'Branding'

Google Pay moves into conversational banking

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Google Pay moves into conversational banking

Google Pay is updating its services to better reflect the needs and behaviours of its users by introducing chat-based finance management.
Finance : Technology : Mobile Banking
Freestar’s hotline for young job-seekers

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Freestar’s hotline for young job-seekers

Alcohol-free beer Freestar has launched a free hotline offering advice for young job-seekers.
Food : Drink : Youth
A biopolymer sweater knitted from artificial protein

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A biopolymer sweater knitted from artificial protein

Fashion brand Goldwin has collaborated with biomaterial specialist Spiber on a ski-sweater made from 70% wool and 30% artificial protein.
Global Fashion And Style : Sustainability : Eco Design And Sustainability
Cosmopolitan magazine uncorks the wine category

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Cosmopolitan magazine uncorks the wine category

Cosmopolitan magazine is branching out into the wine category with the launch of its Uncorked label.
Food And Drink : Wine : Publishing
Placesonas: the new imperative for brands’ smart assistants

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Placesonas: the new imperative for brands’ smart assistants

Smart assistants are breaking out of the home – so businesses must consider the new contexts and opportunities for people to interact with them on ...
Retail : Technology : Marketing
Postage stamps that deliver a climate warning

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Postage stamps that deliver a climate warning

Berry Creative illustrates the effects of climate change with heat-reactive postal stamps commissioned by the Finnish Post.
Sustainability : Design : Marketing
A digital marketplace for circular materials

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A digital marketplace for circular materials

The B2B platform aligns buyers with sustainable sellers to foster a more responsible supply chain.
Fashion : Materials : Sustainability
Nike’s latest sneaker is for ‘doing nothing’

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Nike’s latest sneaker is for ‘doing nothing’

The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.
Shoes : Trainers : Advertising
IKEA’s at-home imagination travel kits

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IKEA’s at-home imagination travel kits

Ikea UAE is encouraging customers to use the home as a form of cultural escape with its ‘vacation in a box’ concept.
Travel And Hospitality : Retail : Covid-19
Très Bien champions garments created at-home

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Très Bien champions garments created at-home

Retailer Très Bien has created the ATELJÉ limited-edition garment collection, produced entirely from home in the lockdown period.
Fashion : Recycling : Circular Economy
Space10 experiments with home unrealities

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Space10 experiments with home unrealities

Ikea and Space10 have launched an augmented reality project allowing consumers to experiment with the potential of their home.
Technology : Media And Entertainment : Augmented Reality
Japan’s railway promotes at-home escapism

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Japan’s railway promotes at-home escapism

JRPass has launched a virtual travel initiative to encourage people to experience iconic Japanese sites via Google Maps.
Covid-19 : Coronavirus : Travel
Haptic advertising for touchless interactions

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Haptic advertising for touchless interactions

Ocean Outdoor is introducing touchless advertising in place of touchscreen activations.
Technology : Advertising : Virtual Technology
A breast-pumping sports bra for active mums

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A breast-pumping sports bra for active mums

Nurturally has released a breast-pumping bra that also doubles as a sports bra.
Health And Wellness : Parenting : Female Futures
Watch: Covid-19 Future Planning Webinar

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Watch: Covid-19 Future Planning Webinar

Senior futures analyst Victoria Buchanan presents a 30-minute webinar examining Covid-19’s impact across key sectors.
Covid-19 : Society : Health And Wellness
Covid-19: A platform to combat quarantine loneliness

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Covid-19: A platform to combat quarantine loneliness

Excellent Quarantine Ideas is dedicated to documenting inspiration and advice for people in self-isolation.
Covid-19 : Creatives : Design
Stat: Solo restaurant dining booms in Britain

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Stat: Solo restaurant dining booms in Britain

Solo dining visits to restaurants in Britain is a growing opportunity, according to new insights from The NPD Group.
Food : Society : Uncoupled Living
School lets you study a degree via Instagram

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School lets you study a degree via Instagram

A New York-based studio school recently launched a week-long educational course, School University, situated entirely on Instagram.
Media : Technology : Education
An eco-kit for future food shoppers

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An eco-kit for future food shoppers

Ancillary Equipment has launched its first campaign, promoting its own eco-narrative with a manifesto and equipment-based kit fit for an uncertain ...
Society : Design : Security
Ford uses voice technology to deter car thieves

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Ford uses voice technology to deter car thieves

Voice imprints, combined with 3D printing, are allowing Ford to create its most secure alloy wheels to date.
Mobility : Technology : Security
Spain’s alcohol laws designed to protect its party islands

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Spain’s alcohol laws designed to protect its party islands

The Balearic Islands aim to cut down excessive tourist drinking to better protect the region from the impact of their behaviour.
Travel : Sustainability : Society
The FasTeesh toothbrush cleans in 10 seconds

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The FasTeesh toothbrush cleans in 10 seconds

The next-generation electric toothbrush aims to simplify and speed up the daily chore of teeth-brushing.
Health : Wellness : Technology
The Big Idea: Whole-system Eating

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The Big Idea: Whole-system Eating

Consumers increasingly looked to balance their own health with the health of the planet in 2019.
Food : Drink : Sustainability
The Big Idea: E-tourism

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The Big Idea: E-tourism

In 2019, media, entertainment and travel merged amid the rise of E-tourism, with hotels and resorts levelling up their services to embrace the thri...
Travel : Entertainment : Technology
The Big Idea: Pre-loved Premium

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The Big Idea: Pre-loved Premium

Luxury brands and department stores are using buy-back and resale schemes to increase customer retention and inspire a circular mindset among luxur...
Retail : Luxury : Sustainability
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