LS:N Global

Daily Signals

Stat: More consumers are buying vegan beauty products

British consumers are increasingly opting to buy vegan and cruelty-free cosmetics, according to a recent survey of 2,200 women by beauty e-commerce...

Beauty : Vegan : Sustainability

Daily Signals

Galeries Lafayette hires influencers as salespeople

The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...

Retail : Luxury : Customer Service

Daily Signals

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.

Fashion : Technology : Programmable Realities

Daily Signals

Samsung’s new campaign imagines a tech utopia

The technology company highlights potential breakthrough technologies in a new global campaign.

Technology : Virtual Reality : Digital

Daily Signals

Ikea is testing a furniture rental service

The retailer has announced it will begin testing a new rental model for several furniture categories, starting in its Swiss market.

Retail : Interiors : Sharing Economy

Daily Signals

Veg Power positions greens as the enemy of children

Vegetables are being touted as the enemy in a playful ad campaign designed to get kids to eat their greens.

Food : Health : Advertising

Viewpoints

Will adaptogens destroy our ecology?

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time for brands to step up with more sustai...

Health : Wellness : Adaptogenic

Daily Signals

Stat: Brands are missing an ethical meat opportunity

In the 12 months to September 2018, just 3% of prepared meal launches globally had an ethical animal claim.

Food : Sustainability : Retail

Daily Signals

Thought-starter: Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...

Fashion : Sustainability : Manufacturing

Daily Signals

Kiehl’s takes a Netstalgic approach to beauty

The skincare brand has released an ad that parodies the internet’s obsession with beauty regimes.

Beauty : Digital : Youth

Daily Signals

Gillette challenges notions of masculinity

The shaving brand is rethinking its familiar tagline, ‘The best a man can get’, by exploring what it means to be a man today.

Beauty : Wellness : New Masculinity

Daily Signals

Meliã Hotels introduces a wearable for local payments

Majorca – The hospitality brand is rolling out electronic bracelets that enable guests to make payments at retailers in and around the town of Maga...

Hospitality : Travel

Daily Signals

Nuud launches a cream deodorant

The Netherlands – Nuud is a beauty start-up that offers a natural deodorant with a novel application method.

Beauty : Wellness : Health

Daily Signals

Indian consumers crave time away from tech

In an age of non-stop digital distraction, consumers are beginning to recognise the need for tech-free time to relieve the mental fatigue brought o...

Technology : Work : American Express

Daily Signals

This headset promises a cinematic viewing experience

Global – Finnish technology brand Varjo has debuted a new headset that merges the real and virtual worlds to create the world’s first cinematic ext...

Technology : Virtual Reality : Vargo

Big Ideas

Is your brand ready for the GDPR?

The General Data Protection Regulation comes into effect on 25 May, offering both challenges and opportunities for brands.

Data : Digital

Micro Trends

Tonic & Tonic

Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in...

Party-totallers : Alco-Health : Premium Tonic

Daily Signals

Rail against routine

US – Taco Bell is raising a call to arms against fast food routine in a new Orwellian advert that paints McDonald’s as a police state.

Taco Bell : Breakfast Defectors : Deutsch

Daily Signals

We, the techno-philes: Awakening Tech preview

London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world.

Trend Briefing : The Me-Conomy : Awakening Tech

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...

Humanitarian Campaigns : Unused Resources : Crowd-sourcing

Daily Signals

Prints charming: American Apparel plays with Post-modernism

Milan, Los Angeles – High street fashion brand American Apparel has collaborated with Memphis Group co-founder Nathalie du Pasquier to create...

Los Angeles : American Apparel : Memphis Group

Daily Signals

Excess baggage: Hindmarch finds order in the chaos

London – Anya Hindmarch’s spring/summer 2014 collection was inspired by outer space and gravity. In a continuation of her collaboration with Si...

Anya Hindmarch : Silent Studios : Fashion Film

Daily Signals

Retail workout: An exercise experience in-store

Shanghai – For Western sportswear brands, one of the difficulties of operating in China is the relative indifference of Chinese consumers to the cu...

China : Exercise : Clothing

Viewpoints

Yesim Kunter : Play to connect

Futurologist and play expert Yesim Kunter talks about using play to inform business.

Yesim Kunter : Play : Business

Daily Signals

Give me shelter: Outdoor ads improve urban life

France – IBM has launched a series of outdoor advertisements to make city life a little easier.

France : IBM : Outdoor Advertisement

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