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Daily Signals
Empathy in the machine
Australia – Ad agency Grey challenged bicycle-makers to create a vehicle that communicated the symptoms of multiple sclerosis (MS).
Grey Australia
:
MS Melbourne Cycle
:
This Bike Has MS
Daily Signals
LDF Network Evening 2015: Thomas Eberwein
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein
:
Kenzo
:
Heritage
Daily Signals
LDF 2015: Designer food
London – Eataipei is an immersive food experience that will lead the visitor on a sensory tour of the World Design Capital 2016.
Eataipei
:
World Design Capital 2016
:
Pili Wu
Daily Signals
Fusion tea
Berlin – Speciality tea brand Paper & Tea has released a kit that enables consumers to infuse vodka with tea leaves.
Paper & Tea
:
Vodka Tea Infusion
:
Our/Vodka
Big Ideas
BBC begins crowdsourced feedback to guide productions before they are broadcast
London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.
BBC
:
Taster
:
Transmedia Futures
Big Ideas
Fashion magazines release special editions for Chinese tourists
Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...
Chinese Tourists
:
Luxury
:
Magazines
Big Ideas
Apple’s venture into e-banking could change mobile payments
US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple
:
NFC Payment
:
Mobile Payments
Viewpoints
Chris Morton: Integrated editorial commerce
Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst
:
New York
:
Online Shopping
Big Ideas
Interest in provenance keeps brands on track
Interest in provenance keeps brands on track
Craftsmanship
:
Authenticity
:
Heritage
Big Ideas
Nokia connects with its social conscience
Nokia connects with its social conscience
Nokia
:
Change Connections
:
Collaborations
Big Ideas
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Online Reviews
:
Total Media
:
Social Travel
Daily Signals
Metro lounge: Installation ad makes commuters comfortable
Metro lounge: Installation ad makes commuters comfortable
Furniture
:
Paris
:
Homeware
Big Ideas
It ain't where you're at, if you're Hispanic American
It ain’t where you’re at, if you’re Hispanic American
Spanish
:
South America
:
Minority
Big Ideas
Consumers increasingly switching to online video
Consumers increasingly switching to online video
Online Video
:
YouTube
:
France
Big Ideas
The future of online retail for 2010 and beyond
The future of online retail for 2010 and beyond
Online Retail
:
Verdict
:
Webloyalty
Big Ideas
Consumers won’t budge on free-range
Consumers won’t budge on free-range
TNS
:
Organic
:
Free-range
Micro Trends
Courtship Crisis
As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.
Tinder
:
Neo-Kinship
:
Social Anxiety
Macro Trends
Feedback Frontiers
As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...
Retail
:
E-commerce
:
Digital
Daily Signals
Sanctuary Spa addresses the self-care gap
Recognising that conventional notions of self-care can be unrealistic for busy lifestyles, the beauty brand’s latest campaign empowers women to see...
Health And Wellness
:
Society
:
Self-care
Viewpoints
TikTok is the future of global marketing
Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth
:
Media
:
Technology
Viewpoints
Should data define brand storytelling?
From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding
:
Advertising
:
Technology
Viewpoints
Can’t we just let the vagina be?
If brands must create beauty products for below the belt, they should at least brand them honestly.
Beauty
:
Wellness
:
Branding
Big Ideas
Cannes Lions 2015 Preview
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...
Cannes Lions
:
Cannes Lions International Festival Of Creativity
:
Cannes 2015
Daily Signals
Christmas wishes: A digital list for Generation I
Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...
Digital Natives
:
Interactive
:
Kids
Daily Signals
Oasis of calm: Design reduces aggression in hospitals
London – Design is not just about a pretty chair and a nice colour scheme; it can be a solution to serious problems, a mood-enhancer and a way to s...
Design
:
Frustration
:
Stress Reduction
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