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Micro Trends
Big Bold Luxe
Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...
Flagship
:
Department Store
:
Stores
Daily Signals
Youth culture: Loewe offers bright young range
Youth culture: Loewe offers bright young range
Luxury
:
Selfridges
:
Loewe
Big Ideas
Amex service invites customers to pay by tweet
Amex service invites customers to pay by tweet
American Express
:
Twitter
:
Service
Daily Signals
Space race: Axe launches astronaut competition
Space race: Axe launches astronaut competition
Advertising
:
XCOR Technology
:
Axe Apollo Space Academy
Daily Signals
Unexpected journey: Agency crowdsources BMW ad
Unexpected journey: Agency crowdsources BMW ad
Advertising
:
Kbs+
:
Train
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Big Ideas
PepsiCo launches fat-blocking cola in Japan
PepsiCo launches fat-blocking cola in Japan
Pepsi
:
Pepsico
:
Japan
Big Ideas
Oakley moves into technology with smart goggles
Oakley moves into technology with smart goggles
Oakley
:
Goggles
:
Skiing
Daily Signals
Video brandits: Xbox unleashes Brandalism
Video brandits: Xbox unleashes Brandalism
Advertising
:
Marketing
:
Platform
Daily Signals
Parody of fashion: Kenzo film makes its mark
Parody of fashion: Kenzo film makes its mark
Paris
:
Opening Ceremony
:
Films
Daily Signals
Motor show: Hyundai dazzles with Hyper-Matrix
Motor show: Hyundai dazzles with Hyper-Matrix
Design
:
South Korea
:
Wall
Daily Signals
Duck tales: Comics bring Moncler brand to life
Duck tales: Comics bring Moncler brand to life
Heritage
:
Animation
:
Logo
Daily Signals
Get Chirpy: App uses sound effect to share data
Get Chirpy: App uses sound effect to share data
Digital
:
Birds
:
In-store
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Daily Signals
Down to a tea: Vending machine rewards tweets
Down to a tea: Vending machine rewards tweets
Advertising
:
South Africa
:
Cape Town
Daily Signals
Show reel: Pentagram film celebrates 40 years
Show reel: Pentagram film celebrates 40 years
Heritage
:
Design Agency
:
Christian Carlsson
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
Daily Signals
Comic effect: AXE gives fans a graphic display
New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outs...
Twitter
:
Storyline
:
Razorfish
Daily Signals
Online gallery: New website is a work of art
Online gallery: New website is a work of art
Louis Vuitton
:
London
:
Luxury
Big Ideas
Luxury brands take control with shop-in-shops
Luxury brands take control with shop-in-shops
Gucci
:
Bain
:
Prada
Big Ideas
Spreading the word on decluttered web content
Spreading the word on decluttered web content
App
:
Readability
:
Read
Big Ideas
US high spirits as luxury liquor brands thrive
US high spirits as luxury liquor brands thrive
Spirits
:
Alcohol
:
Scotch
Big Ideas
Nike gives green light to sustainable design
Nike gives green light to sustainable design
Nike
:
Sustainability
:
Design
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