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Big Ideas
Voice of wellness
US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap
:
The E-motional Economy
:
Health
Daily Signals
Touch-sensitive surfaces
Mobile World Congress 2017, Barcelona – Sony Mobile has introduced a new interactive projector that converts any surface into a touch-sensitive int...
Sony
:
Mobile World Congress
:
Awakening Tech
Big Ideas
Social applications
US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.
Facebook
:
Workplace Futures
:
Recruitment
Big Ideas
Transmission of hope
India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.
Google
:
Dharavi
:
The Internet Of Things
Daily Signals
Dream runner
UK – Chord’s interactive online experiences aim to recreate the endorphin rush of running to promote On’s latest shoe.
On Running
:
Chord
:
Thomas Traum
Daily Signals
Spirit song
Berlin – A new audio-visual online experience uses pop-up windows and music to help viewers relax.
The Pure Spirit Club
:
Goro
:
Netstalgia
Big Ideas
U-turn
UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government
:
Advertising Futures
:
ROI
Daily Signals
Ad-only media
Toronto – A new spoof magazine aimed at jaded ad industry professionals does away with articles in favour of ads.
Toronto
:
Print Media
:
Award Ceremonies
Big Ideas
Snap to apply
US – Digital agency Space150 invited students to apply for its summer internship scheme this year via Snapchat.
Space150
:
Recruitment
:
Hiring
Big Ideas
Watch and learn
UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC
:
Gen Viz
:
iPlayer Kids
Big Ideas
Fit for check-in
New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels
:
New York
:
Fitness
Big Ideas
Bargain bottle
US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.
Winecrasher
:
Online Retail
:
Wine
Daily Signals
Would you like the future with that?
Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's
:
Happy Goggles
:
Virtual Reality
Daily Signals
Empathy in the machine
Australia – Ad agency Grey challenged bicycle-makers to create a vehicle that communicated the symptoms of multiple sclerosis (MS).
Grey Australia
:
MS Melbourne Cycle
:
This Bike Has MS
Daily Signals
LDF Network Evening 2015: Thomas Eberwein
London – Brands have to be more willing to have fun with their history, says Thomas Eberwein, founder and director of creative agency Thomas Traum.
Thomas Eberwein
:
Kenzo
:
Heritage
Daily Signals
LDF 2015: Designer food
London – Eataipei is an immersive food experience that will lead the visitor on a sensory tour of the World Design Capital 2016.
Eataipei
:
World Design Capital 2016
:
Pili Wu
Daily Signals
Fusion tea
Berlin – Speciality tea brand Paper & Tea has released a kit that enables consumers to infuse vodka with tea leaves.
Paper & Tea
:
Vodka Tea Infusion
:
Our/Vodka
Big Ideas
BBC begins crowdsourced feedback to guide productions before they are broadcast
London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.
BBC
:
Taster
:
Transmedia Futures
Big Ideas
Fashion magazines release special editions for Chinese tourists
Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...
Chinese Tourists
:
Luxury
:
Magazines
Big Ideas
Apple’s venture into e-banking could change mobile payments
US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple
:
NFC Payment
:
Mobile Payments
Viewpoints
Chris Morton: Integrated editorial commerce
Co-founder of Lyst. Chris Morton talks about the power of editorial e-commerce.
Lyst
:
New York
:
Online Shopping
Big Ideas
Interest in provenance keeps brands on track
Interest in provenance keeps brands on track
Craftsmanship
:
Authenticity
:
Heritage
Big Ideas
Nokia connects with its social conscience
Nokia connects with its social conscience
Nokia
:
Change Connections
:
Collaborations
Big Ideas
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Travel & Hospitalitylers trust online reviews from strangers rather than experts
Online Reviews
:
Total Media
:
Social Travel
Daily Signals
Metro lounge: Installation ad makes commuters comfortable
Metro lounge: Installation ad makes commuters comfortable
Furniture
:
Paris
:
Homeware
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