'Branding'

Rural India revels in its new spending power

Big Ideas

Rural India revels in its new spending power

Rural India revels in its new spending power
Rural : Spending : Nielsen
Power dining: Social networking fits the bill

Daily Signals

Power dining: Social networking fits the bill

Power dining: Social networking fits the bill
Stockholm : Vattenfall : Energy
Jacket Burrito: Nike promotion gets on truck

Daily Signals

Jacket Burrito: Nike promotion gets on truck

Jacket Burrito: Nike promotion gets on truck
Nike : Portland : Food Trucks
The write touch: Online app turns handwriting into a font

Daily Signals

The write touch: Online app turns handwriting into a font

The write touch: Online app turns handwriting into a font
Pilot : Stationary : Pilot Handwriting
Pitching in: Absolut promotes Art of Sharing

Daily Signals

Pitching in: Absolut promotes Art of Sharing

Pitching in: Absolut promotes Art of Sharing
Absolut : Absolut Vodka : Spirits
Jeans scene: CK clinches uncensored look

Daily Signals

Jeans scene: CK clinches uncensored look

Jeans scene: CK clinches uncensored look
New York : Calvin Klein : Calvin Klein Jeans
Street culture: Moving images in public space

Daily Signals

Street culture: Moving images in public space

Street culture: Moving images in public space
Brandtocracies : Urban Futures : Film
Playing tag: Furniture brand goes viral on social network

Daily Signals

Playing tag: Furniture brand goes viral on social network

Playing tag: Furniture brand goes viral on social network
Ikea : Viral Campaigns : Tagging
For the road: Spa car builds in beauty to go

Daily Signals

For the road: Spa car builds in beauty to go

For the road: Spa car builds in beauty to go
The Zoe ZE : Co-creation : Biotherm
It’s a deal: Mobile app connects with no-frills consumers

Daily Signals

It’s a deal: Mobile app connects with no-frills consumers

It’s a deal: Mobile app connects with no-frills consumers
Bargain : App : Yowza
The sweet smell of brand success

Big Ideas

The sweet smell of brand success

The sweet smell of brand success
Recession : Givaudan : Firmenich
Dubai shoppers won’t budge on groceries

Big Ideas

Dubai shoppers won’t budge on groceries

Dubai shoppers won’t budge on groceries
Dubai : Piyush Mathur : AC Nielsen
Resale Redux

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...
Retail : Fashion : Sustainability
China Green Retail Market

Markets

China Green Retail Market

Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...
Retail : China : Sustainability
FT Live Future of Retail 2024: Three Key Takeaways

Big Ideas

FT Live Future of Retail 2024: Three Key Takeaways

Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer e...
Retail : Technology : Event
The anti-choice homeware movement

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail : Sustainability : Homeware
Addressing alcohol safety and giving teenage girls a voice

Daily Signals

Addressing alcohol safety and giving teenage girls a voice

Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth : Food : Drinks
A more sophisticated look at cannabis consumption, and other stories

Daily Signals

A more sophisticated look at cannabis consumption, and other stories

In today’s daily digest: Toothpaste as a premium product, a new fast-casual restaurant in San Francisco, Instagram’s effect on beauty and other sto...
Food : Drink : Retail
Heineken Brand Village

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...
Heineken : Concept Store : Community
African Spirits Market

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa : African Spirits : Alcohol
A 3D-scanned lookbook and Finnish-born beauty

Daily Signals

A 3D-scanned lookbook and Finnish-born beauty

Heresy 3D-scans clothes onto digital models, Lumene’s ingredients thrive under Nordic conditions, Pinterest aids the visually impaired.
Beauty : Sustainability : Wellness
Martine Jarlgaard on blockchain technology and the future of sustainable fashion

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...
Fashion : Apparel : Sustainability
RUH Collective

Design Directions

RUH Collective

RŪH Collective is introducing fashion-forward clothing for women who want to cover up.
Hijabistas : Modesty : RUH Collective
Destination Retail: Part 1

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.
Experiential : Destination Retail : Explorium Retail
Just Jeans

Design Directions

Just Jeans

The innovation: Rebranding for the mass market The instigators: The Future Laboratory, D-Raw and MadeThought The brand: Just Jeans
Heritage : Retail Strategy : Mass Market
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