'Branding'

Demand for suites at record high in luxury hotels

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.
Home From Home Hospitality : Travel & Hospitality Futures : Hotels
Chinese immigrants help Spain's troubled economy

Big Ideas

Chinese immigrants help Spain's troubled economy

Chinese immigrants help Spain’s troubled economy
China : Peak Sports : National Statistics Institute
Andy Mantis : Data-based insights

Viewpoints

Andy Mantis : Data-based insights

MasterCard Worldwide group head of information services Andy Mantis talks data-based insights. 
Andy Mantis : Big Data : World Retail Congress
Hong Kong’s new luxury mall dedicated to men

Big Ideas

Hong Kong’s new luxury mall dedicated to men

By Alison Bishop
Landmark : Hong Kong : Menswear
Check out the hotel that wants to make friends

Big Ideas

Check out the hotel that wants to make friends

Check out the hotel that wants to make friends
Bespoke : Boutiques : Customer Survey
Whatever Next? Retailer to open out of town

Big Ideas

Whatever Next? Retailer to open out of town

Whatever Next? Retailer to open out of town
Next : Big-box : Stores
It ain't where you're at, if you're Hispanic American

Big Ideas

It ain't where you're at, if you're Hispanic American

It ain’t where you’re at, if you’re Hispanic American
Spanish : South America : Minority
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
New Normal consumers and new brand landscapes emerge

Big Ideas

New Normal consumers and new brand landscapes emerge

New Normal consumers and new brand landscapes emerge
Urban : Engagemen : Peugot Person
Coffee republic: Starbucks tunes into local tastes

Daily Signals

Coffee republic: Starbucks tunes into local tastes

Coffee republic: Starbucks tunes into local tastes
Starbucks : Local : Community
Fired up: Makkum designs that make cents

Daily Signals

Fired up: Makkum designs that make cents

Fired up: Makkum designs that make cents
Heritage Brands : Engaging Wih Design : Ceramics
Transforming Brand Loyalty

Viewpoints

Transforming Brand Loyalty

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty netw...
Retail : Technology : Society
Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
Global Luxury Market: Part 1

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.
Global Luxury : Market Overview : New Luxury Millennials
Brown’s Hotel opens a shoppable Paul Smith suite

Daily Signals

Brown’s Hotel opens a shoppable Paul Smith suite

Brown's Hotel in London’s Mayfair has unveiled a new, entirely shoppable Sir Paul Smith Suite featuring a range of furniture, artworks and soft fur...
Luxury : Travel & Hospitality : Retail
Can fashion brands destigmatise the Sad Boy?

Viewpoints

Can fashion brands destigmatise the Sad Boy?

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?
Fashion : Youth : New Masculinity
Will the future fashion showroom really live online?

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...
Fashion : Retail : Digital
Sort by Serendipity

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands : Visual Merchandising : Serendipity
Righteous Retail

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.
Black Friday : Discounting : Zady
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
Tap To Earn

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...
Micropayment : The New Value Economy : Spare5
Guy Standing : Connecting with the precariat

Viewpoints

Guy Standing : Connecting with the precariat

Professor Guy Standing talks about connecting with the precariat. 
Anarchonomy Decade : Guy Standing : Precariat
Rabih Hage : Attaining authenticity through a rough luxury

Viewpoints

Rabih Hage : Attaining authenticity through a rough luxury

Rough Luxe Hotel creator Rabih Hage talks about attaining authenticity through a rough luxury.  
Rough Luxe Hotel : Rabih Hage : Alphalux
Singapore: The Gateway to Asia-Pacific

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Singapore : APAC Luxury : Retail
Inclusive exclusivity is the new retail experience

Viewpoints

Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.
Retail : Fashion : Marketing
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