LS:N Global

Big Ideas

The erosion of trust

Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Big Ideas

New magazine caters for luxury tourists in Asia

NiHao : Access China Communications : Magazine

Daily Signals

Sending smells

Boston – Send smells to friends and family with oNotes, an olfactory messaging platform.

OMedia : ONotes : Vapor Communications

Big Ideas

US cable channel targets Millennial Latinos

Television : Univision Communications : Viewing Habits

Big Ideas

US retailers change focus as dads hit the shops

Cone Communications : Fathers : Sears

Big Ideas

RFID hangers ensure retail vision remains on track

Hangers : RFID : Clothing

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...

Sustainability : Climate Crisis : Environment

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Big Ideas

New Naturalism

Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution ...

Sustainability : Advertising & Branding : Design

Big Ideas

Sustainability and Tomorrow’s Customer

Imagine a world where better choices feel normal. Drawn from over 20 voices across sustainability – from architecture and retail to fashion and bra...

Sustainability

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...

Sustainability

Daily Signals

Communications: Beyond social media solidarity

We must rethink our ‘pics or it didn’t happen’ approach to activism, says Yomi Adegoke in Vogue.

Society : Black Lives Matter : Equality

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...

Youth : Politics : Gen Z

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...

Sports : Health : Wellness

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...

Beauty : Science : Longevity

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...

Fashion : Footwear : Health & Wellness

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...

Sustainable : Fashion : Advertising

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...

Design : Museum : Branding

Daily Signals

Foresight Friday: Olivia Houghton, insights & engagement director

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Health : Wellness : Politics

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.

Beauty : Engagement : Community

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.

Health : Wellness : Marketing

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...

Design : Nature : Technology

Markets

SPF’s Next Frontier

The SPF market is recalibrating amid consumer mistrust and regulatory complexity. The next frontier is translating credible science and clear guida...

Beauty : Health & Wellness : Sustainability

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