'Branding'

Preview: Transperiences

Daily Signals

Preview: Transperiences

Global – Brands are moving beyond transparent narratives to offer transparent experiences that enable consumers to engage with their values on a de...
Transparency : Mountain Standard : Retail Experience
Make change happen

Big Ideas

Make change happen

Global – Fashion label Benetton is celebrating its 50th anniversary with a global campaign dedicated to improving the working conditions of women w...
Benetton : United Colors Of Benetton : Women Empowerment Program
Johannes Torpe: Immortal luxury

Viewpoints

Johannes Torpe: Immortal luxury

As creative director of Bang & Olufsen, Johannes Torpe has created retail ‘cathedrals’ for the Danish electronics brand.
Bang & Olufsen : Johannes Torpe : World Retail Congress
Remaking an icon

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.
Converse : Nike : Chuck II
Post-workout beer

Big Ideas

Post-workout beer

Vancouver – Sportswear brand Lululemon has collaborated with local Canadian brewery Stanley Park Brewing to produce its own post-workout beer, Cu...
Curiosity Beer : LuluLemon : Stanley Park Brewing
After Armageddon

Daily Signals

After Armageddon

US – It may sound like science fiction, but there is in fact a global network of men and women tasked with preventing the extinction of humanity.
Nelly Ben Hayoun : Disaster Playground : Documentary
Community appeal

Big Ideas

Community appeal

Toronto – Inspired by a seemingly bygone era of community shops and thriving general stores, hardware craft store Old Faithful Shop has recently e...
Old Faithful Shop : Toronto : Canada
Sole to soul

Daily Signals

Sole to soul

UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its ren...
Clarks : From Rats To Rudeboys : Faction Marketing
Fashion magazines release special editions for Chinese tourists

Big Ideas

Fashion magazines release special editions for Chinese tourists

Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...
Chinese Tourists : Luxury : Magazines
Almost one-third of Millennials worldwide are cynical about brand marketing

Big Ideas

Almost one-third of Millennials worldwide are cynical about brand marketing

Almost one-third of Millennials are sceptical about the way in which brands target them with marketing, according to a new global study commis...
Millennials : Attitudes : Recession
Apple’s venture into e-banking could change mobile payments

Big Ideas

Apple’s venture into e-banking could change mobile payments

US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.
Apple : NFC Payment : Mobile Payments
Social media has little influence on Americans' purchases

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.
Gallup : Social Media : Consumer Insight
Louis Vuitton chooses brains to promote PDV briefcase

Big Ideas

Louis Vuitton chooses brains to promote PDV briefcase

London – In a marketing move that shifts the emphasis away from models, actors and musicians, Louis Vuitton has chosen five Davos delegates to pr...
Louis Vuitton : PDV : Davos
Demand for suites at record high in luxury hotels

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.
Home From Home Hospitality : Travel & Hospitality Futures : Hotels
Chinese immigrants help Spain's troubled economy

Big Ideas

Chinese immigrants help Spain's troubled economy

Chinese immigrants help Spain’s troubled economy
China : Peak Sports : National Statistics Institute
Andy Mantis : Data-based insights

Viewpoints

Andy Mantis : Data-based insights

MasterCard Worldwide group head of information services Andy Mantis talks data-based insights. 
Andy Mantis : Big Data : World Retail Congress
Hong Kong’s new luxury mall dedicated to men

Big Ideas

Hong Kong’s new luxury mall dedicated to men

By Alison Bishop
Landmark : Hong Kong : Menswear
Check out the hotel that wants to make friends

Big Ideas

Check out the hotel that wants to make friends

Check out the hotel that wants to make friends
Bespoke : Boutiques : Customer Survey
Whatever Next? Retailer to open out of town

Big Ideas

Whatever Next? Retailer to open out of town

Whatever Next? Retailer to open out of town
Next : Big-box : Stores
It ain't where you're at, if you're Hispanic American

Big Ideas

It ain't where you're at, if you're Hispanic American

It ain’t where you’re at, if you’re Hispanic American
Spanish : South America : Minority
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
New Normal consumers and new brand landscapes emerge

Big Ideas

New Normal consumers and new brand landscapes emerge

New Normal consumers and new brand landscapes emerge
Urban : Engagemen : Peugot Person
Coffee republic: Starbucks tunes into local tastes

Daily Signals

Coffee republic: Starbucks tunes into local tastes

Coffee republic: Starbucks tunes into local tastes
Starbucks : Local : Community
Fired up: Makkum designs that make cents

Daily Signals

Fired up: Makkum designs that make cents

Fired up: Makkum designs that make cents
Heritage Brands : Engaging Wih Design : Ceramics
Global Luxury Market: Part 1

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.
Global Luxury : Market Overview : New Luxury Millennials
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