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Big Ideas
PepsiCo launches fat-blocking cola in Japan
PepsiCo launches fat-blocking cola in Japan
Pepsi
:
Pepsico
:
Japan
Big Ideas
Oakley moves into technology with smart goggles
Oakley moves into technology with smart goggles
Oakley
:
Goggles
:
Skiing
News
Video brandits: Xbox unleashes Brandalism
Video brandits: Xbox unleashes Brandalism
Advertising
:
Marketing
:
Platform
News
Parody of fashion: Kenzo film makes its mark
Parody of fashion: Kenzo film makes its mark
Paris
:
Opening Ceremony
:
Films
News
Motor show: Hyundai dazzles with Hyper-Matrix
Motor show: Hyundai dazzles with Hyper-Matrix
Design
:
South Korea
:
Wall
News
Duck tales: Comics bring Moncler brand to life
Duck tales: Comics bring Moncler brand to life
Heritage
:
Animation
:
Logo
News
Get Chirpy: App uses sound effect to share data
Get Chirpy: App uses sound effect to share data
Digital
:
Birds
:
In-store
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
News
Down to a tea: Vending machine rewards tweets
Down to a tea: Vending machine rewards tweets
Advertising
:
South Africa
:
Cape Town
News
Show reel: Pentagram film celebrates 40 years
Show reel: Pentagram film celebrates 40 years
Heritage
:
Design Agency
:
Christian Carlsson
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
News
Comic effect: AXE gives fans a graphic display
New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outs...
Twitter
:
Storyline
:
Razorfish
News
Online gallery: New website is a work of art
Online gallery: New website is a work of art
Louis Vuitton
:
London
:
Luxury
Big Ideas
Luxury brands take control with shop-in-shops
Luxury brands take control with shop-in-shops
Shop-in-shop
:
Concessions
:
Financial Crisis
Big Ideas
Spreading the word on decluttered web content
Spreading the word on decluttered web content
App
:
Readability
:
Read
Big Ideas
US high spirits as luxury liquor brands thrive
US high spirits as luxury liquor brands thrive
Spirits
:
Alcohol
:
Scotch
Big Ideas
Nike gives green light to sustainable design
Nike gives green light to sustainable design
Nike
:
Sustainability
:
Design
Big Ideas
Rural India revels in its new spending power
Rural India revels in its new spending power
Rural
:
Spending
:
Nielsen
News
Power dining: Social networking fits the bill
Power dining: Social networking fits the bill
Stockholm
:
Vattenfall
:
Energy
News
Jacket Burrito: Nike promotion gets on truck
Jacket Burrito: Nike promotion gets on truck
Nike
:
Portland
:
Food Trucks
News
The write touch: Online app turns handwriting into a font
The write touch: Online app turns handwriting into a font
Pilot
:
Stationary
:
Pilot Handwriting
News
Pitching in: Absolut promotes Art of Sharing
Pitching in: Absolut promotes Art of Sharing
Absolut
:
Absolut Vodka
:
Spirits
News
Jeans scene: CK clinches uncensored look
Jeans scene: CK clinches uncensored look
New York
:
Calvin Klein
:
Calvin Klein Jeans
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