LS:N Global

Daily Signals

Paper projects

Sweden – In an increasingly digital world, Arctic Paper’s new video project is designed to demonstrate how a brand selling a tangible product can r...

Zeitguised : Arctic Paper : Munken Design

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

Gender Neutral : Teen : Gen Z

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.

Dyson : The Learning Economy : Dyson Institute Of Technology

Daily Signals

Google mobile

Global – Google is marketing its first branded phone by highlighting the company’s existing relationship with consumers.

Anti-authenticity Marketing : Google Pixel : Google

Daily Signals

Comic cosmetics

Global – Colour cosmetics brand MAC has embraced Comic-Con culture with its new Star Trek collection.

MAC : Star Trek : Cosmetics

Daily Signals

Preview: The Learning Economy

Global – LS:N Global’s latest macrotrend deals with why and how the separation between industry and education is breaking down.

Education : Training : Learning

Big Ideas

Fresh Focus

Los Angeles – Ford’s Fusion Labs workshop is a vehicle for the car-maker to branch into new sectors.

Ford : The Immortal Brand : Fusion Labs

Daily Signals

Searching for answers

London – Socratic Search is a search engine that enables users to explore Google using the principles of the Socratic method.

Revelation Brands : Royal College Of Art : Filter Bubble

Viewpoints

Ariana Mouyiaris: MAKE

Why beauty brands need to move beyond stereotypes if they are to remain relevant.

MAKE : Digital Agressors : Skincare

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Big Ideas

Bargain bottle

US – Wine e-retailer Winecrasher only reveals the name and label on its products after a sale has been made, allowing discounts.

Winecrasher : Online Retail : Wine

Daily Signals

Showroom with a view

San Francisco – Ethical clothing label Everlane has opened its first permanent showroom inside its head office.

Everlane : Brook & Lyn : Radical Transparency

Daily Signals

Preview: Transperiences

Global – Brands are moving beyond transparent narratives to offer transparent experiences that enable consumers to engage with their values on a de...

Transparency : Mountain Standard : Retail Experience

Big Ideas

Make change happen

Global – Fashion label Benetton is celebrating its 50th anniversary with a global campaign dedicated to improving the working conditions of women w...

Benetton : United Colors Of Benetton : Women Empowerment Program

Viewpoints

Johannes Torpe: Immortal luxury

As creative director of Bang & Olufsen, Johannes Torpe has created retail ‘cathedrals’ for the Danish electronics brand.

Bang & Olufsen : Johannes Torpe : World Retail Congress

Big Ideas

Remaking an icon

Boston – Converse’s iconic trainer, the Chuck Taylor All Star, has undergone its first redesign in almost a century.

Converse : Nike : Chuck II

Big Ideas

Post-workout beer

Vancouver – Sportswear brand Lululemon has collaborated with local Canadian brewery Stanley Park Brewing to produce its own post-workout beer, Cu...

Curiosity Beer : LuluLemon : Stanley Park Brewing

Daily Signals

After Armageddon

US – It may sound like science fiction, but there is in fact a global network of men and women tasked with preventing the extinction of humanity.

Nelly Ben Hayoun : Disaster Playground : Documentary

Big Ideas

Community appeal

Toronto – Inspired by a seemingly bygone era of community shops and thriving general stores, hardware craft store Old Faithful Shop has recently e...

Old Faithful Shop : Toronto : Canada

Daily Signals

Sole to soul

UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its ren...

Clarks : From Rats To Rudeboys : Faction Marketing

Big Ideas

Fashion magazines release special editions for Chinese tourists

Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...

Chinese Tourists : Luxury : Magazines

Big Ideas

Almost one-third of Millennials worldwide are cynical about brand marketing

Almost one-third of Millennials are sceptical about the way in which brands target them with marketing, according to a new global study commis...

Millennials : Attitudes : Recession

Big Ideas

Apple’s venture into e-banking could change mobile payments

US – Apple has collaborated with financial firm JPMorgan Chase to launch Apple Pay, the technology brand’s first venture into NFC mobile payments.

Apple : NFC Payment : Mobile Payments

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.

Gallup : Social Media : Consumer Insight

Big Ideas

Louis Vuitton chooses brains to promote PDV briefcase

London – In a marketing move that shifts the emphasis away from models, actors and musicians, Louis Vuitton has chosen five Davos delegates to pr...

Louis Vuitton : PDV : Davos

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