LS:N Global

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...

Viewpoints

Transforming Brand Loyalty

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty netw...

Retail : Technology : Society

Viewpoints

Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.

Retail : Fashion : Marketing

Viewpoints

Are today’s youth transforming into Generation Sensible?

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves into r...

Food : Drinks : Youth

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.

Civic Brands : Media : Fake News

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

Neutral Culture : Fragrance : Makeup

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.

Bad Taste : Anti-materialism : Anti-Authenticity

Big Ideas

Summer prints dominate menswear at Pitti Uomo

Pitti Imagine Uomo : Camoshita : Prints

Daily Signals

Brown’s Hotel opens a shoppable Paul Smith suite

Brown's Hotel in London’s Mayfair has unveiled a new, entirely shoppable Sir Paul Smith Suite featuring a range of furniture, artworks and soft fur...

Luxury : Travel & Hospitality : Retail

Viewpoints

Can fashion brands destigmatise the Sad Boy?

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?

Fashion : Youth : New Masculinity

Viewpoints

Will the future fashion showroom really live online?

As brands explore the potential of digital showrooms enabled by virtual reality, will fashion buyers be willing to put their money on collections t...

Fashion : Retail : Digital

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.

Revelation Brands : Visual Merchandising : Serendipity

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.

Black Friday : Discounting : Zady

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...

Micropayment : The New Value Economy : Spare5

Viewpoints

Guy Standing : Connecting with the precariat

Professor Guy Standing talks about connecting with the precariat.

Anarchonomy Decade : Guy Standing : Precariat

Viewpoints

Rabih Hage : Attaining authenticity through a rough luxury

Rough Luxe Hotel creator Rabih Hage talks about attaining authenticity through a rough luxury.

Rough Luxe Hotel : Rabih Hage : Alphalux

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region

Singapore : APAC Luxury : Retail

Big Ideas

Milan Review: Part 2

In the second part of the Milan furniture fair review, LS:N Global reports on the key exhibits shown at the major galleries, districts and satellit...

Design : Salone Satellite : Wallpaper Magazine

Micro Trends

Regenerative Luxury Jewels

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.

Luxury : Sustainability : Fashion

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...

Dadvertising : Advertising : New Masculinity

Micro Trends

No-bar bars

While the branded back bar will never fully disappear, recent openings are experimenting with interiors that put less focus on the bottles, and mor...

Drink : Alcohol : Bars

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

Advertising : Creativity : Digital

Big Ideas

The brands redefining sex care as a beauty category

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty industry is t...

Beauty : Health & Wellness : Packaging

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