Adidas #MyGirls

20 : 06 : 2013 Sport : Spikes And Heels : #MyGirls

The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the new movement and are gaining empowered, captive audiences.

Adidas #MyGirls

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