Time-honoured technology

Time-honoured technology

Berlin – Eyewear brand Mykita has slowed down the 3D printing process in a short film promoting its My Very Own range.

A Million Changing Views directed by Stephan Wever for My Very Own collection by Mykita, Berlin

Berlin – Eyewear brand Mykita has slowed down the 3D printing process in a short film promoting its My Very Own (MVO) range.

  • Parametric design, 3D scanning and additive manufacturing techniques are used to tailor each pair of glasses to an individual’s unique facial structure
  • Directed by Stephan Wever, A Million Changing Views encourages viewers to stop and think about the technology from a different perspective

Speedy production times are one of the main benefits of 3D printing, but German eyewear brand Mykita isn’t concerned with how fast something goes from concept to finished product. 

In a short film, the making process is slowed to reveal microscopic details that evoke the creeping erosion of rock by the sea or the delicate formation of ice crystals.

The glasses are constructed layer by layer, block by block to the exact specifications of the wearer’s face using scanning technology from 3D modelling company Volumental.

The Big Picture

Marketing is littered with tired buzzwords such as ‘heritage’ and ‘artisan’. To avoid falling into this trap, brands must be willing to constantly challenge their own identity. Find out more in our Anti-authenticity Marketing macrotrend.

Discover More Daily Signals
How playful co-creation is expanding beauty’s language

Daily Signals

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty. Created with photographer...
Beauty : Make-up : Society
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Climate Crisis : Global Drivers
Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

Daily Signals

Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With L...
Luxury : Technology : Statistic
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
Marriott brings branded residences to the French Riviera

Daily Signals

Marriott brings branded residences to the French Riviera

Marriott International’s The Luxury Collection is moving deeper into branded living with its first residences in France. Scheduled to open in 2029,...
Luxury : Travel And Hospitality : Hotels
Stat: Shopper loyalty depends on instant value, not habit

Daily Signals

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highl...
Loyalty : Shopping : Retail
Mowe launches movement-first beauty brand for active consumers

Daily Signals

Mowe launches movement-first beauty brand for active consumers

New beauty brand Mowe has been launched with a collection of movement-focused make-up designed for sweat, heat and activity.
Beauty : Health : Movement
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN