TOMS

Toms takes a stand to end gun violence

News

Toms takes a stand to end gun violence

The shoe brand known for its signature one-for-one model has announced a campaign to end gun violence, backed by a £3.9m ($5m, $4.4m) donation to v...
Fashion : Culture : Civic Brands
Going to extremes: If LS:N Global made… a luxury experience

News

Going to extremes: If LS:N Global made… a luxury experience

LS:N Global’s luxury experience would transport guests into a realm of fantasy and narrative extremes.
Luxury Matrix : Immersive Theatre : The Polarity Paradox
Toms’ triumph: How £25 shoes explain the luxury market

Viewpoints

Toms’ triumph: How £25 shoes explain the luxury market

Toms is one of the highest-ranked brands on LS:N Global’s Luxury Matrix. But can a pair of £25 shoes really be considered luxury?
Luxury Matrix : TOMS : SXSW
Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Viewpoints

Diana Verde Nieto: Why luxury brands need to be socially and environmentally aware

Luxury does not have to mean compromise between style and a positive impact, says the founder of luxury standards-setter Positive Luxury.
Accessories : Narcisso Rodriguez : Candice Swanepoel
Blake Mycoskie: One for One retail

Viewpoints

Blake Mycoskie: One for One retail

The founder and chief shoe giver of Toms on selling with soul.
One-For-One Commerce : TOMS : SXSW
Endless Aisles

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.
Sony : Digital Store Front : Kate Spade
Toms Austin

Design Directions

Toms Austin

Toms shoes and glasses can be found at thousands of stores in the US and overseas, but until recently the brand had only one dedicated store, in ...
TOMS : Community : Coffee
SXSW Interactive 2014 - Part 2

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...
SXSW : SXSW Interactive : SXSWi
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
The Convergence Economy

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy : Beth Bentley : ShopperTrak
Conscience Commerce

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA : Buy One Give One Away : Donation
Teens: USA

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...
US Census Bureau : Facebook : Formspring
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