'Branding'

Foot Locker’s multi-city celebration of basketball

Daily Signals

Foot Locker’s multi-city celebration of basketball

Foot Locker has launched a community programme to elevate local basketball infrastructure in key cities.
Retail : Apparel : Community
Tropical wheat beer gets a mustard kick

Daily Signals

Tropical wheat beer gets a mustard kick

Oskar Blues Brewery has partnered with French’s to launch a mustard-flavoured tropical wheat beer.
Drinks : Beer : New Flavours
Stat: Americans want more sustainable luxury

Daily Signals

Stat: Americans want more sustainable luxury

A study by Lexus has revealed that most Americans have high expectations when it comes to environmentally friendly manufacturing practices.
Luxury : Sustainability : Material Innovation
Surface Deep is an acid peel deodorant

Daily Signals

Surface Deep is an acid peel deodorant

Surface Deep is redefining traditional antiperspirants and launching acid peel pads for armpits.
Beauty : Natural : Health
The Trend: Home Eatertainment

Daily Signals

The Trend: Home Eatertainment

At a time when meal delivery is replacing traditional table service and disrupting grocery retail, our Home Eatertainment macrotrend explored how e...
Food : Drinks : Entertainment
Stat: Boomer women feel ignored by the beauty industry

Daily Signals

Stat: Boomer women feel ignored by the beauty industry

A survey by AARP shows that 89% of women say beauty and personal grooming are at least somewhat important to them.
Beauty : Baby Boomers : Make-up
Facebook is paying users for wellbeing surveys

Daily Signals

Facebook is paying users for wellbeing surveys

Facebook Viewpoints is a new market research app to improve the social network’s portfolio of products.
Media : Technology : Wellness
This hotel room encourages IRL interactions

Daily Signals

This hotel room encourages IRL interactions

Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.
Travel : Hospitality : Friendship
Google and Stella McCartney help brands to measure their impact

Daily Signals

Google and Stella McCartney help brands to measure their impact

The tech giant and sustainable fashion powerhouse are joining forces on an experimental data-crunching project analysing the impact of cotton and v...
Fashion : Sustainability : Technology
Club404 is Lil Miquela’s own fashion line

Daily Signals

Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.
Fashion : Avatar Influencers : Retail
The Macrotrend: Resilience Culture

Daily Signals

The Macrotrend: Resilience Culture

Launched in March, our macrotrend Resilience Culture examines why it’s time to break free from the rise of populism, comfort zones and safe spaces.
Resilience Culture : Wellness : Society
Stat: Men’s grooming booms in India

Daily Signals

Stat: Men’s grooming booms in India

The average Indian man spends 42 minutes grooming per day.
Male Market : New Masculinity : Advertising
Stat: Adaptive apparel represents untapped opportunities

Daily Signals

Stat: Adaptive apparel represents untapped opportunities

Adaptive apparel, which encompasses clothing and footwear designed to meet the needs of consumers with disabilities or health conditions, is a grow...
Fashion : Inclusivity : Design
Toyota is gamifying the car subscription model

Daily Signals

Toyota is gamifying the car subscription model

Kinto is a new car subscription service by Toyota that rewards its customers for safe driving.
Auto : Mobility : Luxury
Stat: Sexiness is still in fashion for luxury consumers

Daily Signals

Stat: Sexiness is still in fashion for luxury consumers

Sexiness is now one of the key markers of luxury for consumers, according to Ernst & Young’s Luxury and Cosmetics Financial Factbook 2018.
Luxury : Culture : Uneasy Affluence
Stat: Consumers want governments to take the lead on sustainable fashion

Daily Signals

Stat: Consumers want governments to take the lead on sustainable fashion

New research shows that consumers want to know more about the social and environmental impact of the clothes, shoes and accessories they buy. They ...
Fashion : Sustainability : Culture
Stat: The Islamic luxury market is thriving

Daily Signals

Stat: The Islamic luxury market is thriving

In 2017, Muslim consumers spent $2.1 trillion (£1.6tn, €1.8tn) on lifestyle products and services such as modest fashion, travel and halal goods, a...
Modest Wear : Retail : Lifestyle
Stat: Brand names have greater currency for Generation Z

Daily Signals

Stat: Brand names have greater currency for Generation Z

The investment bank Piper Jaffray's semi-annual Taking Stock With Teens report has found that Generation Z are more enticed by brand names than the...
Retail : Fashion : Lifestyle
Minecraft holds a digital music festival

Daily Signals

Minecraft holds a digital music festival

Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.
Gaming : Entertainment : Digital
The Bureau is revolutionising the fitting process

Daily Signals

The Bureau is revolutionising the fitting process

The fashion innovation agency is using 3D scanning to more accurately measure models.
Fashion : Digital : Technology
Opendesk launches an augmented retail experience

Daily Signals

Opendesk launches an augmented retail experience

Opendesk has introduced an augmented reality (AR) feature that enables customers to ‘try before they buy’.
Retail : Furniture : Technology
Planet Care proposes a solution for microfibres

Daily Signals

Planet Care proposes a solution for microfibres

The start-up has created a filter to catch harmful microfibres from clothing during washing and drying.
Fashion : Sustainability : Eco-conscious
Stat: Puberty rocks the confidence of tween girls

Daily Signals

Stat: Puberty rocks the confidence of tween girls

According to a study by Ypulse and The Confidence Code for Girls, puberty is majorly affecting confidence levels in young girls. The study found th...
Youth : Puberty : Wellness
A new contender for just-walk-out retail

Daily Signals

A new contender for just-walk-out retail

Tech start-up Zippin has launched a new automated grocery store to demonstrate how major brands could create seamless shopping experiences for thei...
Retail : Technology : Automated Commerce
Blockchain will return financial power to the people

Viewpoints

Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.
FinTech : Blockchain : Banking
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