'Branding'

The Big Idea: E-tourism

News

The Big Idea: E-tourism

In 2019, media, entertainment and travel merged amid the rise of E-tourism, with hotels and resorts levelling up their services to embrace the thri...
Travel : Entertainment : Technology
The Big Idea: Pre-loved Premium

News

The Big Idea: Pre-loved Premium

Luxury brands and department stores are using buy-back and resale schemes to increase customer retention and inspire a circular mindset among luxur...
Retail : Luxury : Sustainability
Ohi is offering sustainable same-day delivery

News

Ohi is offering sustainable same-day delivery

Allowing small businesses to compete with Amazon and other retail giants, the new service is offering ultra-fast, low-emissions delivery.
Retail : Sustainability : Delivery
Panera’s AR tool lets customers play with their food

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Panera’s AR tool lets customers play with their food

The popular bakery-cafe has unveiled an augmented reality (AR) campaign that lets customers interact with its menu.
Food : Technology : Entertainment
Rent the Runway and W Hotels streamline travel wardrobes

News

Rent the Runway and W Hotels streamline travel wardrobes

Rent the Runway and W Hotels have joined forces to offer a Closet Concierge at selected hotels.
Fashion : Travel : Hospitality
Google Assistant becomes a digital storyteller

News

Google Assistant becomes a digital storyteller

My Storytime allows parents to read to their children from the other side of the world.
Media : Technology : Youth
X+Living transforms the mall into a kids’ paradise

News

X+Living transforms the mall into a kids’ paradise

The design firm has created a sprawling children’s leisure space inspired by the area’s cultural ties with Opera.
Retail : Youth : Luxury
Timberland’s latest store champions nature in the city

News

Timberland’s latest store champions nature in the city

Timberland’s latest flagship store is designed to showcase its sustainability credentials.
Retail : Sustainability : Design
Coffee beans are a novel source of plant protein

News

Coffee beans are a novel source of plant protein

Green coffee beans are being explored as a new source of plant-based protein.
Drink : Protein : Coffee
Carlsberg unveils the world’s first paper beer bottles

News

Carlsberg unveils the world’s first paper beer bottles

The fully recyclable Green Fibre Bottle is made from sustainably sourced wood fibres.
Drinks : Sustainability : Waste
Drest is a shoppable luxury fashion game

News

Drest is a shoppable luxury fashion game

The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.
Fashion : Gaming : Retail
Hyundai creates an electric scooter that charges itself

News

Hyundai creates an electric scooter that charges itself

The car company has unveiled a prototype scooter designed to tackle the last mile of a commute.
Mobility : Technology : Transport
Bold Baby Food

Micro Trends

Bold Baby Food

To foster a new generation of adventurous eaters, brands are offering flavourful new baby foods with herbs, roots and spices from the global pantry.
Food : Youth : Health
Brands unite to celebrate Malaysian street food

News

Brands unite to celebrate Malaysian street food

A Malaysian radio station has launched a petition calling for the inclusion of Malaysia in Netflix’s Street Food documentary series.
Media : Entertainment : Culture
Pernod Ricard infuses vodka with caviar

News

Pernod Ricard infuses vodka with caviar

L’Orbe is the world’s first vodka-infused caviar, bringing together the fine dining and mixology industries.
Drink : Food : Flavour
UK Millennials could face homelessness when they retire

News

UK Millennials could face homelessness when they retire

A government inquiry found that more than 600,000 members of Generation Rent are facing homelessness after retirement.
Youth : Society : Housing
EasyJet launches on-board lending library

News

EasyJet launches on-board lending library

The airline has worked with publisher HarperCollins Children’s Books to offer child passengers books on board flights departing from the UK.
Youth : Travel : Entertainment
The Mind Map helps Gen Z find mental health support

News

The Mind Map helps Gen Z find mental health support

The platform aims to promote ‘a new normal’ when it comes to seeking mental health services.
Health : Wellness : Youth
Useless is a directory of zero-waste stores

News

Useless is a directory of zero-waste stores

With shoppers aware of excess food packaging and single-use plastic, new platform Useless is helping to redirect shoppers to zero-waste stores.
Retail : Sustainability : Waste
Mxt skincare offers 40m formulations

News

Mxt skincare offers 40m formulations

The brand uses hyper-personalisation to put customers in charge of their own skincare products.
Beauty : Data : Technology
The world’s first digital-only garment to go to auction

News

The world’s first digital-only garment to go to auction

A fashion piece that only exists virtually was auctioned at the recent Ethereal Summit, the Ethereum blockchain industry’s premier event.
Fashion : Luxury : Blockchain
Home furnishings for the co-living generation

News

Home furnishings for the co-living generation

Created by architect and product designer Seray Ozdemir, Corridor Society is a new company and collection of furniture created for people living in...
Society : Lifestyle : Design
My Hustle is turning bars into co-working spaces

News

My Hustle is turning bars into co-working spaces

By turning bars into workspaces, My Hustle is making use of space that would otherwise be empty.
Workplace : Hospitality : Social
Music streaming has a hidden environmental cost

News

Music streaming has a hidden environmental cost

Carbon emissions caused by digital music consumption have reached an unprecedented high, a new study says.
Media : Music : Streaming
Thought-starter: Why are gyms becoming fitness arenas?

News

Thought-starter: Why are gyms becoming fitness arenas?

Gym operators are moving away from exclusive, boutique wellbeing facilities towards larger, all-encompassing spaces that promote fitness exploration.
Fitness : Wellness
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