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Viewpoints
Now is the time for brands in China to champion sustainability
The spread of Covid-19 in China has afforded business vital breathing space to get their future-facing, local sustainability strategies right.
Sustainability
:
Society
:
China
Micro Trends
Pollution Apparel
Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...
Fashion
:
Apparel
:
Sustainability
Viewpoints
Monotype: Translation Paradox
The Type Foundry on the challenge of maintaining a diversity of global written cultures in the digital age.
Monotype
:
New Bricolage Living
:
Post-Language Typography
Signals & Stats
CES: Ray band: Bracelet helps wearers stay safe from sun
Las Vegas– Netatmo has unveiled June, the first bracelet to measure sun exposure and provide personalised skin protection advice, at the 2014 Inter...
Netatmo
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CES
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Bracelet
Signals & Stats
Fusion brand: Taco restaurant embraces Arab roots
San Pedro Garza García, Mexico – Fusion has been a buzzword in the foodie world for a few years. But the Habibis taqueria takes it to a whole new l...
Restaurant
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Restuarnt
:
Taco
Big Ideas
E-reading to grip consumers in 2010
E-reading to grip consumers in 2010
CES
:
E-readers
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Kindle
Design Directions
The Fun Theory
In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...
Advertising
:
Videos
:
DDB Stockholm
Micro Trends
New FemTech
New FemTech
Womenomics
:
Feminism
:
Intuition
Signals & Stats
Sanctuary Spa addresses the self-care gap
Recognising that conventional notions of self-care can be unrealistic for busy lifestyles, the beauty brand’s latest campaign empowers women to see...
Health And Wellness
:
Society
:
Self-care
Viewpoints
TikTok is the future of global marketing
Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth
:
Media
:
Technology
Viewpoints
Should data define brand storytelling?
From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding
:
Advertising
:
Technology
Viewpoints
Can’t we just let the vagina be?
If brands must create beauty products for below the belt, they should at least brand them honestly.
Beauty
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Wellness
:
Branding
Big Ideas
Cannes Lions 2015 Preview
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...
Cannes Lions
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Cannes Lions International Festival Of Creativity
:
Cannes 2015
Signals & Stats
Christmas wishes: A digital list for Generation I
Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...
Digital Natives
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Interactive
:
Kids
Signals & Stats
Oasis of calm: Design reduces aggression in hospitals
London – Design is not just about a pretty chair and a nice colour scheme; it can be a solution to serious problems, a mood-enhancer and a way to s...
Design
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Frustration
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Stress Reduction
Big Ideas
Website gives consumers a Taste of Four Seasons
Website gives consumers a Taste of Four Seasons
Four Seasons
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Hotel
:
Website
Signals & Stats
Play dough: New device mixes bread with gaming
Play dough: New device mixes bread with gaming
Toys
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Gaming
:
Generation D
Big Ideas
Innovative new luxury models in the Turbulent Teens
Innovative new luxury models in the Turbulent Teens
The Connaught
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Network Evening
:
Luxury Futures
Big Ideas
Central Saint Martins Work in Progress Show 2013 review
The Work in Progress show at Central Saint Martins College of Art and Design is the ideal place to spot new ideas and innovations being explored by...
Perfume
:
Review
:
Anthropocene
Markets
Social Commerce: Part 2
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce
:
Generation Z
:
Social Media
Signals & Stats
Regimen rebrands to normalise men’s sexual health
The health start-up is challenging conventional ideas about masculinity and sexual health with an inclusive and human-centric rebranding.
Health & Wellness
:
Society
:
Advertising & Branding
Signals & Stats
Geltor visualises its bio-positive ingredient process
Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.
Branding
:
Health & Wellness
:
Beauty
Signals & Stats
Children’s fairytales are being rewritten for resilience
The Great Ormond Street Hospital charity is retelling classic stories to support young people in facing life’s challenges.
Youth
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Health And Wellness
:
Society
Signals & Stats
Giphy’s phygital book captures Gen Viz aesthetics
Recognising the ongoing popularity of digital artworks, GIF database Giphy has translated moving images into a physical book format.
Media And Entertainment
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Technology
:
Design
Viewpoints
Future Homes: How design will humanise AI in the home
As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future product design must bring warmth and accessi...
Far Futures
:
Technology
:
Future Home
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