LS:N Global

Daily Signals

Rice Krispies creates inclusive packaging

Having recently added blank heart-shaped spaces to its snack bar packaging, on which parents and carers can write short notes of endearment for the...

Food : Inclusivity : Culture

Daily Signals

SuperAwesome wants to protect children’s streaming data

The kidtech start-up is launching an alternative to YouTube’s embedded video player.

Media : Video : Platform

Daily Signals

Proletariat.ai explores the future of automated recruitment

London - Proletariat.ai is a conceptual project that explores how machine learning could impact the future process of recruitment.

Workplace : Culture : Recruitment

Daily Signals

Older consumers are offended by ageing advertisements

Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...

Culture : Media : Advertising

Viewpoints

Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...

Health : Wellness : Supplements

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.

Finance : Retail : Sustainability

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Viewpoints

Revelation Brands Webinar

The Future Laboratory co-founder Martin Raymond and LS:N Global editor Jonathan Openshaw discuss Revelation Brands, the second macrotrend from Beyo...

Revelation Brands : Webinar : Autumn/ Winter Trend Briefing

Daily Signals

Conductive ink interface

Olympia, London – Design consultancy Dalziel + Pow impressed visitors to London’s flagship retail design and marketing event, the Retail Design Exp...

Dalziel+Pow : Retail Design Expo : Interactive Storytelling

Daily Signals

Geico’s unskippable advert

Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.

Geico : Insurance : The Martin Agency

Daily Signals

Need for speed: Visualising the speed and sound of the Maserati Trofeo

London – FIELD, a team of digital artists, have visualised the sensation of racing in a piece celebrating the Maserati Trofeo, the iconic annual ra...

FIELD : Maserati Trofeo : Digital Art

Daily Signals

History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...

Faction Marketing : Marketing : Advertisement

Daily Signals

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakf...

Advertising : Food : Hybrid Snacks

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Big Ideas

Western brands go online in China

Western retailers looking to expand their reach in China focus on e-commerce.

China : Bain & Company : Coach

Daily Signals

Live True: Whisky brand makes emotional plea

Aberfeldy, Scotland – To promote its first global campaign, Live True, Scotch whisky brand Dewar’s is harnessing the power of words in its latest a...

Alcohol : Drink Commercials : Drink Advertising

Big Ideas

Chanel's new microsite is for women's eyes only

Private Members Club : Cruise Collection : Women Only

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Flagship : Department Store : Stores

Daily Signals

Youth culture: Loewe offers bright young range

Luxury : Selfridges : Loewe

Big Ideas

Amex service invites customers to pay by tweet

American Express : Twitter : Service

Daily Signals

Space race: Axe launches astronaut competition

Advertising : XCOR Technology : Axe Apollo Space Academy

Daily Signals

Unexpected journey: Agency crowdsources BMW ad

Advertising : Kbs+ : Train

Big Ideas

Interactive billboard in tweet shirt giveaway

India : Bangalore : Twitter

Big Ideas

PepsiCo launches fat-blocking cola in Japan

Pepsi : Pepsico : Japan

Big Ideas

Oakley moves into technology with smart goggles

Oakley : Goggles : Skiing

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