'Branding'

African Speculations explores the impact of urbanisation

Daily Signals

African Speculations explores the impact of urbanisation

A recent exhibition curated by Christopher Marcinkoski and Javier Arpa Fernández, academics from the University of Pennsylvania School of Design, ...
Cities : Culture : Africa
Google Poly creates new possibilities for AR, and other stories

Daily Signals

Google Poly creates new possibilities for AR, and other stories

In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...
Digital : Technology : Advertising
Today’s briefing including FKA twigs’ Instagram zine

Daily Signals

Today’s briefing including FKA twigs’ Instagram zine

In today’s daily digest: Rolls-Royce designs dashboard for art-lovers, Bruxel Waffle adopts edible wrappers, anti-US sentiment on the rise in Mexic...
Youth : Luxury : Auto
Nike fast-tracks sneaker personalisation and other stories

Daily Signals

Nike fast-tracks sneaker personalisation and other stories

In today’s daily digest: Stories come to life on beer cans, Peercel delivers with frequent flyers, bar staff work collaboratively in London and oth...
Fashion : Drink : Travel
Emerging Youth: China

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.
China : Youth Culture : Fashion
The Ultra III sneaker is made using polluting algae

Big Ideas

The Ultra III sneaker is made using polluting algae

China – The shoes by Vivobarefoot are made from a mix of ethylene-vinyl acetate and polluting algae harvested from Lake Tai.
Fashion : Sustainability : Design
Car ownership is declining as more people turn to ride-sharing

Big Ideas

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.
Auto : Technology : Digital
Use of chemicals is a key concern for nailcare consumers

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.
Beauty : Wellness : Retail
Google launches a jobs search engine

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology : Design : Digital
Creative campaigns

Daily Signals

Creative campaigns

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.
Civic Brands : The Focus Filter : Neo-kinship
Mind games

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber : Video Games : Civic Brands
Social TV

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.
Snapchat : Facebook : Community TV
State of emergency

Daily Signals

State of emergency

Global – HP has produced a four-part web series about security vulnerabilities designed to appeal to Millennials.
HP : Branded Content : The Internet Of Things
Paper projects

Daily Signals

Paper projects

Sweden – In an increasingly digital world, Arctic Paper’s new video project is designed to demonstrate how a brand selling a tangible product can r...
Zeitguised : Arctic Paper : Munken Design
Teen Beauty Market

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.
Gender Neutral : Teen : Gen Z
Engineering the future

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.
Dyson : The Learning Economy : Dyson Institute Of Technology
Google mobile

Daily Signals

Google mobile

Global – Google is marketing its first branded phone by highlighting the company’s existing relationship with consumers.
Anti-authenticity Marketing : Google Pixel : Google
Comic cosmetics

Daily Signals

Comic cosmetics

Global – Colour cosmetics brand MAC has embraced Comic-Con culture with its new Star Trek collection.
MAC : Star Trek : Cosmetics
Preview: The Learning Economy

Daily Signals

Preview: The Learning Economy

Global – LS:N Global’s latest macrotrend deals with why and how the separation between industry and education is breaking down.
Education : Training : Learning
Fresh Focus

Big Ideas

Fresh Focus

Los Angeles – Ford’s Fusion Labs workshop is a vehicle for the car-maker to branch into new sectors.
Ford : The Immortal Brand : Fusion Labs
Searching for answers

Daily Signals

Searching for answers

London – Socratic Search is a search engine that enables users to explore Google using the principles of the Socratic method.
Revelation Brands : Royal College Of Art : Filter Bubble
Ariana Mouyiaris: MAKE

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.
MAKE : Digital Agressors : Skincare
Photo opportunity

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.
Pay Your Selfie : Influencers : The New Value Economy
Bargain bottle

Big Ideas

Bargain bottle

US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.
Winecrasher : Online Retail : Wine
Showroom with a view

Daily Signals

Showroom with a view

San Francisco – Ethical clothing label Everlane has opened its first permanent showroom inside its head office.
Everlane : Brook & Lyn : Radical Transparency
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