LS:N Global

Micro Trends

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.

Fashion : Retail : Technology

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...

Beauty : Technology : Wearables

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Soft Sports : Digital Detox : Asics

Micro Trends

Scenario-based Airport Beauty

Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective solutions which are based on an individual...

Retail : Beauty : Health & Wellness

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...

Advertising & Branding : Food & Drink : Pop-culture & Media

Big Ideas

Trust as the Ultimate Currency: World Retail Congress 2025

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Retail : Global Event : Luxury

Micro Trends

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to...

Retail : Technology : Fashion

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.

Youth : Home And Family : Generations

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...

Technology : Global Events : Web Summit 2025

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Big Ideas

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethica...

Packaging : Luxury : Innovation

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...

Retail : Pop-culture & Media : Society

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Macro Trends

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...

Beauty : Health & Wellness : Technology

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Viewpoints

The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. LS:N Global speaks to president a...

Home & Family : Technology : Pop Culture & Media

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Technology : Pop-culture & Media : Design

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

Big Ideas

TheIndustry.fashion Summit 2025: Fashion’s Next Frontier

At the inaugural TheIndustry.fashion summit in London, sector leaders gathered to assess the future of fashion and its evolution in the face of rap...

Retail : Global Events : Fashion

Design Directions

Human by Design

As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...

Design : Branding : Advertising

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Daily Signals

Hush hush: Greek food packaging is shrouded in mystery

Chalkidiki, Greece – The Secret Keepers may sound like a mystical coven straight out of a Stephanie Meyer novel, but is in fact a Greek company th...

Stamped Goods : Food Packaging : Emblematic

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