'Branding'

European luxury brands top Chinese poll

Big Ideas

European luxury brands top Chinese poll

European luxury brands top Chinese poll
China : Louis Vuitton : Dunhill
The Big Intimate: Bringing the live age to life

Daily Signals

The Big Intimate: Bringing the live age to life

The Big Intimate: Bringing the live age to life
London : Trend Briefing : Conviviality Culture
Magazine publisher caters for world audience

Big Ideas

Magazine publisher caters for world audience

Magazine publisher caters for world audience
Conde Nast : Hong Kong : Vogue
Report warns of hidden dangers in perfumes

Big Ideas

Report warns of hidden dangers in perfumes

Report warns of hidden dangers in perfumes
Perfume : Consumer Safety : Environmental Defence In Canada
A third of UK consumers would fine smokers in public places

Big Ideas

A third of UK consumers would fine smokers in public places

A third of UK consumers would fine smokers in public places
Risk : Prohibit : Pregnant
Food spend in Brazil to rise by a half

Big Ideas

Food spend in Brazil to rise by a half

Food spend in Brazil to rise by a half
Brazil : Planet Retail : Middle Class
Mobile retail payments set for growth in 2010

Big Ideas

Mobile retail payments set for growth in 2010

Mobile retail payments set for growth in 2010
Mobile : Black Friday : M-commerce
Tough as old boots: New Dr Martens last a lifetime

Daily Signals

Tough as old boots: New Dr Martens last a lifetime

Tough as old boots: New Dr Martens last a lifetime
Lifetime Guarantee : High Quality : Hardlife Leather
Gastro Gaming Market

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...
Food & Drink : Gaming : Food
Reports

Trends

Reports

Did you know that your LS:N Global membership gives you exclusive access to our Trends Intelligence reports? Download the most recent reports below...
Reports : Retail : Sustainability
Zing Tsjeng explores why women deserve a legacy

Viewpoints

Zing Tsjeng explores why women deserve a legacy

The UK editor of VICE’s women’s interest channel Broadly and author of Forgotten Women shines a spotlight on unsung female leaders.
Female Futures : Gender : Zing Tsjeng
Subconscious Commerce

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...
Retail : Automation : Technology
IGGYLDN on capturing the complexity of black masculinity

Big Ideas

IGGYLDN on capturing the complexity of black masculinity

In his work, the artist and film-maker examines uncertain definitions of masculinity.
Youth : Gender : Advertising
Renée Richardson Gosline : Fakes can be good for the luxury industry

Viewpoints

Renée Richardson Gosline : Fakes can be good for the luxury industry

The idea: Fakes can be good for the luxury industry The woman: Words: Jonna Dagliden
Massachusetts Institute Of Technology : Renée Richardson Gosline : MIT
Transforming Brand Loyalty

Viewpoints

Transforming Brand Loyalty

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty netw...
Retail : Technology : Society
Brown’s Hotel opens a shoppable Paul Smith suite

Daily Signals

Brown’s Hotel opens a shoppable Paul Smith suite

Brown's Hotel in London’s Mayfair has unveiled a new, entirely shoppable Sir Paul Smith Suite featuring a range of furniture, artworks and soft fur...
Luxury : Travel & Hospitality : Retail
Can fashion brands destigmatise the Sad Boy?

Viewpoints

Can fashion brands destigmatise the Sad Boy?

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?
Fashion : Youth : New Masculinity
Will the future fashion showroom really live online?

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Sort by Serendipity

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands : Visual Merchandising : Serendipity
Righteous Retail

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.
Black Friday : Discounting : Zady
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
Tap To Earn

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...
Micropayment : The New Value Economy : Spare5
Guy Standing : Connecting with the precariat

Viewpoints

Guy Standing : Connecting with the precariat

Professor Guy Standing talks about connecting with the precariat. 
Anarchonomy Decade : Guy Standing : Precariat
Rabih Hage : Attaining authenticity through a rough luxury

Viewpoints

Rabih Hage : Attaining authenticity through a rough luxury

Rough Luxe Hotel creator Rabih Hage talks about attaining authenticity through a rough luxury.  
Rough Luxe Hotel : Rabih Hage : Alphalux
Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
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