...

Technology : Robots : Consumer Surveillance Market

Daily Signals

VerseLuxe brings luxury jewellery to Web3

Cathy Hackl, an acclaimed tech business executive and the proclaimed ‘Godmother of the metaverse’, is officially launching her own brand, VerseLuxe.

Luxury : Media & Entertainment : Technology

Daily Signals

Woodland Trust rebrands to expand its appeal

The Woodland Trust has been rebranded by creative agency Creature London.

Advertising & Branding : Sustainability : Design

Daily Signals

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...

Technology : Advertising & Branding : Society

Daily Signals

Stat: Shoppers are sceptical about the metaverse

Companies investing in metaverse marketplaces should be aware that consumers aren’t likely to abandon physical shopping just yet.

Fashion : Retail : Technology

Daily Signals

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

Daily Signals

Rihanna’s Fenty Parfum embodies her cultural identity

Rihanna has unveiled a deeply personal fragrance as part of her Fenty Beauty line.

Beauty : Luxury : Fragrance

Daily Signals

A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.

FinTech : Pet : High-End Pets Market

Daily Signals

The Campaign: Louis Vuitton’s LinkedIn runway livestream

A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...

Fashion : Luxury : Technology

Daily Signals

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

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