LS:N Global

Daily Signals

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

Daily Signals

Asda’s vintage Gucci hunt counters Black Friday

George at Asda is partnering with vintage clothing wholesaler PreLoved to hide archival items from the Italian luxury brand in selected stores acro...

Fashion : Retail : Luxury

Daily Signals

Stat: Big screens continue to dominate global streaming

Research from streaming analytics company Conviva reveals that video streaming consumption continues to grow in popularity among global consumers.

Stat : Stats : Statistic

Daily Signals

This dual-purpose serum shields against travel pollutants

As consumers regain a glimmer of hope of returning to travel experiences, skincare brand Goodhabit has introduced a protective serum to shield agai...

Beauty : Travel & Hospitality : Health & Wellness

Daily Signals

Surreal boots to stamp out wasteful fashion

Fashion brand AVAVAV have released a pair of avant-garde shoes, that are crafted using discarded fabric from luxury fashion houses.

Sustainability : Supply Chain : Local

Daily Signals

Nike (M) is its first range of maternity activewear

The sports brand is introducing its first maternity line which caters for active women during and after pregnancy.

Fashion : Retail : Maternity

Daily Signals

Nike’s lowest-ever carbon footprint shoes

Nike has created an experimental footwear collection with scraps from factory floors, in an expression of circular design.

Fashion : Sustainability : Design

Daily Signals

Studs is an Instagram-friendly piercing parlour

The retail space is re-inventing ear piercing services for a new generation of teenagers.

Beauty : Youth : Retail

Daily Signals

Cabinet’s DTC pharmacy makes medicine affordable

The online pharmacy aims to eliminate confusion around ingredients, brands and self-diagnosis.

Health : Wellness : Digital

Daily Signals

Pornhub wants to clean up the world’s beaches

The adult video website has launched its Dirtiest Porn Ever campaign to raise awareness of plastic pollution.

Media : Entertainment : Sustainability

Daily Signals

Mirror Garden brings inconspicuous luxury to Beijing

The concept store has opened in Dongsi, one of the city’s few historic hutong neighbourhoods (an area comprising alleys and narrow streets).

Luxury : Retail : Design

Daily Signals

Boys Don’t Cry offers a softer take on menswear

The boutique challenges the traditionally dark and masculine nature of men’s retail spaces.

Retail : New Masculinity : Interiors

Daily Signals

African Speculations explores the impact of urbanisation

A recent exhibition curated by Christopher Marcinkoski and Javier Arpa Fernández, academics from the University of Pennsylvania School of Design, ...

Cities : Culture : Africa

Daily Signals

Google Poly creates new possibilities for AR, and other stories

In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...

Digital : Technology : Advertising

Daily Signals

Today’s briefing including FKA twigs’ Instagram zine

In today’s daily digest: Rolls-Royce designs dashboard for art-lovers, Bruxel Waffle adopts edible wrappers, anti-US sentiment on the rise in Mexic...

Youth : Luxury : Auto

Daily Signals

Nike fast-tracks sneaker personalisation and other stories

In today’s daily digest: Stories come to life on beer cans, Peercel delivers with frequent flyers, bar staff work collaboratively in London and oth...

Fashion : Drink : Travel

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Big Ideas

The Ultra III sneaker is made using polluting algae

China – The shoes by Vivobarefoot are made from a mix of ethylene-vinyl acetate and polluting algae harvested from Lake Tai.

Fashion : Sustainability : Design

Big Ideas

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.

Auto : Technology : Digital

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.

Beauty : Wellness : Retail

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.

Technology : Design : Digital

Daily Signals

Creative campaigns

Global – A number of the 2017 Webby Award nominees were featured in our 2017 Trend Briefing.

Civic Brands : The Focus Filter : Neo-kinship

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

Uber : Video Games : Civic Brands

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Daily Signals

State of emergency

Global – HP has produced a four-part web series about security vulnerabilities designed to appeal to Millennials.

HP : Branded Content : The Internet Of Things

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