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'Branding'
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Preview: Civic Placemakers
Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.
Civic Brands
:
Placemaking
:
Brandstanding
News
Dior revisited: Exhibition celebrates luxury scent
Paris – Miss Dior has been the flagship fragrance of the luxury brand Dior since 1947, when designer Christian Dior first premiered his New Look co...
Perfume
:
Fragrance
:
Paris
News
Nordic line: Store rebranding is pure and simple
San Francisco – Nordic House, a dry cleaning shop in San Francisco, has stayed true to its name with a new brand identity created by design st...
Simple
:
Nordic House
:
Pared Down
News
Haute horlogerie: Watchmaking comes to Harrods
London – Customers can try out their watchmaking skills at luxury department store Harrods this month, with a series of master classes in part...
Brand Experience
:
Atmos
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Iconic Watches And Clocks
Micro Trends
Shoppable Videos
International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...
V-Commerce
:
Video Sharing
:
Future Media
News
All aboard: Topshop bus on tour in Melbourne
Melbourne – British fashion brand Topshop/Topman is promoting the opening of a new Melbourne store with a double-decker bus tour for fans.
Immersive
:
Federation Square
:
St Kilda Beach
Big Ideas
European teens favour traditional television and user-generated content
European teens favour traditional television and user-generated content
Youth
:
User Curator Generation
:
Usage
Big Ideas
Younger consumers and Asian market to drive watch sales in 2010
Younger consumers and Asian market to drive watch sales in 2010
Paris
:
Watches
:
LVMH
Viewpoints
Nadia Finer : Female-centred communication
More to Life than Shoes co-founder Nadia Finer talks about female-centred communication.
The Female Web
:
The Athena Woman
:
Nadia Finer
News
The Campaign: Prose turns hairdressers into content creators
During the peak of the pandemic, haircare brand Prose built a creative community to amplify and reward out-of-work hairstylists’ creative talent.
Beauty
:
Technology
:
Haircare
News
A subscription plan to achieve zero-waste living
Personal care brand by Humankind is launching Plastic, neutral, a subscription service designed to enable consumers to offset their overall plastic...
Sustainability
:
Beauty
:
Waste Management
News
ComplexLand is an immersive e-commerce experience
Entertainment network Complex is embarking on a week-long immersive online experience titled ComplexLand.
Retail
:
Media And Entertainment
:
Technology
News
Eco-friendly dental health on subscription
The Floe subscription kit start-up is designed to reduce the environmental impact of the oral care industry.
Health
:
Wellness
:
Sustainability
News
Stat: Half of Americans have boycotted a brand
As more consumers embed activism into their shopping habits, new YouGov research reveals that half of Americans have boycotted a business at some p...
Retail
:
Stat
:
Statistic
News
Vodacom balloons bring internet to rural Africa
Loon, a unit within Google’s owner Alphabet, has signed a deal with Vodacom to expand the South African mobile operator’s network in Mozambique.
Technology
:
Covid-19
:
Coronavirus
News
Stat: Gen Z struggle to find beauty influencers they trust
Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.
Beauty
:
Digital
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Social Media
News
Stat: Fashion’s ageism issue could cost it billions
According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge mi...
Fashion
:
Youth
:
Ageism
News
Stat: Recycled fashion items are booming online
Sustainable buzzwords are surging on e-commerce sites, according to Edited’s Sustainability Edit 2019 report.
Fashion
:
Sustainability
:
Recycling
News
Eponyma’s skincare products are unique
The brand creates highly customisable skincare that adapts to customers’ lifestyles.
Beauty
:
Skincare
:
Technology
News
Stat: American adults are misinformed on digital literacy
The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Cen...
Media
:
Literary
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Literacy
News
Glassless cocktails that drink to sustainability
Debuted by The Glenlivet, its Capsule Collection of glassless cocktails represent a new way to experience Scotland’s famous tipple.
Drink
:
Sustainability
:
Experience
News
Ganni’s rental service targets eco-conscious luxurians
The high-end brand has announced the launch of a sustainable new initiative named GANNI Repeat.
Fashion
:
Luxury
:
Rental Service
News
Oxfam’s inaugural superstore signals the rise of resale
The international charity has opened its first-ever superstore, which is 12 times the size of the average Oxfam shop.
Fashion
:
Retail
:
Fashion Recommerce
News
Reebok uses Alexa to enter the hype market
The athletic wear brand is giving away limited-edition versions of its Club C trainer to users of smart speakers.
Retail
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Technology
:
Entertainment
News
Stat: Single women will drive growth for fitness brands
Not only are women staying single longer, they are also driving spending growth in categories such as health and wellness, according to a new repor...
Society
:
Relationships
:
Family
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