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Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design
:
Sustainability
:
Technology
Big Ideas
New magazine caters for luxury tourists in Asia
New magazine caters for luxury tourists in Asia
NiHao
:
Access China Communications
:
Magazine
News
Sending smells
Boston – Send smells to friends and family with oNotes, an olfactory messaging platform.
OMedia
:
ONotes
:
Vapor Communications
Big Ideas
US cable channel targets Millennial Latinos
US cable channel targets Millennial Latinos
Television
:
Univision Communications
:
Viewing Habits
Big Ideas
US retailers change focus as dads hit the shops
US retailers change focus as dads hit the shops
Cone Communications
:
Fathers
:
Sears
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
:
Luxury
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
Sensorial Sustainability
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
:
Climate Crisis
:
Environment
Big Ideas
Designing for Extinction
Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability
:
Design
:
Technology
News
Communications: Beyond social media solidarity
We must rethink our ‘pics or it didn’t happen’ approach to activism, says Yomi Adegoke in Vogue.
Society
:
Black Lives Matter
:
Equality
News
Mami Wata makes sun protection accessible with a touch of humour
Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.
Beauty
:
Advertising
:
Health
News
Stat: Consumers sacrifice dining and takeout amid inflation
Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat
:
Stats
:
Spending
News
Stat: Major retail hacks lead UK consumers to change digital habits
A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...
Statistic
:
Retail
:
Personal Security
News
Stat: Regular personal care emerges as a preventive health tool
Personal care routines are being reframed as a tool for holistic wellbeing, according to a new report from Kenvue, the parent company of brands suc...
Stat
:
Statistic
:
Beauty
News
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution
WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability
:
Design
:
Advertising
News
Stat: Consumers shift loyalty to brands that absorb tariff costs
As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.
Stat
:
Statistic
:
US Economy
News
AI will drive the future of K-pop’s first prosumers
K-pop pioneer Lee Soo-man has positioned artificial intelligence not as a threat, but as the engine of K-pop’s next global chapter.
AI
:
Parasocial Relationships 2030
:
Parasocial
Micro Trends
Innovation Debrief 2025: Nature’s New Language
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...
Design
:
Sustainability
:
Technology
News
Foresight Friday: Rose Coffey, senior foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
:
Media & Entertainment
:
Vintage Fashion
News
Foresight Friday: Olivia Houghton, insights & engagement director
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Health
:
Wellness
:
Politics
News
Nail bar offers free manicures and HIV advice
The London HIV Prevention Programme (LHPP) is teaming up with smart sexual health technology app Zults to host a pop-up nail bar offering free...
Nail Bar
:
HIV Awareness
:
Peckham
News
Foresight Friday: Rose Coffey, senior foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports
:
Digital Detox
:
Asics
News
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss
Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising
:
Health
:
Alzheimer's
Webinars
May 2025: What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
What's New?
:
The Future Laboratory
:
LS:N Global
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