'Branding'

Preview: Civic Placemakers

News

Preview: Civic Placemakers

Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.
Civic Brands : Placemaking : Brandstanding
Dior revisited: Exhibition celebrates luxury scent

News

Dior revisited: Exhibition celebrates luxury scent

Paris – Miss Dior has been the flagship fragrance of the luxury brand Dior since 1947, when designer Christian Dior first premiered his New Look co...
Perfume : Fragrance : Paris
Nordic line: Store rebranding is pure and simple

News

Nordic line: Store rebranding is pure and simple

San Francisco – Nordic House, a dry cleaning shop in San Francisco, has stayed true to its name with a new brand identity created by design st...
Simple : Nordic House : Pared Down
Haute horlogerie: Watchmaking comes to Harrods

News

Haute horlogerie: Watchmaking comes to Harrods

London – Customers can try out their watchmaking skills at luxury department store Harrods this month, with a series of master classes in part...
Brand Experience : Atmos : Iconic Watches And Clocks
Shoppable Videos

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...
V-Commerce : Video Sharing : Future Media
All aboard: Topshop bus on tour in Melbourne

News

All aboard: Topshop bus on tour in Melbourne

Melbourne – British fashion brand Topshop/Topman is promoting the opening of a new Melbourne store with a double-decker bus tour for fans.
Immersive : Federation Square : St Kilda Beach
European teens favour traditional television and user-generated content

Big Ideas

European teens favour traditional television and user-generated content

European teens favour traditional television and user-generated content
Youth : User Curator Generation : Usage
Younger consumers and Asian market to drive watch sales in 2010

Big Ideas

Younger consumers and Asian market to drive watch sales in 2010

Younger consumers and Asian market to drive watch sales in 2010
Paris : Watches : LVMH
Nadia Finer : Female-centred communication

Viewpoints

Nadia Finer : Female-centred communication

More to Life than Shoes co-founder Nadia Finer talks about female-centred communication. 
The Female Web : The Athena Woman : Nadia Finer
The Campaign: Prose turns hairdressers into content creators

News

The Campaign: Prose turns hairdressers into content creators

During the peak of the pandemic, haircare brand Prose built a creative community to amplify and reward out-of-work hairstylists’ creative talent.
Beauty : Technology : Haircare
A subscription plan to achieve zero-waste living

News

A subscription plan to achieve zero-waste living

Personal care brand by Humankind is launching Plastic, neutral, a subscription service designed to enable consumers to offset their overall plastic...
Sustainability : Beauty : Waste Management
ComplexLand is an immersive e-commerce experience

News

ComplexLand is an immersive e-commerce experience

Entertainment network Complex is embarking on a week-long immersive online experience titled ComplexLand.
Retail : Media And Entertainment : Technology
Eco-friendly dental health on subscription

News

Eco-friendly dental health on subscription

The Floe subscription kit start-up is designed to reduce the environmental impact of the oral care industry.
Health : Wellness : Sustainability
 Stat: Half of Americans have boycotted a brand

News

Stat: Half of Americans have boycotted a brand

As more consumers embed activism into their shopping habits, new YouGov research reveals that half of Americans have boycotted a business at some p...
Retail : Stat : Statistic
Vodacom balloons bring internet to rural Africa

News

Vodacom balloons bring internet to rural Africa

Loon, a unit within Google’s owner Alphabet, has signed a deal with Vodacom to expand the South African mobile operator’s network in Mozambique.
Technology : Covid-19 : Coronavirus
Stat: Gen Z struggle to find beauty influencers they trust

News

Stat: Gen Z struggle to find beauty influencers they trust

Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.
Beauty : Digital : Social Media
Stat: Fashion’s ageism issue could cost it billions

News

Stat: Fashion’s ageism issue could cost it billions

According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge mi...
Fashion : Youth : Ageism
Stat: Recycled fashion items are booming online

News

Stat: Recycled fashion items are booming online

Sustainable buzzwords are surging on e-commerce sites, according to Edited’s Sustainability Edit 2019 report.
Fashion : Sustainability : Recycling
Eponyma’s skincare products are unique

News

Eponyma’s skincare products are unique

The brand creates highly customisable skincare that adapts to customers’ lifestyles.
Beauty : Skincare : Technology
Stat: American adults are misinformed on digital literacy

News

Stat: American adults are misinformed on digital literacy

The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Cen...
Media : Literary : Literacy
Glassless cocktails that drink to sustainability

News

Glassless cocktails that drink to sustainability

Debuted by The Glenlivet, its Capsule Collection of glassless cocktails represent a new way to experience Scotland’s famous tipple.
Drink : Sustainability : Experience
Ganni’s rental service targets eco-conscious luxurians

News

Ganni’s rental service targets eco-conscious luxurians

The high-end brand has announced the launch of a sustainable new initiative named GANNI Repeat.
Fashion : Luxury : Rental Service
Oxfam’s inaugural superstore signals the rise of resale

News

Oxfam’s inaugural superstore signals the rise of resale

The international charity has opened its first-ever superstore, which is 12 times the size of the average Oxfam shop.
Fashion : Retail : Fashion Recommerce
Reebok uses Alexa to enter the hype market

News

Reebok uses Alexa to enter the hype market

The athletic wear brand is giving away limited-edition versions of its Club C trainer to users of smart speakers.
Retail : Technology : Entertainment
Stat: Single women will drive growth for fitness brands

News

Stat: Single women will drive growth for fitness brands

Not only are women staying single longer, they are also driving spending growth in categories such as health and wellness, according to a new repor...
Society : Relationships : Family
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