LS:N Global

News

A new contender for just-walk-out retail

Tech start-up Zippin has launched a new automated grocery store to demonstrate how major brands could create seamless shopping experiences for thei...

Retail : Technology : Automated Commerce

Viewpoints

Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.

FinTech : Blockchain : Banking

News

Rice Krispies creates inclusive packaging

Having recently added blank heart-shaped spaces to its snack bar packaging, on which parents and carers can write short notes of endearment for the...

Food : Inclusivity : Culture

News

SuperAwesome wants to protect children’s streaming data

The kidtech start-up is launching an alternative to YouTube’s embedded video player.

Media : Video : Platform

News

Proletariat.ai explores the future of automated recruitment

London - Proletariat.ai is a conceptual project that explores how machine learning could impact the future process of recruitment.

Workplace : Culture : Recruitment

News

Older consumers are offended by ageing advertisements

Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...

Culture : Media : Advertising

Viewpoints

Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...

Health : Wellness : Supplements

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.

Finance : Retail : Sustainability

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Viewpoints

Revelation Brands Webinar

The Future Laboratory co-founder Martin Raymond and LS:N Global editor Jonathan Openshaw discuss Revelation Brands, the second macrotrend from Beyo...

Revelation Brands : Webinar : Autumn/ Winter Trend Briefing

News

Conductive ink interface

Olympia, London – Design consultancy Dalziel + Pow impressed visitors to London’s flagship retail design and marketing event, the Retail Design Exp...

Dalziel+Pow : Retail Design Expo : Interactive Storytelling

News

Geico’s unskippable advert

Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.

Geico : Insurance : The Martin Agency

News

Need for speed: Visualising the speed and sound of the Maserati Trofeo

London – FIELD, a team of digital artists, have visualised the sensation of racing in a piece celebrating the Maserati Trofeo, the iconic annual ra...

FIELD : Maserati Trofeo : Digital Art

News

History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...

Faction Marketing : Marketing : Advertisement

News

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakf...

Advertising : Food : Hybrid Snacks

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Big Ideas

Western brands go online in China

Western retailers looking to expand their reach in China focus on e-commerce.

China : Bain & Company : Coach

News

Live True: Whisky brand makes emotional plea

Aberfeldy, Scotland – To promote its first global campaign, Live True, Scotch whisky brand Dewar’s is harnessing the power of words in its latest a...

Alcohol : Drink Commercials : Drink Advertising

Big Ideas

Chanel's new microsite is for women's eyes only

Private Members Club : Cruise Collection : Women Only

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Flagship : Department Store : Stores

News

Youth culture: Loewe offers bright young range

Luxury : Selfridges : Loewe

Big Ideas

Amex service invites customers to pay by tweet

American Express : Twitter : Service

News

Space race: Axe launches astronaut competition

Advertising : XCOR Technology : Axe Apollo Space Academy

News

Unexpected journey: Agency crowdsources BMW ad

Advertising : Kbs+ : Train

Big Ideas

Interactive billboard in tweet shirt giveaway

India : Bangalore : Twitter

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