LS:N Global

Big Ideas

Luxury consumers look to blogs for information

Content : Comment : Forums

Big Ideas

Guests Overstay their welcome in Art Series hotels

Melbourne : Hotels : Hospitality

Daily Signals

Life and sole: Nike app makes a game of mimicry

Nike : Wieden + Kennedy : Root Communications

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.

Beth Bentley : Wieden + Kennedy : Virgin Group

Daily Signals

Welcome to the motherhood: Fiat ad targets mums

Advertising : Rubber Republic : Krow Communications

Big Ideas

3D television set to entertain home viewers

CES : 3D Television : 3D TV

Daily Signals

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...

Retail : Advertising & Branding : Society

Daily Signals

Stat: US consumers express interest in safe sex emojis

Among US consumers, there is a clear demand for varied and inclusive emojis relating to sex, according to a study by sexual wellness brand LELO.

Stat : Statistic : Health And Wellness

Daily Signals

Beauty Futures Network Evening 2016: Joanna Tulej

London – Beauty brands should tap into more complex emotions as the industry converges with mental wellness.

Halt : The E-motional Economy : Joanna Tulej

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.

PureLiFi : Light Fidelity : Connectivity

Daily Signals

The Venn room brings Programmable Realities home

Multidisciplinary studio SpacePopular is exploring how the rise of virtual reality as a widespread communication platform will change our home inte...

Media : Technology : Virtual Reality

Daily Signals

Follow your nose

Boston – Cyrano is a portable scent speaker that enables users to create and share bespoke olfactory playlists.

Cyrano : ONotes : Boston

Big Ideas

Browse anywhere

UK – Smartphones have overtaken laptops as internet users’ number one device.

Ofcom : Mobile Browsing : 4G

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures

Big Ideas

Taken for a ride

Los Angeles – Earlier this month Uber passengers were treated to the exclusive launch of Britney Spears’ latest single before anyone else.

Uber : Britney Spears : Pretty Girls

Big Ideas

Mobile money expands in Brazil

Brazil : M-commerce : Mobile Money

Big Ideas

Luxury mall to open in Azerbaijan in 2014

Azerbaijan welcomes first fully dedicated luxury retail destination.

Azerbaijan : Caucasus : Pasha Construction

Big Ideas

Russians turn to own brands as perceptions change

Recession : Quintessentially Communications : Maria-Ra

Daily Signals

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.

Clearasil : Gen Viz : Anti-Authenticity

Micro Trends

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.

Gaming : Ubisoft : Video Games

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...

Beyond Borders : Authenticity : Heritage

Daily Signals

Block communications

Global – Verizon has created a mobile phone network and smartphone for video game Minecraft.

Verizon : Minecraft : Virtual Browsing

Daily Signals

Life-streaming: Multimedia centre becomes a life aggregator

Integrtaed Home Network : Always On Lives : Multimedia And Communications Unit

Big Ideas

The erosion of trust

Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.

Edelman Intelligence : The Dislocated World : Trust Barometer

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