'Branding'

Stat: Brand names have greater currency for Generation Z

Daily Signals

Stat: Brand names have greater currency for Generation Z

The investment bank Piper Jaffray's semi-annual Taking Stock With Teens report has found that Generation Z are more enticed by brand names than the...
Retail : Fashion : Lifestyle
Minecraft holds a digital music festival

Daily Signals

Minecraft holds a digital music festival

Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.
Gaming : Entertainment : Digital
The Bureau is revolutionising the fitting process

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The Bureau is revolutionising the fitting process

The fashion innovation agency is using 3D scanning to more accurately measure models.
Fashion : Digital : Technology
Opendesk launches an augmented retail experience

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Opendesk launches an augmented retail experience

Opendesk has introduced an augmented reality (AR) feature that enables customers to ‘try before they buy’.
Retail : Furniture : Technology
Planet Care proposes a solution for microfibres

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Planet Care proposes a solution for microfibres

The start-up has created a filter to catch harmful microfibres from clothing during washing and drying.
Fashion : Sustainability : Eco-conscious
Stat: Puberty rocks the confidence of tween girls

Daily Signals

Stat: Puberty rocks the confidence of tween girls

According to a study by Ypulse and The Confidence Code for Girls, puberty is majorly affecting confidence levels in young girls. The study found th...
Youth : Puberty : Wellness
A new contender for just-walk-out retail

Daily Signals

A new contender for just-walk-out retail

Tech start-up Zippin has launched a new automated grocery store to demonstrate how major brands could create seamless shopping experiences for thei...
Retail : Technology : Automated Commerce
Blockchain will return financial power to the people

Viewpoints

Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.
FinTech : Blockchain : Banking
Rice Krispies creates inclusive packaging

Daily Signals

Rice Krispies creates inclusive packaging

Having recently added blank heart-shaped spaces to its snack bar packaging, on which parents and carers can write short notes of endearment for the...
Food : Inclusivity : Culture
SuperAwesome wants to protect children’s streaming data

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SuperAwesome wants to protect children’s streaming data

The kidtech start-up is launching an alternative to YouTube’s embedded video player.
Media : Video : Platform
Proletariat.ai explores the future of automated recruitment

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Proletariat.ai explores the future of automated recruitment

London - Proletariat.ai is a conceptual project that explores how machine learning could impact the future process of recruitment.
Workplace : Culture : Recruitment
Older consumers are offended by ageing advertisements

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Older consumers are offended by ageing advertisements

Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...
Culture : Media : Advertising
Does the supplements industry need to embrace experts?

Viewpoints

Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...
Health : Wellness : Supplements
Sustainable Spending

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.
Finance : Retail : Sustainability
Arcane Skincare

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...
Spirituality : Skincare : Shamanism
Revelation Brands Webinar

Viewpoints

Revelation Brands Webinar

The Future Laboratory co-founder Martin Raymond and LS:N Global editor Jonathan Openshaw discuss Revelation Brands, the second macrotrend from Beyo...
Revelation Brands : Webinar : Autumn/ Winter Trend Briefing
Conductive ink interface

Daily Signals

Conductive ink interface

Olympia, London – Design consultancy Dalziel + Pow impressed visitors to London’s flagship retail design and marketing event, the Retail Design Exp...
Dalziel+Pow : Retail Design Expo : Interactive Storytelling
Geico’s unskippable advert

Daily Signals

Geico’s unskippable advert

Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.
Geico : Insurance : The Martin Agency
Need for speed: Visualising the speed and sound of the Maserati Trofeo

Daily Signals

Need for speed: Visualising the speed and sound of the Maserati Trofeo

London – FIELD, a team of digital artists, have visualised the sensation of racing in a piece celebrating the Maserati Trofeo, the iconic annual ra...
FIELD : Maserati Trofeo : Digital Art
​History of language: EF takes us on a journey through the decades

Daily Signals

​History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...
Faction Marketing : Marketing : Advertisement
Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Daily Signals

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakf...
Advertising : Food : Hybrid Snacks
Uncorked Wine

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.
Wine : Labels : Connoisseurs
Western brands go online in China

Big Ideas

Western brands go online in China

Western retailers looking to expand their reach in China focus on e-commerce.
China : Bain & Company : Coach
Live True: Whisky brand makes emotional plea

Daily Signals

Live True: Whisky brand makes emotional plea

Aberfeldy, Scotland – To promote its first global campaign, Live True, Scotch whisky brand Dewar’s is harnessing the power of words in its latest a...
Alcohol : Drink Commercials : Drink Advertising
Chanel's new microsite is for women's eyes only

Big Ideas

Chanel's new microsite is for women's eyes only

Chanel's new microsite is for women's eyes only
Private Members Club : Cruise Collection : Women Only
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