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Big Ideas
The erosion of trust
Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.
Edelman Intelligence
:
The Dislocated World
:
Trust Barometer
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...
Design
:
Sustainability
:
Technology
Big Ideas
New magazine caters for luxury tourists in Asia
New magazine caters for luxury tourists in Asia
NiHao
:
Access China Communications
:
Magazine
Daily Signals
Sending smells
Boston – Send smells to friends and family with oNotes, an olfactory messaging platform.
OMedia
:
ONotes
:
Vapor Communications
Big Ideas
US cable channel targets Millennial Latinos
US cable channel targets Millennial Latinos
Television
:
Univision Communications
:
Viewing Habits
Big Ideas
US retailers change focus as dads hit the shops
US retailers change focus as dads hit the shops
Cone Communications
:
Fathers
:
Sears
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
:
Climate Crisis
:
Environment
Big Ideas
Designing for Extinction
Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability
:
Design
:
Technology
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
:
Luxury
Big Ideas
New Naturalism
Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution ...
Sustainability
:
Advertising & Branding
:
Design
Big Ideas
Sensorial Sustainability
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Big Ideas
Sustainability and Tomorrow’s Customer
Imagine a world where better choices feel normal. Drawn from over 20 voices across sustainability – from architecture and retail to fashion and bra...
Sustainability
Daily Signals
Communications: Beyond social media solidarity
We must rethink our ‘pics or it didn’t happen’ approach to activism, says Yomi Adegoke in Vogue.
Society
:
Black Lives Matter
:
Equality
Webinars
Rebranding Sustainability : In-conversation With
How to reframe sustainability through the lens of brand strategy.
Webinar
:
Sustainability
:
Rebranding Sustainability
Daily Signals
Stat: Why fashion’s sustainability message is still getting lost
Fashion consumers remain confused by sustainability language, according to a Paris Good Fashion and Make.org consultation spanning France, Ita...
Fashion
:
Sustainability
:
Environmental Impact
Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity
Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty
:
Science
:
Longevity
Daily Signals
Vibram turns barefoot training into mindful movement
Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion
:
Footwear
:
Health & Wellness
Daily Signals
The Trend: Women’s Sports Economy
Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports
:
Health
:
Wellness
Daily Signals
Stat: Self-care emerges as a wellbeing driver for older adults
New research from in-home care provider Home Instead suggests that self-care routines are increasingly important to healthy ageing.
Statistic
:
Health
:
Lifestyle
Daily Signals
Miista and Lost Property highlight the rise of Modern Salons
In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion
:
Live Events
:
Society
Markets
SPF’s Next Frontier
The SPF market is recalibrating amid consumer mistrust and regulatory complexity. The next frontier is translating credible science and clear guida...
Beauty
:
Health & Wellness
:
Sustainability
Micro Trends
New Assemblies
As Western power structures increasingly disconnect from the public’s will and move towards unchallenged political and technological dominance, a c...
Consumer Behaviour
:
Society
:
Sustainability
Daily Signals
Beyond the Pill gives longevity a human story
The Longevity Network hosted an activation around its documentary Beyond the Pill at Wellnest London this week. The film is being shown at various ...
Daily Signals
:
27.05.2026
:
Health And Wellness
Daily Signals
Foresight Friday: Seyi Oduwole, foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals everyone’s talking about. This week, foresight analyst Seyi O...
Water
:
Food
:
Drink
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