'Branding'

Are today’s youth transforming into Generation Sensible?

Viewpoints

Are today’s youth transforming into Generation Sensible?

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves into r...
Food : Drinks : Youth
Veritas Media

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.
Civic Brands : Media : Fake News
Neutral Beauty

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.
Neutral Culture : Fragrance : Makeup
Bad Taste, Merch and Fakes

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.
Bad Taste : Anti-materialism : Anti-Authenticity
Summer prints dominate menswear at Pitti Uomo

Big Ideas

Summer prints dominate menswear at Pitti Uomo

Summer prints dominate menswear at Pitti Uomo
Pitti Imagine Uomo : Camoshita : Prints
Milan Review: Part 2

Big Ideas

Milan Review: Part 2

In the second part of the Milan furniture fair review, LS:N Global reports on the key exhibits shown at the major galleries, districts and satellit...
Design : Salone Satellite : Wallpaper Magazine
Regenerative Luxury Jewels

Micro Trends

Regenerative Luxury Jewels

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.
Luxury : Sustainability : Fashion
The brands redefining sex care as a beauty category

Big Ideas

The brands redefining sex care as a beauty category

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty industry is t...
Beauty : Health & Wellness : Packaging
Untrade Shows

Micro Trends

Untrade Shows

It began with bloggers at fashion week. Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows : B2B : Direct To Consumer
Budget Luxe

Micro Trends

Budget Luxe

A crop of fresh retailers is springing up online, promising to deliver affordable luxury by cutting out the middle men. But why now?
Affordable : Price : Cost
Hype Beauty

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty : Retail : Fashion
These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising : Advertising : New Masculinity
No-bar bars

Micro Trends

No-bar bars

While the branded back bar will never fully disappear, recent openings are experimenting with interiors that put less focus on the bottles, and mor...
Drink : Alcohol : Bars
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
Metaverse Architecture

Micro Trends

Metaverse Architecture

Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and augment eng...
Architecture : Design : Technology
Life-stage Brands

Micro Trends

Life-stage Brands

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.
Female Futures : Wellness : Marketing
Singapore Wellness Market

Markets

Singapore Wellness Market

With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...
Wellness : Health : Sport
Trying to save the physical store and celebrating African food

Daily Signals

Trying to save the physical store and celebrating African food

The Future Laboratory explores how brands can save physical retail, Jambo! elevates African cuisine, Facebook creates new VR experiences.
Retail : Food : Technology
Retailer Koe launches a hotel, while Apple Watch sales tick past the Swiss

Daily Signals

Retailer Koe launches a hotel, while Apple Watch sales tick past the Swiss

Spyscape museum teaches kids about cyber warfare, China launches a government anti-counterfeiting measure, dental care goes luxury.
Hospitality : Retail : Fashion
The new fashion capitals

Big Ideas

The new fashion capitals

Gentrification, unaffordable house prices and immigration regulations are forcing emerging fashion designers to forgo New York, Paris and London. I...
Fashion : Apparel : Placemaking
The Future of Service: Part 1

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.
Future Of Service : Customer Service : Retail Futures Report 2017
Retail Market 2016: Part 2

Markets

Retail Market 2016: Part 2

In Part 2 of our look at the retail market in 2016, we examine how off-price retail, delivery disruption and a rethinking of loyalty are affecting ...
Delivery Service : Off-price : Discount Retailers
TFWA World Exhibition 2013: Overview

Big Ideas

TFWA World Exhibition 2013: Overview

Travel retail sales in Asia-Pacific were under the spotlight at this year’s Tax Free World Association (TFWA) World Exhibition, as they continue to...
Travel : Agility Research & Strategy : Amrita Banta
Boozette brands market

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.
Cocktails : Mocktails : Low Calorie Drinks
Zara launches travel mode feature to enhance customer experience

Daily Signals

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
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