The write touch: Online app turns handwriting into a font

London – Inscribing individual flourishes in an electronic age, stationery brand Pilot has created a programme that enables users to put pen to digital paper.

Writers download an alphabet template from Pilot Handwriting, fill it in, and submit their text using a webcam. The online application then creates a personalised electronic typeface of their writing for use in emails – perfect for an old media/new media mix in a digital age.

From beauty and electronics to fashion and footwear, brands are offering customised options for consumers looking for distinction and diversity.