'communications'

A crypto campaign to boost US dog adoptions

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A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech : Pet : High-End Pets Market
The Campaign: Louis Vuitton’s LinkedIn runway livestream

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The Campaign: Louis Vuitton’s LinkedIn runway livestream

A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...
Fashion : Luxury : Technology
So Energy’s renewable rebranding shuns green tropes

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So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.
Branding : Advertising : Energy
Covid-19: A coming-of-age film supporting Nigerian families

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Covid-19: A coming-of-age film supporting Nigerian families

Supermodel Alton Mason is using his role in short film Rise in Light to assist vulnerable families in the wake of Covid-19.
Society : Covid-19 : Entertainment
Cabinet’s DTC pharmacy makes medicine affordable

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Cabinet’s DTC pharmacy makes medicine affordable

The online pharmacy aims to eliminate confusion around ingredients, brands and self-diagnosis.
Health : Wellness : Digital
A free hotel room – if you can stay offline

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A free hotel room – if you can stay offline

The Check Out Suite in Hotel Bellora rewards visitors for avoiding social media.
Hospitality : Luxury : Technology
This platform lets influencers create micro-merch

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This platform lets influencers create micro-merch

Cala links emerging designers with manufacturers, enabling them to seamlessly control their own supply chain.
Fashion : Merchandise : Digital
The US is funding brain-computer interfaces

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.
Technology : Digital : Health
Consumers turn to Whatsapp as a trusted news source

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.
Media : Digital : Technology
Hero connects online shoppers to experts on the shop floor

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Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Key fashion players unite at the Copenhagen Fashion Summit

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Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.
Fashion : Sustainability : Technology
Mind games

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber : Video Games : Civic Brands
Voice of wellness

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap : The E-motional Economy : Health
Touch-sensitive surfaces

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Touch-sensitive surfaces

Mobile World Congress 2017, Barcelona – Sony Mobile has introduced a new interactive projector that converts any surface into a touch-sensitive int...
Sony : Mobile World Congress : Awakening Tech
Social applications

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.
Facebook : Workplace Futures : Recruitment
Transmission of hope

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Transmission of hope

India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.
Google : Dharavi : The Internet Of Things
Dream runner

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Dream runner

UK – Chord’s interactive online experiences aim to recreate the endorphin rush of running to promote On’s latest shoe.
On Running : Chord : Thomas Traum
Spirit song

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Spirit song

Berlin – A new audio-visual online experience uses pop-up windows and music to help viewers relax.
The Pure Spirit Club : Goro : Netstalgia
U-turn

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U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government : Advertising Futures : ROI
Ad-only media

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Ad-only media

Toronto – A new spoof magazine aimed at jaded ad industry professionals does away with articles in favour of ads.
Toronto : Print Media : Award Ceremonies
Snap to apply

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Snap to apply

US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150 : Recruitment : Hiring
Watch and learn

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Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC : Gen Viz : ​iPlayer Kids
Fit for check-in

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Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels : New York : Fitness
Bargain bottle

Big Ideas

Bargain bottle

US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.
Winecrasher : Online Retail : Wine
Would you like the future with that?

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Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's : Happy Goggles : Virtual Reality
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