Image of luxury: Hermès wraps up bold look

Paris – French luxury brand Hermès has joined forces with Parisian lifestyle store Colette to redesign its silk scarves.

Overseen by Hermès artistic director of silk, Bali Barret, the J’Aime Mon Carré [I love my scarf] collection will have a different look with bold graphics and bright colours, including a horse in bright pink.

In a similar fashion to Burberry’s Art of the Trench project, photographer Matt Irwin will travel to New York, London, Paris and Tokyo to document women wearing their favourite scarves.

The range will be released between September 27 and October 16. For more on how brands should move Beyond Retail, read our recent macro trend.