LS:N Global

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relation...

Design : Sustainability : Technology

Big Ideas

New magazine caters for luxury tourists in Asia

NiHao : Access China Communications : Magazine

Daily Signals

Sending smells

Boston – Send smells to friends and family with oNotes, an olfactory messaging platform.

OMedia : ONotes : Vapor Communications

Big Ideas

US cable channel targets Millennial Latinos

Television : Univision Communications : Viewing Habits

Big Ideas

US retailers change focus as dads hit the shops

Cone Communications : Fathers : Sears

Big Ideas

RFID hangers ensure retail vision remains on track

Hangers : RFID : Clothing

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...

Sustainability : Climate Crisis : Environment

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Big Ideas

New Naturalism

Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution ...

Sustainability : Advertising & Branding : Design

Big Ideas

Sensorial Sustainability

What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...

Sustainability

Daily Signals

Communications: Beyond social media solidarity

We must rethink our ‘pics or it didn’t happen’ approach to activism, says Yomi Adegoke in Vogue.

Society : Black Lives Matter : Equality

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...

Youth : Politics : Gen Z

Daily Signals

Stat: Major retail hacks lead UK consumers to change digital habits

A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...

Statistic : Retail : Personal Security

Daily Signals

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies.

Stat : Statistic : US Economy

Daily Signals

Foresight Friday: Olivia Houghton, insights & engagement director

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Health : Wellness : Politics

Daily Signals

Nail bar offers free manicures and HIV advice

The London HIV Prevention Programme (LHPP) is teaming up with smart sexual health technology app Zults to host a pop-up nail bar offering free...

Nail Bar : HIV Awareness : Peckham

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.

Health : Wellness : Marketing

Daily Signals

Stat: Regular personal care emerges as a preventive health tool

Personal care routines are being reframed as a tool for holistic wellbeing, according to a new report from Kenvue, the parent company of brands suc...

Stat : Statistic : Beauty

Daily Signals

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...

Sustainability : Design : Advertising

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Media & Entertainment : Vintage Fashion

Daily Signals

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...

Advertising : Health : Alzheimer's

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...

Drink : Design : Branding

Daily Signals

AI will drive the future of K-pop’s first prosumers

K-pop pioneer Lee Soo-man has positioned artificial intelligence not as a threat, but as the engine of K-pop’s next global chapter.

AI : Parasocial Relationships 2030 : Parasocial

Micro Trends

Innovation Debrief 2025: Nature’s New Language

As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature a voice. From glowing rivers to talkin...

Design : Sustainability : Technology

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