Digital archiving

‘These days museums have large parts of their collection locked away in huge archives,’ says Lab101, which collaborated on the project. ‘MoMu transforms this problem into one of its strengths by digitally unlocking the treasures to the public.’ The interactive wall supports up to 80 simultaneous touches via capacitive foils that sit on top of eight HD screens, allowing people to explore MoMu’s collection of contemporary fashion design even when the museum is closed.

The Big Picture: Consumers, frustrated with short termism, are looking for experiences that give them the bigger picture, allowing them to look to the future with assuredness. Consider how your brand can create a sense of legacy and heritage with our macrotrend The Immortal Brand.