'Branding'

Street culture: Moving images in public space

News

Street culture: Moving images in public space

Street culture: Moving images in public space
Brandtocracies : Urban Futures : Film
Playing tag: Furniture brand goes viral on social network

News

Playing tag: Furniture brand goes viral on social network

Playing tag: Furniture brand goes viral on social network
Ikea : Viral Campaigns : Tagging
For the road: Spa car builds in beauty to go

News

For the road: Spa car builds in beauty to go

For the road: Spa car builds in beauty to go
Beauty : Renault : Collaboration
It’s a deal: Mobile app connects with no-frills consumers

News

It’s a deal: Mobile app connects with no-frills consumers

It’s a deal: Mobile app connects with no-frills consumers
Bargain : App : Yowza
The sweet smell of brand success

Big Ideas

The sweet smell of brand success

The sweet smell of brand success
Recession : Givaudan : Firmenich
Dubai shoppers won’t budge on groceries

Big Ideas

Dubai shoppers won’t budge on groceries

Dubai shoppers won’t budge on groceries
Dubai : Piyush Mathur : AC Nielsen
Total Beauty: Part 2

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...
Beauty : Holistic : Wellness
Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce : ​Generation Z : Social Media
MDW: Diesel dives into interiors with branded Miami residences

News

MDW: Diesel dives into interiors with branded Miami residences

Italian retailer Diesel presents its new venture, Diesel Living, presented at Salone Del Mobile Milano 2022.
Retail : Fashion : Travel & Hospitality
Hollister Good Vibras champions Latinx creators

News

Hollister Good Vibras champions Latinx creators

In a bid to connect with new audiences, clothing retailer Hollister is launching a long-term programme to support the Latinx creator community.
Fashion : Youth : Latinx
Fast Fabrication

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...
Adidas : Automation : Workplace Futures
In vitro cosmetics

Viewpoints

In vitro cosmetics

In vitro research is becoming less taboo and may offer brands a way to stop testing on animals.
Beauty : In Vitro : L'Oreal
New Urban Guilds

Micro Trends

New Urban Guilds

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback.
Shopping Districts : Luxury Consumers : London
Perspiration Power

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.
Motivation : Marketing : Fitness
Fashion statement: Brand has it sewn up in Africa

News

Fashion statement: Brand has it sewn up in Africa

Fashion statement: Brand has it sewn up in Africa
Ivory Coast : Fashion : Laurenceairline
Michael Fertik : Personal reputation management

Viewpoints

Michael Fertik : Personal reputation management

Reputation.com Michael Fertik talks about personal reputation management. 
Personal Data Self Quant : Michael Fertik : Reputation.com
African Spirits Market

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa : African Spirits : Alcohol
A 3D-scanned lookbook and Finnish-born beauty

News

A 3D-scanned lookbook and Finnish-born beauty

Heresy 3D-scans clothes onto digital models, Lumene’s ingredients thrive under Nordic conditions, Pinterest aids the visually impaired.
Beauty : Sustainability : Wellness
Martine Jarlgaard on blockchain technology and the future of sustainable fashion

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...
Fashion : Apparel : Sustainability
RUH Collective

Design Directions

RUH Collective

RŪH Collective is introducing fashion-forward clothing for women who want to cover up.
Hijabistas : Modesty : RUH Collective
Destination Retail: Part 1

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.
Experiential : Destination Retail : Explorium Retail
Just Jeans

Design Directions

Just Jeans

The innovation: Rebranding for the mass market The instigators: The Future Laboratory, D-Raw and MadeThought The brand: Just Jeans
Heritage : Retail Strategy : Mass Market
New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming : Consumer Behaviour : Beauty Routines
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
Men’s Luxury Retail

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China : Japan : Valentino
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