LS:N Global

News

Alo Yoga bridges virtual and physical worlds with Roblox store activation

Alo Yoga has revamped its sanctuary on Roblox, introducing new fitness features and a ground-breaking NFC-powered in-store activation that connects...

Pop-culture & Media : Fashion : Sports & Leisure

News

YSL Beauty subverts luxury advertising to highlight domestic violence

Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Cal...

Beauty : Advertising & Branding : Society

News

Stat: The White Lotus fuels luxury hospitality boom in Asia

The White Lotus is redefining luxury hospitality in Asia, with new data from media intelligence firm Carma revealing its significant influence on h...

Travel & Hospitality : Society : Pop-culture & Media

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...

Beauty : Technology : Wearables

News

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...

Brand Purpose : Citizen Brands : Conran Design Group

News

Stat: US consumers halt spending as political boycotts reshape retail

A February 2025 Harris Poll reveals that four in 10 Americans are altering their spending habits based on moral and political beliefs, with 24% aba...

Retail : New Codes Of Value : US Market

Big Ideas

Brand Innovation Debrief: Refy

By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.

Refy : Beauty : TikTok

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...

Advertising & Branding : Food & Drink : Pop-culture & Media

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...

Technology : Pop-culture & Media : Retail

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...

Fashion : Sports & Leisure : Beauty

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...

Youth : Generation Z : Indonesia

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising & Branding

Big Ideas

Trust as the Ultimate Currency: World Retail Congress 2025

As the retail industry navigates economic uncertainty and cultural transformation, trust, technology and adaptability transpire as key drivers of s...

Retail : Global Event : Luxury

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...

Gen Z : Finance : Value

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...

Value : Finance : Society

Big Ideas

ITB Berlin 2025: Six Trends to Watch

From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.

Travel & Hospitality : ITB Berlin 2025 : Gen Z

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

News

Hush hush: Greek food packaging is shrouded in mystery

Chalkidiki, Greece – The Secret Keepers may sound like a mystical coven straight out of a Stephanie Meyer novel, but is in fact a Greek company th...

Stamped Goods : Food Packaging : Emblematic

Big Ideas

Hotels all of a Twitter about instant messaging

Twitter : Discounts : Communication

Big Ideas

Video on hand

Israel – Live video messaging app Glide has launched a version of its service for the Apple Watch.

Glide : Apple Watch : Video Communication

News

Retro redesign: Wall’s sausages get a new casing

Retro Design : Food : Traditional

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