'Branding'

Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Built by Brands

Micro Trends

Built by Brands

Built by Brands
Made-to-measure : Bespoke : British
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Localise to Survive

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail : Sustainability : Luxury
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Today’s headlines, including Barneys moving to engage a younger demographic

Daily Signals

Today’s headlines, including Barneys moving to engage a younger demographic

In today’s daily digest: Video game Football Manger promotes inclusivity, Harrods expands its home offer and more.
Luxury : Media : Retail
Room Service Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Hotel Retail : Room Service : Millennial Mindset
Piercing Pioneers

Micro Trends

Piercing Pioneers

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their identity.
Retail : Youth : DTC
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
Scott Galloway : Mobile luxury for New Millennials

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials. 
L2 : Scott Galloway : New Millennials
Air China’s gourmet in-flight food and other stories

Daily Signals

Air China’s gourmet in-flight food and other stories

In today’s daily digest: Turing, Air China, Morrisons, Ikea, connecting with consumers outside of London and building around Amazon’s infrastructure.
Food : Travel : Retail
Cosmoprof Worldwide Bologna 2017: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof : Beauty : Cosmoprof 2017
Youth Marketing Strategy NYC 2016: Review

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...
YMS NYC : Gen Viz : Anti-Authenticity
New Football

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport : Premier League : Journals
Mood Retail

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods. 
Uniqlo : Mood : Bentley
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
City brands need to work harder at their image

Big Ideas

City brands need to work harder at their image

City brands need to work harder at their image
Cities : Brands : Personality
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
Future Forecast 2025: Luxury

Micro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...
Luxury : Sustainability : Technology
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
FT Business of Luxury conference overview

Big Ideas

FT Business of Luxury conference overview

Vienna – The Financial Times held its 2013 Business of Luxury Summit on 2–4 June in the suitably opulent setting of the Palais Liechtenstein in Vie...
China : Milennials : Russian
Remixing the Country Club

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury : Fashion : Retail
Cognac Market

Markets

Cognac Market

Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury : Drinks : Spirits
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