Toms shoes and glasses can be found at thousands of stores in the US and overseas, but until recently the brand had only one dedicated store, in Venice, California. With its new branch in Austin, Texas, Toms has created a retail space that brings the brand’s behaviour and values to the fore, rather than products.
‘I wanted it to be more than a store, for it to be a community,’ said Toms founder Blake Mycoskie at the Austin store’s opening event. I didn’t see us as a shoe company. I saw us as a One for One company.’
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