LS:N Global

Daily Signals

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...

Pop-culture & Media : Society : Advertising & Branding

Daily Signals

Stat: Rising heat exposure poses dire risks for older adults by 2050

A recent study published in Nature Communications reveals that by 2050, an additional 246 million people over the age of 69 will face dangerous acu...

Environment : Climate : Sustainability

Daily Signals

Neuralink’s first human patient controls computer mouse with thoughts

Elon Musk revealed in February 2024 that Neuralink’s first human patient, who received a brain chip implant at the start of the year, had fully rec...

Technology : Wearables : Health

Daily Signals

Stat: Alcohol industry’s health claims targeted at younger Australians

A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...

Food & Drink : RTD : Nutrition

Daily Signals

Stat: Nearly half of American adults support TikTok ban

According to a recent Reuters/Ipsos survey conducted over two days, some 47% of American adults express at least partial support for banning the Ch...

Media : Entertainment : TikTok

Daily Signals

The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...

Technology : Advertising & Branding : Food & Drink

Daily Signals

Robot dogs join New York police

In a press conference with Mayor Eric Adams and officials, The New York Police Department (NYPD) has announced the addition of three robots to its ...

Technology : Robots : Consumer Surveillance Market

Daily Signals

VerseLuxe brings luxury jewellery to Web3

Cathy Hackl, an acclaimed tech business executive and the proclaimed ‘Godmother of the metaverse’, is officially launching her own brand, VerseLuxe.

Luxury : Media & Entertainment : Technology

Daily Signals

Woodland Trust rebrands to expand its appeal

The Woodland Trust has been rebranded by creative agency Creature London.

Advertising & Branding : Sustainability : Design

Daily Signals

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...

Technology : Advertising & Branding : Society

Daily Signals

Stat: Shoppers are sceptical about the metaverse

Companies investing in metaverse marketplaces should be aware that consumers aren’t likely to abandon physical shopping just yet.

Fashion : Retail : Technology

Daily Signals

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

Daily Signals

Rihanna’s Fenty Parfum embodies her cultural identity

Rihanna has unveiled a deeply personal fragrance as part of her Fenty Beauty line.

Beauty : Luxury : Fragrance

Daily Signals

A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.

FinTech : Pet : High-End Pets Market

Daily Signals

The Campaign: Louis Vuitton’s LinkedIn runway livestream

A campaign that pointed to the Omnilux future of brand communication and audience outreach landed in October 2020, when French luxury house Louis V...

Fashion : Luxury : Technology

Daily Signals

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

Daily Signals

Covid-19: A coming-of-age film supporting Nigerian families

Supermodel Alton Mason is using his role in short film Rise in Light to assist vulnerable families in the wake of Covid-19.

Society : Covid-19 : Entertainment

Daily Signals

Cabinet’s DTC pharmacy makes medicine affordable

The online pharmacy aims to eliminate confusion around ingredients, brands and self-diagnosis.

Health : Wellness : Digital

Daily Signals

A free hotel room – if you can stay offline

The Check Out Suite in Hotel Bellora rewards visitors for avoiding social media.

Hospitality : Luxury : Technology

Daily Signals

This platform lets influencers create micro-merch

Cala links emerging designers with manufacturers, enabling them to seamlessly control their own supply chain.

Fashion : Merchandise : Digital

Big Ideas

The US is funding brain-computer interfaces

US – The Defense Advanced Research Projects Agency (DARPA) is investing $65m in the technology.

Technology : Digital : Health

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.

Media : Digital : Technology

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.

Retail : Digital : Technology

Daily Signals

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.

Fashion : Sustainability : Technology

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

Uber : Video Games : Civic Brands

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