'Branding'

Smart Philanthropy

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...
Humanitarian Campaigns : Unused Resources : Crowd-sourcing
Prints charming: American Apparel plays with Post-modernism

Daily Signals

Prints charming: American Apparel plays with Post-modernism

Milan, Los Angeles – High street fashion brand American Apparel has collaborated with Memphis Group co-founder Nathalie du Pasquier to create...
Los Angeles : American Apparel : Memphis Group
Excess baggage: Hindmarch finds order in the chaos

Daily Signals

Excess baggage: Hindmarch finds order in the chaos

London – Anya Hindmarch’s spring/summer 2014 collection was inspired by outer space and gravity. In a continuation of her collaboration with Si...
Anya Hindmarch : Silent Studios : Fashion Film
Retail workout: An exercise experience in-store

Daily Signals

Retail workout: An exercise experience in-store

Shanghai – For Western sportswear brands, one of the difficulties of operating in China is the relative indifference of Chinese consumers to the cu...
China : Exercise : Clothing
Yesim Kunter : Play to connect

Viewpoints

Yesim Kunter : Play to connect

Futurologist and play expert Yesim Kunter talks about using play to inform business. 
Yesim Kunter : Play : Business
Give me shelter: Outdoor ads improve urban life

Daily Signals

Give me shelter: Outdoor ads improve urban life

France – IBM has launched a series of outdoor advertisements to make city life a little easier.
France : IBM : Outdoor Advertisement
Exciting times: LS:N Global names next Trend Briefing 'Strange Days'

Daily Signals

Exciting times: LS:N Global names next Trend Briefing 'Strange Days'

Exciting times: LS:N Global names next Trend Briefing ‘Strange Days’
LS:N Global : Re-enlightenment Rising : Generation I
Fashion cycle: Bike brand road tests H&M range

Daily Signals

Fashion cycle: Bike brand road tests H&M range

Fashion cycle: Bike brand road tests H&M range
Organic : Brick Lane Bikes : Cotton
Moon shoes: Stop-motion film sends Feiyue skyward

Daily Signals

Moon shoes: Stop-motion film sends Feiyue skyward

Moon shoes: Stop-motion film sends Feiyue skyward
Sneakers : Heritage Brand : SpanKidz
India’s Aakash 2 leads the cheap tablet charge

Big Ideas

India’s Aakash 2 leads the cheap tablet charge

India’s Aakash 2 leads the cheap tablet charge
India : Aakash 2 : Tablets
Disney promotion redefines the princess image

Big Ideas

Disney promotion redefines the princess image

Disney promotion redefines the princess image
Disney : Princess : Girls
Target releases shoppable online rom-com films

Big Ideas

Target releases shoppable online rom-com films

Target releases shoppable online rom-com films
Target : Tv : Video
Fan fun: Viral video reveals Ikea's funny side

Daily Signals

Fan fun: Viral video reveals Ikea's funny side

Fan fun: Viral video reveals Ikea’s funny side
Advertising : Advertizing : The Irony Of Fashion
Beijing Motor Show 2012 Preview

Big Ideas

Beijing Motor Show 2012 Preview

Now established as one of the premier global car exhibitions, the Beijing motor show – better known as Auto China – opens to the public this week.
BMW : Auto China : Beijing Motor Show
Asda and Diageo create UNITversity Challenge

Big Ideas

Asda and Diageo create UNITversity Challenge

Asda and Diageo create UNITversity Challenge
Students : Alcohol : Alcohol Units
Le Click: Perrier video puts viewer in charge

Daily Signals

Le Click: Perrier video puts viewer in charge

Le Click: Perrier video puts viewer in charge
Interactive : Future Of Drinks Brands : Le Club
Song and dance: Absolut puts art into the mix

Daily Signals

Song and dance: Absolut puts art into the mix

Song and dance: Absolut puts art into the mix
Convival : Culture : London
Step on it: Putting runners through their paces

Daily Signals

Step on it: Putting runners through their paces

Step on it: Putting runners through their paces
Prohibition Gaming : Gaming : Culture
On your bike: peSeta creates The Bicycle Cap

Daily Signals

On your bike: peSeta creates The Bicycle Cap

On your bike: peSeta creates The Bicycle Cap
Traditonal : Sportswear : Cap
In the saddle: Giving local groups a break

Daily Signals

In the saddle: Giving local groups a break

In the saddle: Giving local groups a break
Charity : Education : Skill
Sneakerpedia: Foot Locker takes personal steps

Daily Signals

Sneakerpedia: Foot Locker takes personal steps

Sneakerpedia: Foot Locker takes personal steps
Foot Locker : Sneakers : Trainers
Storage stories: Vuitton exhibition opens

Daily Signals

Storage stories: Vuitton exhibition opens

Storage stories: Vuitton exhibition opens
Louis Vuitton : Travel : Heritage
Asians have an eye for brand communication

Big Ideas

Asians have an eye for brand communication

Asians have an eye for brand communication
Singapore : Brand Communication : Browsing
Box of tricks: OMO creates a fresh buzz

Daily Signals

Box of tricks: OMO creates a fresh buzz

Box of tricks: OMO creates a fresh buzz
Marketing : Faction Marketing : São Paulo
Higher incomes boost Chinese beauty sector

Big Ideas

Higher incomes boost Chinese beauty sector

Higher incomes boost Chinese beauty sector
China : RNCOS : India
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