'Branding'

Stat: Suncare education is lacking in India

News

Stat: Suncare education is lacking in India

A new study has found that 65% of consumers in India did not use any form of sunscreen in the 12 months to February 2019.
Beauty : Health : Suncare
TWG Tea launches a tea-infused gastronomy experience

News

TWG Tea launches a tea-infused gastronomy experience

The Singaporean luxury tea brand has unveiled a food menu featuring dishes enhanced with tea.
Food : Luxury
Stat: Young Americans aren’t paying for the news

News

Stat: Young Americans aren’t paying for the news

US consumers are still largely averse to paying for news content, according to a report by Comscore.
Media : News : Youth
A tanning serum with skincare benefits

News

A tanning serum with skincare benefits

Super Glow combines gradual tanning with hyaluronic acid and seven superfoods.
Beauty : Tanning : Luxury
Tech brands must prepare for the newness backlash

Viewpoints

Tech brands must prepare for the newness backlash

The gathering momentum of the Right to Repair movement could spell major disruption for the culture of newness perpetuated by tech giants.
Technology : Sustainability : Smartphones
Stat: America is facing a primary care crisis

News

Stat: America is facing a primary care crisis

The American healthcare sector is under threat in the coming decade, according to a new report by WD Partners.
Health : Wellness : Doctors On Demand
Why age is the new diversity issue

Viewpoints

Why age is the new diversity issue

Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...
Diversity : Ageism : The Flat-Agers
Skylar uses subscriptions to build its community

News

Skylar uses subscriptions to build its community

The clean fragrance brand has launched a monthly subscription model, which encourages customers to become part of its community.
Beauty : Fragrance : Retail
LadBible co-launches a social channel for relaxation

News

LadBible co-launches a social channel for relaxation

Relaxing Stuff is a branded social media channel in partnership with mobile network Three.
Media : Youth : Digital
Übermilk is making plant-based milks nutritious

News

Übermilk is making plant-based milks nutritious

Developed in the the US, this line of milks is richer in protein than traditional plant-based beverages.
Drinks : Milk : Protein
Stat: Chinese consumers are facing ‘hair wash phobia’

News

Stat: Chinese consumers are facing ‘hair wash phobia’

Nearly half of Chinese consumers believe washing their hair every day will damage its health.
Beauty : Haircare : Retail
Thought-starter: Is community the new trend in luxury hotels?

News

Thought-starter: Is community the new trend in luxury hotels?

The co-founder and CEO of Life House, Rami Zeidan, discusses how this nascent technology-driven hotel chain will unite guests and locals to create ...
Luxury : Technology : Hospitality
Stat: China’s beauty market continues to evolve

News

Stat: China’s beauty market continues to evolve

The Chinese beauty market will be worth £48.3bn ($62 bn, €54.6bn) by 2020, according to new data presented by Beautystreams.
Beauty : Luxury : China
Mattel encourages young girls to dream big

News

Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.
Advertising : Female Futures : Culture
A pillow spray for daytime power naps

News

A pillow spray for daytime power naps

Amid a global sleep deficit, This Works has launched Sleep Power, a new range of pillow sprays and face masks formulated to optimise post-nap perfo...
Wellness : Health : Sleep
All Mondelez packaging will be recyclable by 2025

News

All Mondelez packaging will be recyclable by 2025

The maker of confectionery brands such as Oreo and Ritz will switch to entirely recyclable packaging in the next seven years.
Food : Packaging : Sustainability
Stat: WhatsApp usage outstrips Facebook

News

Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology : Social : Culture
Porsche turns eSports gamers into drivers

News

Porsche turns eSports gamers into drivers

The luxury car brand is using a new competition to engage gamers with the prospect of driving a Porsche offline.
Auto : Gaming : ESports
Why brands must demystify children’s meal times

Viewpoints

Why brands must demystify children’s meal times

Beth Bentley, global vice-president of strategy at Virtue Worldwide, on why brands play a crucial role in demystifying children’s nutrition.
Food : Parenting : Baby Food
Will brands start selling digital apparel in video games?

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.
Gaming : Digital : Retail
Pollution Apparel

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...
Fashion : Apparel : Sustainability
Blast from the past: BMW i3 ad takes us back to when the internet was new

News

Blast from the past: BMW i3 ad takes us back to when the internet was new

US – BMW has taken a playful look back at a time when the internet was new, showing us how big ideas can take a little getting used to.
BMW : I3 : The New Value Economy
Home-tail

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...
Home : Apartment : The Line
Futuretainment Webinar

Viewpoints

Futuretainment Webinar

Futuretainment Webinar
Futuretainment
Blowing bubbles: Designer brings musicality to glass craft

News

Blowing bubbles: Designer brings musicality to glass craft

Eindhoven – Fascinated by the connection between glassblowers and the material they create, designer Philipp Weber remodelled the classic blowpipe ...
Craft : Sound Design : Factory
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