'Branding'

Airbnb is taking over a small Italian village

News

Airbnb is taking over a small Italian village

The home-sharing company wants to revitalise the village of Grottole, which has more than 600 homes sitting empty.
Travel : Hospitality : Culture
The Planetary Health Diet is not just about human health

News

The Planetary Health Diet is not just about human health

New dietary guidelines highlight the need for consumers to transform the way they eat in order to balance human health with environmental sustainab...
Food : Uprooted Diets : Diet
Stat: Consumers’ awareness of open banking is low

News

Stat: Consumers’ awareness of open banking is low

One year after the launch of the government-backed initiative, which requires banks in the UK to share their data, just 22% of consumers have heard...
Finance : Banking : Data
Stat: Rewards schemes notably boost physical activity

News

Stat: Rewards schemes notably boost physical activity

A study by RAND Europe of more than 400,000 people from the UK, the US and South Africa shows that financial rewards significantly increase physica...
Health : Wellness : Workplace
Stat: American parents are multi-generational care-givers

News

Stat: American parents are multi-generational care-givers

Parents of young children are providing unpaid care for an adult as well, according to a new US study from Pew Research Center.
Future Family : Care : Home
Uniqlo replaces warehouse staff with robots

News

Uniqlo replaces warehouse staff with robots

A video released by the brand offers a glimpse into an automated packing space once staffed by people.
Fashion : Retail : Technology
Stat: The opportunity for women’s sports

News

Stat: The opportunity for women’s sports

A new study by Nielsen tracks the rise of women’s sports and identifies the opportunity for brands in this sector. According to the report, which l...
Health : Wellness : Sports
Walmart will use blockchain to track its vegetables

News

Walmart will use blockchain to track its vegetables

The retailer will soon require grocery chain suppliers to submit data to the blockchain.
Food : Technology : Blockchain
Stat: Latinx consumers are driving smart device listening

News

Stat: Latinx consumers are driving smart device listening

Nielsen’s latest study into the music habits of Latinx consumers found that music is thoroughly ingrained in their daily lives. According to the st...
Technology : Digital : Smart Technology
Football clubs are offering free sanitary products

News

Football clubs are offering free sanitary products

Brighton has become the first Premier League football club to provide female fans with free feminine hygiene products.
Health : Wellness : Female Futures
Google rolls out a social network in India

News

Google rolls out a social network in India

India – Neighbourly is a new, local app that wants to challenge the presence of WhatsApp and Facebook in India.
Materials
Stat: Brazilians consume 14 hours of media a day

News

Stat: Brazilians consume 14 hours of media a day

In the first half of 2018, Brazilians consumed 14 hours 38 minutes of media per day.
Media
Sono Motors brings affordable EVs to the road

News

Sono Motors brings affordable EVs to the road

Germany ­– Automotive start-up Sono Motors is testing a new model of sustainable electric vehicle designed with a solar pack to boost batt...
Automotive
Uber Eats launches variable delivery pricing

News

Uber Eats launches variable delivery pricing

The food delivery platform has ditched its flat delivery rate and adjusted its pricing based on distance.
Food : Digital :  Pricing
Visa strikes up conversation about women and money

News

Visa strikes up conversation about women and money

Visa is changing the conversation about women’s finance with the launch of its latest initiative, Money is Changing.
Finance : Female Futures : Marketing
More tech brands introduce tools to curb phone usage

News

More tech brands introduce tools to curb phone usage

Google has released its Digital Wellbeing kit on its Pixel phone aimed at helping people balance their use of technology.
Technology : Wellness : Health
Tech start-up enables in-store VR shopping

News

Tech start-up enables in-store VR shopping

A new virtual reality (VR) system will allow consumers to make in-store purchases without stepping foot into a physical shop.
Technology : Retail : Digital
Accenture launches a tool to fight AI bias

News

Accenture launches a tool to fight AI bias

London – At CogX 2018, Accenture revealed a first-of-its-kind AI Fairness Tool, which allows companies and governments to check whether their AI sy...
Technology : Workplace : Artificial Intelligence
Bose enters the sleep market

News

Bose enters the sleep market

US – Electronics brand Bose has launched its wireless Sleepbuds – its first product designed to mask noise and improve sleep.
Wellness : Health : Design
Serial Box delivers fiction as push notifications

News

Serial Box delivers fiction as push notifications

New York – Publishing platform Serial Box is re-imagining the traditional novel format with a new campaign that sends stories of 150-characters or ...
Media : Books : Reading
Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
Future Forecast 2017: Beauty and Wellness

News

Future Forecast 2017: Beauty and Wellness

As the year comes to an end, LS:N Global examines the nascent trends and behaviour patterns that will be shaping the beauty sector over the next 12...
Future Forecast : 2017 Trends : Beauty
An unshared future

Viewpoints

An unshared future

Fears are growing that the sharing economy model is not as benign as it first appeared.
The Sharing Economy : Airbnb : Uber
Cracking creativity

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.
Artificial Intelligence : Cannes Lions 2016 : Creativity
Recycling Rebranded

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.
Recycling : Closed-loop : H&M
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